Market rankings · Fitness and classes
Top markets for gyms
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for gyms. The score weighs household spending per gym, households per business, population growth and spending power.
- Listings in the U.S.
- 97,638
- 27,611 chain locations (28%)
- Official establishments
- 41,556
- All fitness and recreational sports centers · +5.8% since 2019
- Household spending a year
- $127.1B
- On memberships, classes and admissions
- Listings per 10k households
- 7.6
- Spending per listing: $1.3M
A site report maps the gyms on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The U.S. has 97,638 gyms on map listings as of September 2026. 27,611 of them (28%) are chain locations. That is 7.6 per 10,000 households.
Households in the U.S. spend about $127.1B a year on memberships, classes and admissions, or $983 per household. That works out to $1.3M per gym. The spending figure covers all memberships, classes and admissions, not only gyms.
Official counts show 41,556 businesses with payroll classed as fitness and recreational sports centers in the U.S. in 2023, up 5.8% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. They employ 708,273 people, with $13.5B in annual payroll.
The Greeley, CO metro area has the highest market score for gyms among 387 scored metro areas, at 89. In the 10 highest-scoring metro areas, the median spending per gym is 46% above the U.S. figure, and the median rate of listings per household is 17% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 13Urban Honolulu, HI | 79 | 233 | 6.9 | $2.1M | −2.3% |
| 14Las Vegas-Henderson-North Las Vegas, NV | 79 | 583 | 6.8 | $1.6M | +5.8% |
| 19Fresno, CA | 76 | 234 | 6.3 | $1.7M | +3.2% |
| 20Phoenix-Mesa-Chandler, AZ | 76 | 1,454 | 7.7 | $1.6M | +7.3% |
| 26Riverside-San Bernardino-Ontario, CA | 73 | 1,009 | 7.0 | $1.8M | +3.5% |
| 30Salt Lake City-Murray, UT | 72 | 344 | 7.6 | $1.7M | +3.8% |
| 33Seattle-Tacoma-Bellevue, WA | 71 | 1,209 | 7.5 | $2.2M | +3.3% |
| 44Sacramento-Roseville-Folsom, CA | 68 | 704 | 8.0 | $1.7M | +3.2% |
| 52Denver-Aurora-Centennial, CO | 67 | 1,069 | 8.8 | $1.7M | +4.1% |
| 57Portland-Vancouver-Hillsboro, OR-WA | 66 | 760 | 7.5 | $1.8M | +1.0% |
| 59Washington-Arlington-Alexandria, DC-VA-MD-WV | 66 | 1,732 | 7.3 | $1.7M | +3.3% |
| 68Tucson, AZ | 64 | 279 | 6.4 | $1.6M | +2.8% |
| 70Indianapolis-Carmel-Greenwood, IN | 64 | 596 | 7.1 | $1.4M | +5.4% |
| 74Detroit-Warren-Dearborn, MI | 63 | 1,140 | 6.4 | $1.5M | +0.1% |
| 89Grand Rapids-Wyoming-Kentwood, MI | 62 | 333 | 7.6 | $1.3M | +2.8% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Greeley, CO | 89 | 78 | 6.3 | $2M | +14.2% |
| 2Stockton-Lodi, CA | 88 | 173 | 7.1 | $1.8M | +5.5% |
| 3Wildwood-The Villages, FL | 86 | 17 | 2.4 | $2.9M | +21.1% |
| 4Olympia-Lacey-Tumwater, WA | 84 | 77 | 6.5 | $1.9M | +2.8% |
| 5Gettysburg, PA | 83 | 18 | 4.4 | $2M | +3.6% |
| 6Yuba City, CA | 82 | 37 | 6.0 | $1.8M | +3.3% |
| 7Provo-Orem-Lehi, UT | 82 | 156 | 7.5 | $1.8M | +14.5% |
| 8Lexington Park, MD | 81 | 48 | 6.3 | $1.9M | +2.1% |
| 9Prescott Valley-Prescott, AZ | 81 | 70 | 6.3 | $1.5M | +6.5% |
| 10Hagerstown-Martinsburg, MD-WV | 80 | 43 | 3.6 | $2M | +7.1% |
