Beauty and personal care · County · South Dakota
Nail salons in Pennington County, SD
Competitor counts, household spending and official business counts for nail salons in Pennington County, SD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #709 of 1,328 scored counties
#5 of 5 scored counties in South Dakota
- Listings
- 29
- 11 chain locations (38%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $45.6M
- On personal care products and services · $983 a household
- Spending per listing
- $1.6M
- 6% below the U.S.
- Listings per 10k households
- 6.3
- 5% above the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the nail salons around any address in Pennington County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $983 per household (2% below the U.S. average), households in Pennington County spend about $45.6M a year on personal care products and services. That is about $1.6M of household spending for each salon on map listings, 6% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Pennington County has 29 nail salons on map listings as of September 2026. Chain locations make up 38% of them, against 27% across the U.S. That is 6.3 per 10,000 households, 5% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Pennington County was 14 in 2023. That is one for every 3,312 households, against one for every 3,754 across the U.S. Official counts list 27 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $2.1M has gone to businesses classed as nail salons in Pennington County.
Between 2020 and 2025, the population of Pennington County grew 6.6%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Pennington County is 50 (upper middle), #709 of 1,328 scored counties and #5 of 5 scored counties in South Dakota.
How Pennington County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 4.0 | 6.0 |
| Spending per listing | $1.6M | $2.5M | $1.7M |
| Households per official establishment | 3,312 | 8,308 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | n/a | +23.2% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $983 | $983 | $1,005 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 50 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 14
- Employees, 2023
- 59
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 2911 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2.1M
SBA-backed loans to businesses classed as nail salons in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for nail salons, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 69 | 47 | 5.5 | $1.8M | +7.6% | #182 of 1,328 |
| 2Brookings County, SD | 66 | 7 | 5.1 | $1.9M | +9.6% | #250 of 1,328 |
| 3Lincoln County, SD | 61 | 18 | 6.5 | $1.8M | +17.5% | #378 of 1,328 |
| 4Lawrence County, SD | 61 | 7 | 5.8 | $1.6M | +14.0% | #382 of 1,328 |
| 5Pennington County, SD | 50 | 29 | 6.3 | $1.6M | +6.6% | #709 of 1,328 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons60
- Barbershops62
- Nail salons50
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Pennington County, SD?
Map listings as of September 2026 show 29 nail salons in Pennington County. 11 of them (38%) are chain locations. The listings count nail salons. Official counts show 14 businesses with payroll classed as nail salons in 2023. Official counts also show 27 one-person businesses without payroll.
How much do households in Pennington County, SD spend on personal care products and services?
About $45.6M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 29 nail salons on map listings, it comes to $1.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for nail salons?
Pennington County has 6.3 nail salons per 10,000 households, 5% above the U.S. rate of 6.0. Spending per salon is $1.6M, 6% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Pennington County would have about 27, against 29 on map listings. There is one business with payroll in the industry for every 3,312 households, against one for every 3,754 across the U.S.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 50 for nail salons (upper middle), #709 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.