Beauty and personal care · Small-town market · South Dakota
Nail salons in the Aberdeen, SD area
How the Aberdeen, SD area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On personal care products and services · $960 a household
- Spending per listing
- $4.3M
- 2.6 times the U.S.
- Listings per 10k households
- 2.2
- 63% below the U.S.
- Population, 2025
- 41,583
- −1.5% since 2020
See the nail salons around any address in the Aberdeen area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 nail salons in the Aberdeen area. That is 2.2 per 10,000 households, 63% below the U.S. rate of 6.0.
Household spending on personal care products and services in the Aberdeen area comes to about $17.2M a year: $960 per household, 4% below the U.S. average. That works out to $4.3M per salon, 2.6 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Aberdeen area was 3 in 2023. That is one for every 5,972 households, against one for every 3,754 across the U.S. Another 15 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Aberdeen area declined 1.5%, against +3.1% for the U.S. With 4 nail salons on map listings, the Aberdeen area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Aberdeen area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Aberdeen area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 4.0 | 6.0 |
| Spending per listing | $4.3M | $2.5M | $1.7M |
| Households per official establishment | 5,972 | 8,308 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | n/a | +23.2% |
| Population growth, 2020–2025 | −1.5% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $960 | $983 | $1,005 |
| Median household income | $71,488 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 15
- Annual payroll, 2023
- $679K
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Aberdeen area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Aberdeen area
- Population, 2025 estimate
- 41,583−1.5% since 2020
- Households
- 17,915
- Median age
- 39.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,839 sq. mi.
- People per square mile
- 15
- Median household income
- $71,488+20.6% vs. 2015–2019, before inflation
- Average household income
- $94,287
- Median home value
- $215,100
- Jobs located here
- 21,165
- Daytime population
- 41,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Aberdeen area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for nail salons, numbered among those based in South Dakota, with the Aberdeen area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brookings, SD | 70 | 7 | 5.1 | $1.9M | +9.6% | #67 of 387 |
| 2Spearfish, SD | 64 | 7 | 5.8 | $1.6M | +14.0% | #103 of 387 |
| Aberdeen, SD | Not scored | 4 | 2.2 | $4.3M | −1.5% |
Other business types in the Aberdeen area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons57
- Barbershops
- Nail salons
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Aberdeen, SD area?
The Aberdeen area has 4 nail salons on map listings as of September 2026. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts list 15 one-person businesses without payroll.
How much do households in the Aberdeen, SD area spend on personal care products and services?
About $17.2M a year, or $960 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $4.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 17,915 households in the Aberdeen area and national spending patterns by income.
How does the Aberdeen, SD area compare with the U.S. for nail salons?
The Aberdeen area has 2.2 nail salons per 10,000 households, 63% below the U.S. rate of 6.0. Spending per salon is $4.3M, 2.6 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Aberdeen area would have about 10, against 4 on map listings. There is one business with payroll in the industry for every 5,972 households, against one for every 3,754 across the U.S.
How fast is the Aberdeen, SD area growing?
Population estimates put the Aberdeen area at 41,583 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 17,915 households. The median household income in the Aberdeen area is $71,488 a year, 11% below the U.S. median of $80,734. That rose 20.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Aberdeen area has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Aberdeen area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Aberdeen area
Screening a site or an acquisition in the Aberdeen area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.