| 11Las Cruces, NM | 80 | 34 | 4.0 | $2M | +4.1% |
| 12Longview-Kelso, WA | 80 | 27 | 6.1 | $1.6M | +3.5% |
| 13Urban Honolulu, HI | 79 | 233 | 6.9 | $2.1M | −2.3% |
| 14Las Vegas-Henderson-North Las Vegas, NV | 79 | 583 | 6.8 | $1.6M | +5.8% |
| 15Visalia, CA | 78 | 84 | 5.9 | $1.7M | +2.4% |
| 16Lake Havasu City-Kingman, AZ | 78 | 53 | 5.2 | $1.5M | +6.5% |
| 17Monroe, MI | 77 | 28 | 4.4 | $2M | +0.7% |
| 18Homosassa Springs, FL | 76 | 24 | 3.4 | $1.7M | +11.1% |
| 19Fresno, CA | 76 | 234 | 6.3 | $1.7M | +3.2% |
| 20Phoenix-Mesa-Chandler, AZ | 76 | 1,454 | 7.7 | $1.6M | +7.3% |
| 21Ogden, UT | 75 | 168 | 7.9 | $1.7M | +5.3% |
| 22Twin Falls, ID | 75 | 28 | 6.5 | $1.4M | +8.1% |
| 23Bremerton-Silverdale-Port Orchard, WA | 74 | 66 | 6.1 | $2.3M | +2.7% |
| 24York-Hanover, PA | 74 | 103 | 5.7 | $1.6M | +3.6% |
| 25Mount Vernon-Anacortes, WA | 73 | 35 | 6.7 | $1.8M | +2.4% |
| 26Riverside-San Bernardino-Ontario, CA | 73 | 1,009 | 7.0 | $1.8M | +3.5% |
| 27Grants Pass, OR | 73 | 19 | 5.2 | $1.7M | −0.4% |
| 28Punta Gorda, FL | 73 | 45 | 5.0 | $1.3M | +15.5% |
| 29Chambersburg, PA | 72 | 30 | 4.7 | $1.8M | +3.0% |
| 30Salt Lake City-Murray, UT | 72 | 344 | 7.6 | $1.7M | +3.8% |
| 31Waterbury-Shelton, CT | 72 | 126 | 7.0 | $1.5M | +3.2% |
| 32Merced, CA | 72 | 59 | 6.9 | $1.3M | +5.1% |
| 33Seattle-Tacoma-Bellevue, WA | 71 | 1,209 | 7.5 | $2.2M | +3.3% |
| 34Colorado Springs, CO | 71 | 225 | 7.4 | $1.6M | +3.1% |
| 35Bakersfield-Delano, CA | 71 | 184 | 6.5 | $1.5M | +2.3% |
| 36Yuma, AZ | 71 | 50 | 6.3 | $1.3M | +9.2% |
| 37Yakima, WA | 70 | 52 | 5.9 | $1.5M | +1.0% |
| 38Idaho Falls, ID | 70 | 50 | 9.0 | $1.2M | +9.8% |
| 39Springfield, OH | 69 | 23 | 4.1 | $1.8M | −0.4% |
| 40Santa Fe, NM | 69 | 47 | 6.6 | $1.7M | +1.2% |
| 41Kennewick-Richland, WA | 69 | 81 | 7.5 | $1.6M | +6.5% |
| 42Lewiston, ID-WA | 69 | 19 | 7.1 | $1.4M | +1.5% |
| 43Lakeland-Winter Haven, FL | 69 | 142 | 4.9 | $1.3M | +19.8% |
| 44Sacramento-Roseville-Folsom, CA | 68 | 704 | 8.0 | $1.7M | +3.2% |
| 45Rochester, MN | 68 | 67 | 7.2 | $1.5M | +2.0% |
| 46Salem, OR | 68 | 110 | 6.9 | $1.5M | +2.7% |
| 47Cheyenne, WY | 68 | 29 | 6.7 | $1.5M | +2.2% |
| 48Wichita, KS | 68 | 143 | 5.6 | $1.5M | +2.4% |
| 49Kiryas Joel-Poughkeepsie-Newburgh, NY | 68 | 201 | 7.9 | $1.4M | +3.0% |
| 50Logan, UT-ID | 68 | 46 | 9.3 | $1.1M | +8.8% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Centralia, WA | 96 | 10 | 3.0 | $3.2M | +6.7% |
| 2Blackfoot, ID | 94 | 7 | 4.3 | $2.3M | +6.4% |
| 3Hemlock Farms, PA | 93 | 12 | 4.9 | $1.8M | +7.2% |
| 4Shelton, WA | 90 | 7 | 2.7 | $4.1M | +7.8% |
| 5Monticello, NY | 90 | 10 | 3.2 | $2.8M | +2.7% |
| 6Aberdeen, WA | 89 | 14 | 4.6 | $1.9M | +3.0% |
| 7Lake of the Woods, VA | 87 | 5 | 3.4 | $2.6M | +10.1% |
| 8Greencastle, IN | 86 | 5 | 3.5 | $2.4M | +3.2% |
| 9Holland, MI | 86 | 29 | 6.4 | $1.5M | +2.1% |
| 10Hilo-Kailua, HI | 83 | 64 | 8.6 | $1.3M | +4.6% |
| 11Pahrump, NV | 83 | 15 | 6.8 | $1.3M | +10.3% |
| 12Montrose, CO | 82 | 10 | 5.5 | $1.7M | +4.1% |
| 13Alamogordo, NM | 80 | 13 | 5.3 | $1.5M | +3.7% |
| 14Brigham City, UT-ID | 80 | 16 | 7.4 | $1.4M | +12.6% |
| 15Red Bluff, CA | 79 | 9 | 3.6 | $2.5M | −1.7% |
