Groundwork

Fitness and classes · Metro area · Texas

Yoga, Pilates and fitness studios in the Houston-Pasadena-The Woodlands, TX metro area

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Houston-Pasadena-The Woodlands, TX metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #104 of 347 scored metro areas
#7 of 23 scored metro areas based in Texas

Listings
539
133 chain locations (25%)
Official establishments
806
All fitness and recreational sports centers · +9.1% since 2019
Household spending a year
$2.3B
On memberships, classes and admissions · $866 a household
Spending per listing
$4.3M
5% above the U.S.
Listings per 10k households
2.0
17% below the U.S.
Population, 2025
7,904,627
+10.3% since 2020

See the yoga, Pilates and fitness studios around any address in the Houston-Pasadena-The Woodlands metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Houston-Pasadena-The Woodlands metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Houston-Pasadena-The Woodlands metro area spend about $2.3B a year on memberships, classes and admissions, or $866 per household, 12% below the U.S. average. That works out to $4.3M per studio, 5% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There are 539 yoga, Pilates and fitness studios on map listings in the Houston-Pasadena-The Woodlands metro area as of September 2026. Of those, 133 are chain locations, or 25%, against 18% across the U.S. That comes to 2.0 for every 10,000 households, 17% below the U.S. rate of 2.4.

In 2023, official counts showed 806 businesses with payroll in the Houston-Pasadena-The Woodlands metro area classed as fitness and recreational sports centers, up 9.1% from 2019. That is one for every 3,302 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 176 SBA-backed loans worth $102.5M have gone to businesses classed as fitness and recreational sports centers in the Houston-Pasadena-The Woodlands metro area.

Population estimates show the Houston-Pasadena-The Woodlands metro area grew 10.3% from 2020 to 2025, faster than the U.S. (+3.1%). For yoga, Pilates and fitness studios, the Houston-Pasadena-The Woodlands metro area has a Groundwork market score of 58 (upper middle): #104 of 347 scored metro areas and #7 of 23 scored metro areas based in Texas.

How the Houston-Pasadena-The Woodlands metro area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Houston-Pasadena-The Woodlands, TX metro area compared with Texas and the U.S.
MeasureHouston-Pasadena-The Woodlands metro areaTexasU.S.
Listings per 10k households2.02.02.4
Spending per listing$4.3M$4M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,3023,1733,109
Official establishment growth, 2019–2023+9.1%+18.9%+5.8%
Population growth, 2020–2025+10.3%+8.5%+3.1%
Spending per household on memberships, classes and admissions$866$810$983
Median household income$82,168$78,476$80,734
Groundwork market score5849

Official counts and lending

Businesses

Official establishments, 2019 to 2023
806All fitness and recreational sports centers · +9.1% over the period
Employees, 2023
13,091
Annual payroll, 2023
$249.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
539133 chain locations
Listings at the U.S. rate for this spending
568The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
176
Amount
$102.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Houston-Pasadena-The Woodlands metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Houston-Pasadena-The Woodlands metro area

Population, 2025 estimate
7,904,627+10.3% since 2020
Households
2,661,739
Median age
36.4
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
8,839 sq. mi.
People per square mile
842
Median household income
$82,168
Average household income
$117,837
Median home value
$298,000
Jobs located here
3,347,878
Daytime population
7,510,084Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Houston-Pasadena-The Woodlands metro area?

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Yoga, Pilates and fitness studios across Texas

Every Texas market ranked →

The highest-scoring metro areas in Texas for yoga, Pilates and fitness studios, numbered among those based in Texas, with the Houston-Pasadena-The Woodlands metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Killeen-Temple, TX64211.2$5.5M+7.2%#57 of 347
2Beaumont-Port Arthur, TX63130.9$7.6M+0.5%#59 of 347
3Midland, TX63121.7$5.5M+9.8%#64 of 347
4Sherman-Denison, TX61101.8$3.9M+12.8%#79 of 347
5San Antonio-New Braunfels, TX601491.5$5M+9.5%#84 of 347
6Wichita Falls, TX5961.1$6M+0.7%#89 of 347
7Houston-Pasadena-The Woodlands, TX585392.0$4.3M+10.3%#104 of 347
8Lubbock, TX55171.2$5.5M+4.6%#122 of 347
9Waco, TX54131.2$5.7M+4.2%#126 of 347
10Brownsville-Harlingen, TX51171.2$4.3M+3.0%#156 of 347

Other business types in the Houston-Pasadena-The Woodlands metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Houston-Pasadena-The Woodlands, TX metro area?

As of September 2026, map listings count 539 yoga, Pilates and fitness studios in the Houston-Pasadena-The Woodlands metro area. 133 of them (25%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 806 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.1% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in the Houston-Pasadena-The Woodlands, TX metro area spend on memberships, classes and admissions?

About $2.3B a year, or $866 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 539 yoga, Pilates and fitness studios on map listings, it comes to $4.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 2,661,739 households in the Houston-Pasadena-The Woodlands metro area and national spending patterns by income.

How does the Houston-Pasadena-The Woodlands, TX metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Houston-Pasadena-The Woodlands metro area has 2.0 yoga, Pilates and fitness studios per 10,000 households, 17% below the U.S. rate of 2.4. Spending per studio is $4.3M, 5% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Houston-Pasadena-The Woodlands metro area would have about 568, against 539 on map listings. There is one business with payroll in the industry for every 3,302 households, against one for every 3,109 across the U.S. The official count rose 9.1% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Houston-Pasadena-The Woodlands, TX metro area growing?

Population estimates put the Houston-Pasadena-The Woodlands metro area at 7,904,627 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 2,661,739 households. The median household income in the Houston-Pasadena-The Woodlands metro area is $82,168 a year, 2% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Houston-Pasadena-The Woodlands metro area scores 58 for yoga, Pilates and fitness studios (upper middle), #104 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Houston-Pasadena-The Woodlands metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Houston-Pasadena-The Woodlands metro area

Screening a site or an acquisition in the Houston-Pasadena-The Woodlands metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Houston-Pasadena-The Woodlands metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.