Beauty and personal care · County · South Dakota
Nail salons in Lincoln County, SD
The nail salons in Lincoln County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #378 of 1,328 scored counties
#3 of 5 scored counties in South Dakota
- Listings
- 18
- 6 chain locations (33%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $31.8M
- On personal care products and services · $1,140 a household
- Spending per listing
- $1.8M
- 6% above the U.S.
- Listings per 10k households
- 6.5
- 8% above the U.S.
- Population, 2025
- 77,145
- +17.5% since 2020
See the nail salons around any address in Lincoln County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18 nail salons in Lincoln County. Of those, 6 are chain locations, or 33%, against 27% across the U.S. Per 10,000 households, that is 6.5, 8% above the U.S. rate of 6.0.
At $1,140 per household (13% above the U.S. average), households in Lincoln County spend about $31.8M a year on personal care products and services. That is about $1.8M of household spending for each salon on map listings, 6% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in Lincoln County classed as nail salons. That is one for every 3,098 households, against one for every 3,754 across the U.S. Another 31 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Lincoln County from 2020 to 2025 at +17.5%, faster than the U.S. (+3.1%). For nail salons, Lincoln County has a Groundwork market score of 61 (upper middle): #378 of 1,328 scored counties and #3 of 5 scored counties in South Dakota.
How Lincoln County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 4.0 | 6.0 |
| Spending per listing | $1.8M | $2.5M | $1.7M |
| Households per official establishment | 3,098 | 8,308 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | n/a | +23.2% |
| Population growth, 2020–2025 | +17.5% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,140 | $983 | $1,005 |
| Median household income | $99,166 | $75,081 | $80,734 |
| Groundwork market score | 61 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 9
- Employees, 2023
- 40
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 186 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 77,145+17.5% since 2020
- Households
- 27,879
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 577 sq. mi.
- People per square mile
- 122
- Median household income
- $99,166+20.2% vs. 2015–2019, before inflation
- Average household income
- $132,275
- Median home value
- $348,300
- Jobs located here
- 29,510
- Daytime population
- 60,089Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for nail salons, numbered among those based in South Dakota, with Lincoln County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 69 | 47 | 5.5 | $1.8M | +7.6% | #182 of 1,328 |
| 2Brookings County, SD | 66 | 7 | 5.1 | $1.9M | +9.6% | #250 of 1,328 |
| 3Lincoln County, SD | 61 | 18 | 6.5 | $1.8M | +17.5% | #378 of 1,328 |
| 4Lawrence County, SD | 61 | 7 | 5.8 | $1.6M | +14.0% | #382 of 1,328 |
| 5Pennington County, SD | 50 | 29 | 6.3 | $1.6M | +6.6% | #709 of 1,328 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons76
- Barbershops96
- Nail salons61
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Lincoln County, SD?
Lincoln County has 18 nail salons on map listings as of September 2026. 6 of them (33%) are chain locations. The listings count nail salons. Official counts show 9 businesses with payroll classed as nail salons in 2023. Official counts list 31 one-person businesses without payroll.
How much do households in Lincoln County, SD spend on personal care products and services?
About $31.8M a year, or $1,140 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 18 nail salons on map listings, it comes to $1.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 27,879 households in Lincoln County and national spending patterns by income.
How does Lincoln County, SD compare with the U.S. for nail salons?
Lincoln County has 6.5 nail salons per 10,000 households, 8% above the U.S. rate of 6.0. Spending per salon is $1.8M, 6% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Lincoln County would have about 19, against 18 on map listings. There is one business with payroll in the industry for every 3,098 households, against one for every 3,754 across the U.S.
How fast is Lincoln County, SD growing?
Population estimates put Lincoln County at 77,145 people in 2025, up 17.5% since 2020, faster than the U.S. (+3.1%). It has 27,879 households. The median household income in Lincoln County is $99,166 a year, 23% above the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 61 for nail salons (upper middle), #378 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.