Groundwork

Beauty and personal care · County · South Dakota

Nail salons in Yankton County, SD

Competitor counts, household spending and official business counts for nail salons in Yankton County, SD, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
3 chain locations (75%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$9.3M
On personal care products and services · $959 a household
Spending per listing
$2.3M
39% above the U.S.
Listings per 10k households
4.1
32% below the U.S.
Population, 2025
23,635
+1.5% since 2020

See the nail salons around any address in Yankton County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Yankton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 nail salons in Yankton County. Per 10,000 households, that is 4.1, 32% below the U.S. rate of 6.0.

Household spending on personal care products and services in Yankton County comes to about $9.3M a year: $959 per household, 5% below the U.S. average. That works out to $2.3M per salon, 39% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Yankton County: counts under 3 aren’t published. Official counts also show 5 one-person businesses without payroll.

Between 2020 and 2025, the population of Yankton County grew 1.5%, slower than the U.S. (+3.1%). With 4 nail salons on map listings, Yankton County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Yankton County compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Yankton County, SD compared with South Dakota and the U.S.
MeasureYankton CountySouth DakotaU.S.
Listings per 10k households4.14.06.0
Spending per listing$2.3M$2.5M$1.7M
Households per official establishmentn/a8,3083,754
Official establishment growth, 2019–2023n/an/a+23.2%
Population growth, 2020–2025+1.5%+5.3%+3.1%
Spending per household on personal care products and services$959$983$1,005
Median household income$72,821$75,081$80,734
Groundwork market scoreNot scored75

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
43 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Yankton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Yankton County

Population, 2025 estimate
23,635+1.5% since 2020
Households
9,695
Median age
42.6
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
521 sq. mi.
People per square mile
45
Median household income
$72,821+24.8% vs. 2015–2019, before inflation
Average household income
$95,237
Median home value
$225,900
Jobs located here
12,467
Daytime population
24,093Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Yankton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Yankton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across South Dakota

Every South Dakota market ranked →

The highest-scoring counties in South Dakota for nail salons, numbered among those based in South Dakota, with Yankton County marked.

Top counties in South Dakota

Counties in South Dakota ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Minnehaha County, SD69475.5$1.8M+7.6%#182 of 1,328
2Brookings County, SD6675.1$1.9M+9.6%#250 of 1,328
3Lincoln County, SD61186.5$1.8M+17.5%#378 of 1,328
4Lawrence County, SD6175.8$1.6M+14.0%#382 of 1,328
5Pennington County, SD50296.3$1.6M+6.6%#709 of 1,328
Yankton County, SDNot scored44.1$2.3M+1.5%

Other business types in Yankton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Yankton County, SD?

There are 4 nail salons on map listings in Yankton County as of September 2026. The listings count nail salons. No official count is published for nail salons in Yankton County: counts under 3 are left out. Official counts list 5 one-person businesses without payroll.

How much do households in Yankton County, SD spend on personal care products and services?

About $9.3M a year, or $959 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $2.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 9,695 households in Yankton County and national spending patterns by income.

How does Yankton County, SD compare with the U.S. for nail salons?

Yankton County has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2.3M, 39% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Yankton County would have about 6, against 4 on map listings.

How fast is Yankton County, SD growing?

Population estimates put Yankton County at 23,635 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 9,695 households. The median household income in Yankton County is $72,821 a year, 10% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Yankton County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Yankton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Yankton County

Screening a site or an acquisition in Yankton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Yankton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.