Fitness and classes · Metro area · South Carolina
Yoga, Pilates and fitness studios in the Spartanburg, SC metro area
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Spartanburg, SC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #34 of 347 scored metro areas
#1 of 7 scored metro areas based in South Carolina
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- 36
- All fitness and recreational sports centers · +9.1% since 2019
- Household spending a year
- $89.3M
- On memberships, classes and admissions · $623 a household
- Spending per listing
- $6.9M
- 69% above the U.S.
- Listings per 10k households
- 0.9
- 62% below the U.S.
- Population, 2025
- 407,656
- +14.3% since 2020
See the yoga, Pilates and fitness studios around any address in the Spartanburg metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Spartanburg metro area scores 70 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #34 of 347 scored metro areas and #1 of 7 scored metro areas based in South Carolina. That puts it in the top 10% of metro areas for yoga, Pilates and fitness studios.
Household spending on memberships, classes and admissions in the Spartanburg metro area comes to about $89.3M a year: $623 per household, 37% below the U.S. average. That works out to $6.9M per studio, 69% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
The Spartanburg metro area has 13 yoga, Pilates and fitness studios on map listings as of September 2026. Chain locations make up 15% of them, against 18% across the U.S. That is 0.9 per 10,000 households, 62% below the U.S. rate of 2.4.
In 2023, official counts showed 36 businesses with payroll in the Spartanburg metro area classed as fitness and recreational sports centers, up 9.1% from 2019. That is one for every 3,980 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 4 SBA-backed loans worth $2.2M have gone to businesses classed as fitness and recreational sports centers in the Spartanburg metro area. Population estimates put the population change in the Spartanburg metro area from 2020 to 2025 at +14.3%, faster than the U.S. (+3.1%).
How the Spartanburg metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spartanburg metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.9 | 1.9 | 2.4 |
| Spending per listing | $6.9M | $3.7M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,980 | 3,690 | 3,109 |
| Official establishment growth, 2019–2023 | +9.1% | +8.5% | +5.8% |
| Population growth, 2020–2025 | +14.3% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $623 | $700 | $983 |
| Median household income | $64,382 | $69,324 | $80,734 |
| Groundwork market score | 70 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36All fitness and recreational sports centers · +9.1% over the period
- Employees, 2023
- 513
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Spartanburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Spartanburg metro area
- Population, 2025 estimate
- 407,656+14.3% since 2020
- Households
- 143,283
- Median age
- 39.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,322 sq. mi.
- People per square mile
- 283
- Median household income
- $64,382
- Average household income
- $85,260
- Median home value
- $225,000
- Jobs located here
- 167,419
- Daytime population
- 371,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spartanburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for yoga, Pilates and fitness studios, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Spartanburg metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 70 | 13 | 0.9 | $6.9M | +14.3% | #34 of 347 |
| Augusta-Richmond County, GA-SC | 61 | 34 | 1.5 | $4.8M | +4.7% | #76 of 347 |
| 2Florence, SC | 57 | 7 | 0.9 | $6.5M | +0.9% | #107 of 347 |
| 3Greenville-Anderson-Greer, SC | 47 | 70 | 1.8 | $3.9M | +9.0% | #192 of 347 |
| 4Myrtle Beach-Conway-North Myrtle Beach, SC | 47 | 35 | 2.2 | $2.9M | +20.9% | #195 of 347 |
| 5Columbia, SC | 44 | 67 | 2.0 | $3.5M | +6.0% | #223 of 347 |
| Charlotte-Concord-Gastonia, NC-SC | 42 | 255 | 2.4 | $3.6M | +10.1% | #243 of 347 |
| 6Charleston-North Charleston, SC | 38 | 107 | 3.2 | $2.7M | +10.7% | #282 of 347 |
| 7Hilton Head Island-Bluffton-Port Royal, SC | 36 | 37 | 3.9 | $2.2M | +12.0% | #303 of 347 |
Other business types in the Spartanburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms49
- Yoga, Pilates and fitness studios70
- Martial arts and dance studios55
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Spartanburg, SC metro area?
Map listings as of September 2026 show 13 yoga, Pilates and fitness studios in the Spartanburg metro area. 2 of them (15%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 36 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.1% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Spartanburg, SC metro area spend on memberships, classes and admissions?
About $89.3M a year, or $623 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 13 yoga, Pilates and fitness studios on map listings, it comes to $6.9M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 143,283 households in the Spartanburg metro area and national spending patterns by income.
How does the Spartanburg, SC metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Spartanburg metro area has 0.9 yoga, Pilates and fitness studios per 10,000 households, 62% below the U.S. rate of 2.4. Spending per studio is $6.9M, 69% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Spartanburg metro area would have about 22, against 13 on map listings. There is one business with payroll in the industry for every 3,980 households, against one for every 3,109 across the U.S. The official count rose 9.1% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Spartanburg, SC metro area growing?
Population estimates put the Spartanburg metro area at 407,656 people in 2025, up 14.3% since 2020, faster than the U.S. (+3.1%). It has 143,283 households. The median household income in the Spartanburg metro area is $64,382 a year, 20% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spartanburg metro area scores 70 for yoga, Pilates and fitness studios (upper middle), #34 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spartanburg metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Spartanburg metro area
Screening a site or an acquisition in the Spartanburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.