Fitness and classes · Metro area · Arkansas
Yoga, Pilates and fitness studios in the Little Rock-North Little Rock-Conway, AR metro area
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Little Rock-North Little Rock-Conway, AR metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #41 of 347 scored metro areas
#1 of 5 scored metro areas based in Arkansas
- Listings
- 26
- 6 chain locations (23%)
- Official establishments
- 75
- All fitness and recreational sports centers · −1.3% since 2019
- Household spending a year
- $211.6M
- On memberships, classes and admissions · $679 a household
- Spending per listing
- $8.1M
- Twice the U.S.
- Listings per 10k households
- 0.8
- 67% below the U.S.
- Population, 2025
- 777,607
- +3.8% since 2020
See the yoga, Pilates and fitness studios around any address in the Little Rock-North Little Rock-Conway metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Little Rock-North Little Rock-Conway metro area comes to about $211.6M a year: $679 per household, 31% below the U.S. average. Spread across 26 yoga, Pilates and fitness studios, that is $8.1M per studio, twice the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
The Little Rock-North Little Rock-Conway metro area has 26 yoga, Pilates and fitness studios on map listings as of September 2026. Of those, 6 are chain locations, or 23%, against 18% across the U.S. That comes to 0.8 for every 10,000 households, 67% below the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Little Rock-North Little Rock-Conway metro area was 75 in 2023, down 1.3% from 2019. That is one for every 4,154 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 8 SBA-backed loans worth $3.8M have gone to businesses classed as fitness and recreational sports centers in the Little Rock-North Little Rock-Conway metro area.
Between 2020 and 2025, the population of the Little Rock-North Little Rock-Conway metro area grew 3.8%, faster than the U.S. (+3.1%). The Little Rock-North Little Rock-Conway metro area scores 68 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #41 of 347 scored metro areas and #1 of 5 scored metro areas based in Arkansas. That puts it in the top quarter of metro areas.
How the Little Rock-North Little Rock-Conway metro area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Little Rock-North Little Rock-Conway metro area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 1.1 | 2.4 |
| Spending per listing | $8.1M | $5.8M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,154 | 4,693 | 3,109 |
| Official establishment growth, 2019–2023 | −1.3% | +8.0% | +5.8% |
| Population growth, 2020–2025 | +3.8% | +3.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $679 | $617 | $983 |
| Median household income | $67,154 | $60,773 | $80,734 |
| Groundwork market score | 68 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 75All fitness and recreational sports centers · −1.3% over the period
- Employees, 2023
- 1,006
- Annual payroll, 2023
- $17.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 266 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $3.8M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Little Rock-North Little Rock-Conway metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Little Rock-North Little Rock-Conway metro area
- Population, 2025 estimate
- 777,607+3.8% since 2020
- Households
- 311,547
- Median age
- 38.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 4,084 sq. mi.
- People per square mile
- 186
- Median household income
- $67,154+22.7% vs. 2015–2019, before inflation
- Average household income
- $92,342
- Median home value
- $214,100
- Jobs located here
- 361,659
- Daytime population
- 794,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Little Rock-North Little Rock-Conway metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Arkansas
Every Arkansas market ranked →The highest-scoring metro areas in Arkansas for yoga, Pilates and fitness studios, numbered among those based in Arkansas (a market based in another state is listed without a number), with the Little Rock-North Little Rock-Conway metro area marked.
Top metro areas in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Little Rock-North Little Rock-Conway, AR | 68 | 26 | 0.8 | $8.1M | +3.8% | #41 of 347 |
| Memphis, TN-MS-AR | 55 | 52 | 1.0 | $7M | −0.3% | #119 of 347 |
| 2Fort Smith, AR-OK | 55 | 11 | 1.2 | $4.7M | +3.1% | #124 of 347 |
| 3Jonesboro, AR | 51 | 8 | 1.5 | $4M | +3.6% | #158 of 347 |
| 4Fayetteville-Springdale-Rogers, AR | 41 | 55 | 2.6 | $3.2M | +13.1% | #257 of 347 |
| Texarkana, TX-AR | 36 | 8 | 1.4 | $4M | −0.4% | #298 of 347 |
| 5Hot Springs, AR | 30 | 10 | 2.3 | $2.4M | −0.6% | #318 of 347 |
Other business types in the Little Rock-North Little Rock-Conway metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes42
- Gyms43
- Yoga, Pilates and fitness studios68
- Martial arts and dance studios38
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Little Rock-North Little Rock-Conway, AR metro area?
Map listings as of September 2026 show 26 yoga, Pilates and fitness studios in the Little Rock-North Little Rock-Conway metro area. 6 of them (23%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 75 businesses with payroll classed as fitness and recreational sports centers in 2023, down 1.3% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Little Rock-North Little Rock-Conway, AR metro area spend on memberships, classes and admissions?
About $211.6M a year, or $679 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 26 yoga, Pilates and fitness studios on map listings, it comes to $8.1M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 311,547 households in the Little Rock-North Little Rock-Conway metro area and national spending patterns by income.
How does the Little Rock-North Little Rock-Conway, AR metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Little Rock-North Little Rock-Conway metro area has 0.8 yoga, Pilates and fitness studios per 10,000 households, 67% below the U.S. rate of 2.4. Spending per studio is $8.1M, twice the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Little Rock-North Little Rock-Conway metro area would have about 52, against 26 on map listings. There is one business with payroll in the industry for every 4,154 households, against one for every 3,109 across the U.S. The official count fell 1.3% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Little Rock-North Little Rock-Conway, AR metro area growing?
Population estimates put the Little Rock-North Little Rock-Conway metro area at 777,607 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 311,547 households. The median household income in the Little Rock-North Little Rock-Conway metro area is $67,154 a year, 17% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Little Rock-North Little Rock-Conway metro area scores 68 for yoga, Pilates and fitness studios (upper middle), #41 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Little Rock-North Little Rock-Conway metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Little Rock-North Little Rock-Conway metro area
Screening a site or an acquisition in the Little Rock-North Little Rock-Conway metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.