Fitness and classes · County · Missouri
Yoga, Pilates and fitness studios in Jefferson County, MO
The yoga, Pilates and fitness studios in Jefferson County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #20 of 777 scored counties
#1 of 13 scored counties in Missouri
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 12
- All fitness and recreational sports centers
- Household spending a year
- $81.1M
- On memberships, classes and admissions · $918 a household
- Spending per listing
- $11.6M
- 2.9 times the U.S.
- Listings per 10k households
- 0.8
- 67% below the U.S.
- Population, 2025
- 233,132
- +2.7% since 2020
See the yoga, Pilates and fitness studios around any address in Jefferson County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For yoga, Pilates and fitness studios, Jefferson County has a Groundwork market score of 80 (high): #20 of 777 scored counties and #1 of 13 scored counties in Missouri. That puts it in the top 10% of counties for yoga, Pilates and fitness studios.
At $918 per household (7% below the U.S. average), households in Jefferson County spend about $81.1M a year on memberships, classes and admissions. That works out to $11.6M per studio, 2.9 times the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 7 yoga, Pilates and fitness studios on map listings in Jefferson County as of September 2026. One of them (14%) is a chain location, against 18% across the U.S. That is 0.8 per 10,000 households, 67% below the U.S. rate of 2.4.
In 2023, official counts showed 12 businesses with payroll in Jefferson County classed as fitness and recreational sports centers. That is one for every 7,359 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Population estimates put the population change in Jefferson County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).
How Jefferson County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 1.5 | 2.4 |
| Spending per listing | $11.6M | $5.7M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 7,359 | 3,599 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +5.8% |
| Population growth, 2020–2025 | +2.7% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $918 | $869 | $983 |
| Median household income | $82,851 | $70,702 | $80,734 |
| Groundwork market score | 80 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 12All fitness and recreational sports centers
- Employees, 2023
- 261
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Jefferson County
- Population, 2025 estimate
- 233,132+2.7% since 2020
- Households
- 88,309
- Median age
- 40.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 656 sq. mi.
- People per square mile
- 350
- Median household income
- $82,851+26.6% vs. 2015–2019, before inflation
- Average household income
- $98,813
- Median home value
- $237,200
- Jobs located here
- 48,697
- Daytime population
- 165,339Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for yoga, Pilates and fitness studios, numbered among those based in Missouri, with Jefferson County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MO | 80 | 7 | 0.8 | $11.6M | +2.7% | #20 of 777 |
| 2Clay County, MO | 74 | 12 | 1.2 | $8.5M | +4.3% | #47 of 777 |
| 3St. Charles County, MO | 66 | 33 | 2.0 | $5.9M | +4.9% | #134 of 777 |
| 4Jasper County, MO | 66 | 6 | 1.2 | $5.8M | +3.7% | #135 of 777 |
| 5Platte County, MO | 61 | 11 | 2.5 | $4.6M | +6.7% | #198 of 777 |
| 6Franklin County, MO | 56 | 6 | 1.4 | $6.1M | +3.1% | #257 of 777 |
| 7Cape Girardeau County, MO | 53 | 8 | 2.5 | $3.3M | +2.7% | #337 of 777 |
| 8Boone County, MO | 52 | 14 | 1.8 | $5M | +4.2% | #348 of 777 |
| 9Jackson County, MO | 50 | 67 | 2.2 | $3.8M | +2.1% | #385 of 777 |
| 10Greene County, MO | 48 | 26 | 2.0 | $3.8M | +3.3% | #422 of 777 |
Other business types in Jefferson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes73
- Gyms80
- Yoga, Pilates and fitness studios80
- Martial arts and dance studios65
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Jefferson County, MO?
As of September 2026, map listings count 7 yoga, Pilates and fitness studios in Jefferson County. One of them (14%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 12 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Jefferson County, MO spend on memberships, classes and admissions?
About $81.1M a year, or $918 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 7 yoga, Pilates and fitness studios on map listings, it comes to $11.6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 88,309 households in Jefferson County and national spending patterns by income.
How does Jefferson County, MO compare with the U.S. for yoga, Pilates and fitness studios?
Jefferson County has 0.8 yoga, Pilates and fitness studios per 10,000 households, 67% below the U.S. rate of 2.4. Spending per studio is $11.6M, 2.9 times the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Jefferson County would have about 20, against 7 on map listings. There is one business with payroll in the industry for every 7,359 households, against one for every 3,109 across the U.S.
How fast is Jefferson County, MO growing?
Population estimates put Jefferson County at 233,132 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 88,309 households. The median household income in Jefferson County is $82,851 a year, 3% above the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 80 for yoga, Pilates and fitness studios (high), #20 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Jefferson County
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.