Groundwork

Beauty and personal care · County · Vermont

Spas and skin care studios in Bennington County, VT

How Bennington County, VT compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #1,573 of 1,769 scored counties
#11 of 11 scored counties in Vermont

Listings
22
1 chain location (5%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$14.6M
On personal care products and services · $973 a household
Spending per listing
$663K
24% below the U.S.
Listings per 10k households
14.7
28% above the U.S.
Population, 2025
36,630
−1.8% since 2020

See the spas and skin care studios around any address in Bennington County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bennington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Bennington County scores 28 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,573 of 1,769 scored counties and #11 of 11 scored counties in Vermont. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 22 spas and skin care studios in Bennington County. One of them (5%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 14.7, 28% above the U.S. rate of 11.5.

At $973 per household (3% below the U.S. average), households in Bennington County spend about $14.6M a year on personal care products and services. Spread across 22 spas and skin care studios, that is $663K per studio, 24% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as other personal care services in Bennington County: counts under 3 aren’t published. Population estimates put the population change in Bennington County from 2020 to 2025 at −1.8%, against +3.1% for the U.S.

How Bennington County compares

The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Bennington County, VT compared with Vermont and the U.S.
MeasureBennington CountyVermontU.S.
Listings per 10k households14.78.611.5
Spending per listing$663K$1.2M$876K
Households per official establishmentn/a5,1594,055
Official establishment growth, 2019–2023n/a+6.0%+29.8%
Population growth, 2020–2025−1.8%+0.3%+3.1%
Spending per household on personal care products and services$973$1,014$1,005
Median household income$73,325$81,203$80,734
Groundwork market score2863

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
221 chain location
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Bennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Bennington County

Population, 2025 estimate
36,630−1.8% since 2020
Households
14,987
Median age
47.5
Homes lived in by their owners
74%
Vehicles per household
1.7
Land area
674 sq. mi.
People per square mile
55
Median household income
$73,325+30.5% vs. 2015–2019, before inflation
Average household income
$107,853
Median home value
$279,900
Jobs located here
16,869
Daytime population
38,521Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bennington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Bennington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Vermont

Every Vermont market ranked →

The highest-scoring counties in Vermont for spas and skin care studios, numbered among those based in Vermont, with Bennington County marked.

Top counties in Vermont

Counties in Vermont ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Addison County, VT70117.3$1.4M+1.8%#225 of 1,769
2Windsor County, VT68135.1$2M−0.7%#257 of 1,769
3Orleans County, VT6765.0$1.9M+0.7%#295 of 1,769
4Washington County, VT65176.6$1.5M−0.2%#358 of 1,769
5Lamoille County, VT60108.4$1.2M+1.4%#524 of 1,769
6Caledonia County, VT5996.9$1.4M+0.8%#550 of 1,769
7Windham County, VT482110.6$906K−1.4%#963 of 1,769
8Chittenden County, VT477710.8$1M+0.4%#992 of 1,769
9Franklin County, VT472010.0$987K+2.3%#994 of 1,769
10Rutland County, VT432811.1$839K−1.4%#1,148 of 1,769
11Bennington County, VT282214.7$663K−1.8%#1,573 of 1,769

Other business types in Bennington County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Bennington County, VT?

There are 22 spas and skin care studios on map listings in Bennington County as of September 2026. One of them (5%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Bennington County: counts under 3 are left out.

How much do households in Bennington County, VT spend on personal care products and services?

About $14.6M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 22 spas and skin care studios on map listings, it comes to $663K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 14,987 households in Bennington County and national spending patterns by income.

How does Bennington County, VT compare with the U.S. for spas and skin care studios?

Bennington County has 14.7 spas and skin care studios per 10,000 households, 28% above the U.S. rate of 11.5. Spending per studio is $663K, 24% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Bennington County would have about 17, against 22 on map listings.

How fast is Bennington County, VT growing?

Population estimates put Bennington County at 36,630 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 14,987 households. Median household income in Bennington County is $73,325, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bennington County scores 28 for spas and skin care studios (lower middle), #1,573 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bennington County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Bennington County

Screening a site or an acquisition in Bennington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bennington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.