Beauty and personal care · County · South Dakota
Nail salons in Brown County, SD
How Brown County, SD compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $15.5M
- On personal care products and services · $953 a household
- Spending per listing
- $3.9M
- 2.3 times the U.S.
- Listings per 10k households
- 2.5
- 58% below the U.S.
- Population, 2025
- 37,561
- −1.7% since 2020
See the nail salons around any address in Brown County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Brown County comes to about $15.5M a year: $953 per household, 5% below the U.S. average. That is about $3.9M of household spending for each salon on map listings, 2.3 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 4 nail salons on map listings in Brown County as of September 2026. Per 10,000 households, that is 2.5, 58% below the U.S. rate of 6.0.
In 2023, official counts showed 3 businesses with payroll in Brown County classed as nail salons. That is one for every 5,428 households, against one for every 3,754 across the U.S. Official counts also show 15 one-person businesses without payroll.
Between 2020 and 2025, the population of Brown County declined 1.7%, against +3.1% for the U.S. With 4 nail salons on map listings, Brown County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Brown County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brown County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.0 | 6.0 |
| Spending per listing | $3.9M | $2.5M | $1.7M |
| Households per official establishment | 5,428 | 8,308 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | n/a | +23.2% |
| Population growth, 2020–2025 | −1.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $953 | $983 | $1,005 |
| Median household income | $70,898 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 15
- Annual payroll, 2023
- $679K
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brown County
- Population, 2025 estimate
- 37,561−1.7% since 2020
- Households
- 16,285
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,713 sq. mi.
- People per square mile
- 22
- Median household income
- $70,898+21.8% vs. 2015–2019, before inflation
- Average household income
- $92,772
- Median home value
- $221,100
- Jobs located here
- 19,972
- Daytime population
- 38,336Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brown County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for nail salons, numbered among those based in South Dakota, with Brown County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 69 | 47 | 5.5 | $1.8M | +7.6% | #182 of 1,328 |
| 2Brookings County, SD | 66 | 7 | 5.1 | $1.9M | +9.6% | #250 of 1,328 |
| 3Lincoln County, SD | 61 | 18 | 6.5 | $1.8M | +17.5% | #378 of 1,328 |
| 4Lawrence County, SD | 61 | 7 | 5.8 | $1.6M | +14.0% | #382 of 1,328 |
| 5Pennington County, SD | 50 | 29 | 6.3 | $1.6M | +6.6% | #709 of 1,328 |
| Brown County, SD | Not scored | 4 | 2.5 | $3.9M | −1.7% |
Other business types in Brown County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons50
- Barbershops
- Nail salons
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Brown County, SD?
As of September 2026, map listings count 4 nail salons in Brown County. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Another 15 one-person businesses have no payroll, by official counts.
How much do households in Brown County, SD spend on personal care products and services?
About $15.5M a year, or $953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $3.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 16,285 households in Brown County and national spending patterns by income.
How does Brown County, SD compare with the U.S. for nail salons?
Brown County has 2.5 nail salons per 10,000 households, 58% below the U.S. rate of 6.0. Spending per salon is $3.9M, 2.3 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Brown County would have about 9, against 4 on map listings. There is one business with payroll in the industry for every 5,428 households, against one for every 3,754 across the U.S.
How fast is Brown County, SD growing?
Population estimates put Brown County at 37,561 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 16,285 households. Median household income in Brown County is $70,898, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brown County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Brown County
Screening a site or an acquisition in Brown County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.