| 16Hermiston-Pendleton, OR | 79 | 14 | 4.2 | $2.1M | +1.8% |
| 17Putnam, CT | 79 | 25 | 6.3 | $1.6M | +3.0% |
| 18Murrells Inlet, SC | 79 | 13 | 4.8 | $1.5M | +3.8% |
| 19Port Angeles, WA | 77 | 14 | 4.0 | $2.4M | +1.1% |
| 20Roseburg, OR | 77 | 18 | 3.8 | $2.2M | +0.6% |
| 21Keene, NH | 77 | 17 | 5.6 | $1.6M | +2.3% |
| 22Gillette, WY | 77 | 14 | 7.8 | $1.5M | +2.1% |
| 23Anderson Creek, NC | 77 | 26 | 5.2 | $1.3M | +12.3% |
| 24Shelbyville, TN | 76 | 8 | 4.1 | $1.5M | +9.7% |
| 25Show Low, AZ | 75 | 21 | 5.2 | $1.4M | +3.0% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Elbert County, CO | 99 | 6 | 6.0 | $2.9M | +16.5% |
| 2Tooele County, UT | 97 | 12 | 5.0 | $2.6M | +19.2% |
| 3Pinal County, AZ | 96 | 58 | 3.6 | $2.9M | +25.4% |
| 4Lewis County, WA | 92 | 10 | 3.0 | $3.2M | +6.7% |
| 5Crook County, OR | 92 | 6 | 5.6 | $2M | +10.6% |
| 6Hancock County, IN | 92 | 19 | 5.7 | $1.9M | +13.5% |
| 7Jefferson County, WV | 91 | 8 | 3.5 | $2.7M | +9.2% |
| 8Chatham County, NC | 91 | 17 | 5.2 | $2M | +11.0% |
| 9Mason County, WA | 90 | 7 | 2.7 | $4.1M | +7.8% |
| 10Warren County, MO | 90 | 5 | 3.6 | $2.6M | +9.2% |
| 11Powhatan County, VA | 90 | 5 | 4.4 | $2.3M | +7.0% |
| 12Franklin County, WA | 90 | 15 | 5.0 | $2.3M | +5.6% |
| 13Yuba County, CA | 90 | 13 | 4.5 | $2.2M | +8.2% |
| 14Canyon County, ID | 90 | 45 | 5.2 | $1.8M | +18.1% |
| 15Lincoln County, MO | 90 | 12 | 5.3 | $1.8M | +11.4% |
| 16New Kent County, VA | 90 | 6 | 6.5 | $1.6M | +21.2% |
| 17Bingham County, ID | 89 | 7 | 4.3 | $2.3M | +6.4% |
| 18Charles County, MD | 89 | 37 | 6.1 | $1.9M | +5.9% |
| 19Sandoval County, NM | 89 | 34 | 6.0 | $1.9M | +6.9% |
| 20Spotsylvania County, VA | 89 | 33 | 6.3 | $1.7M | +10.5% |
| 21Pike County, PA | 88 | 12 | 4.9 | $1.8M | +7.2% |
| 22Sumter County, FL | 87 | 17 | 2.4 | $2.9M | +21.1% |
| 23Butler County, KS | 87 | 9 | 3.6 | $2.6M | +3.1% |
| 24Warren County, OH | 87 | 54 | 5.9 | $2.3M | +5.7% |
| 25Lyon County, NV | 87 | 11 | 4.6 | $2.2M | +9.5% |
Scored: 387 metro areas, 506 small-town markets and 1,792 counties, each with at least 5 gyms on map listings (counties: 10,000 people or more). Spending per listing is all household spending on memberships, classes and admissions over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
Excel · free with an account
Every market in one Excel file
Gyms figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Gyms by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Huntsville metro area · 52
- AlaskaTop metro area: Anchorage metro area · 66
- ArizonaTop metro area: Prescott Valley-Prescott metro area · 81
- ArkansasTop metro area: Fayetteville-Springdale-Rogers metro area · 46
- CaliforniaTop metro area: Stockton-Lodi metro area · 88
- ColoradoTop metro area: Greeley metro area · 89
- ConnecticutTop metro area: Waterbury-Shelton metro area · 72
- DelawareTop metro area: Dover metro area · 38
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 66
- FloridaTop metro area: Wildwood-The Villages metro area · 86
- GeorgiaTop metro area: Gainesville metro area · 62
- HawaiiTop metro area: Urban Honolulu metro area · 79
- IdahoTop metro area: Twin Falls metro area · 75
- IllinoisTop metro area: Kankakee metro area · 62
- IndianaTop metro area: Indianapolis-Carmel-Greenwood metro area · 64
- IowaTop metro area: Waterloo-Cedar Falls metro area · 51
- KansasTop metro area: Wichita metro area · 68
- KentuckyTop metro area: Bowling Green metro area · 47
- LouisianaTop metro area: Hammond metro area · 37
- MaineTop metro area: Lewiston-Auburn metro area · 61
- MarylandTop metro area: Lexington Park metro area · 81
- MassachusettsTop metro area: Worcester metro area · 58
- MichiganTop metro area: Monroe metro area · 77
- MinnesotaTop metro area: Rochester metro area · 68
- MississippiTop metro area: Gulfport-Biloxi metro area · 41
- MissouriTop metro area: Jefferson City metro area · 64
- MontanaTop metro area: Billings metro area · 56
- NebraskaTop metro area: Omaha metro area · 52
- NevadaTop metro area: Las Vegas-Henderson-North Las Vegas metro area · 79
- New HampshireTop metro area: Manchester-Nashua metro area · 48
- New JerseyTop metro area: Trenton-Princeton metro area · 62
- New MexicoTop metro area: Las Cruces metro area · 80
- New YorkTop metro area: Kiryas Joel-Poughkeepsie-Newburgh metro area · 68
- North CarolinaTop metro area: Durham-Chapel Hill metro area · 55
- North DakotaTop metro area: Bismarck metro area · 67
- OhioTop metro area: Springfield metro area · 69
- OklahomaTop metro area: Tulsa metro area · 36
- OregonTop metro area: Grants Pass metro area · 73
- PennsylvaniaTop metro area: Gettysburg metro area · 83
- Rhode IslandTop metro area: Providence-Warwick metro area · 49
- South CarolinaTop metro area: Sumter metro area · 53
- South DakotaTop metro area: Rapid City metro area · 59
- TennesseeTop metro area: Morristown metro area · 59
- TexasTop metro area: Odessa metro area · 56
- UtahTop metro area: Provo-Orem-Lehi metro area · 82
- VermontTop metro area: Burlington-South Burlington metro area · 55
- VirginiaTop metro area: Richmond metro area · 60
- WashingtonTop metro area: Olympia-Lacey-Tumwater metro area · 84
- West VirginiaTop metro area: Wheeling metro area · 52
- WisconsinTop metro area: Wausau metro area · 67
- WyomingTop metro area: Cheyenne metro area · 68
Related business types
- Gyms, studios and classes191,905 listings
- Yoga, Pilates and fitness studios31,291 listings
- Martial arts and dance studios62,976 listings
Questions
Which metro areas have the highest market score for gyms?
The top 5 are Greeley, CO (89); Stockton-Lodi, CA (88); Wildwood-The Villages, FL (86); Olympia-Lacey-Tumwater, WA (84); and Gettysburg, PA (83). The score compares each of 387 scored metro areas with the others for gyms.
How many gyms are in the U.S.?
Map listings as of September 2026 show 97,638 gyms in the U.S. 27,611 of them (28%) are chain locations. The listings count gyms and fitness centers. Official counts show 41,556 businesses with payroll classed as fitness and recreational sports centers in 2023, up 5.8% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do U.S. households spend on memberships, classes and admissions?
About $127.1B a year, or $983 per household. Spread across the 97,638 gyms on map listings, it comes to $1.3M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.