Auto · County · Utah
Insurance agencies in Salt Lake County, UT
How Salt Lake County, UT compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,846 of 2,272 scored counties
#18 of 18 scored counties in Utah
- Listings
- 875
- 142 chain locations (16%)
- Official establishments
- 657
- −4.6% since 2019
- Household spending a year
- $841.5M
- On vehicle insurance · $1,974 a household
- Spending per listing
- $962K
- 23% below the U.S.
- Listings per 10k households
- 20.5
- 31% above the U.S.
- Population, 2025
- 1,220,916
- +2.9% since 2020
See the insurance agencies around any address in Salt Lake County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Salt Lake County has a Groundwork market score of 29 (lower middle): #1,846 of 2,272 scored counties and #18 of 18 scored counties in Utah. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 875 insurance agencies in Salt Lake County. 142 of them (16%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 20.5, 31% above the U.S. rate of 15.6.
Households in Salt Lake County spend about $841.5M a year on vehicle insurance, or $1,974 per household, in line with the U.S. average. Spread across 875 insurance agencies, that is $962K per agency, 23% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Salt Lake County was 657 in 2023, down 4.6% from 2019. That is one for every 649 households, against one for every 966 across the U.S. Since fiscal 2022, 23 SBA-backed loans worth $9M have gone to businesses classed as insurance agencies and brokerages in Salt Lake County. Population estimates show Salt Lake County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).
How Salt Lake County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salt Lake County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.5 | 17.9 | 15.6 |
| Spending per listing | $962K | $1.2M | $1.3M |
| Households per official establishment | 649 | 678 | 966 |
| Official establishment growth, 2019–2023 | −4.6% | +1.9% | −1.0% |
| Population growth, 2020–2025 | +2.9% | +7.8% | +3.1% |
| Spending per household on vehicle insurance | $1,974 | $2,162 | $1,957 |
| Median household income | $97,494 | $95,166 | $80,734 |
| Groundwork market score | 29 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 689 → 657−4.6% over the period
- Employees, 2023
- 4,717
- Annual payroll, 2023
- $453M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 875142 chain locations
- Listings at the U.S. rate for this spending
- 670The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 23
- Amount
- $9M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Salt Lake County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salt Lake County
- Population, 2025 estimate
- 1,220,916+2.9% since 2020
- Households
- 426,245
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 753 sq. mi.
- People per square mile
- 1,590
- Median household income
- $97,494+30.2% vs. 2015–2019, before inflation
- Average household income
- $124,987
- Median home value
- $525,700
- Jobs located here
- 775,993
- Daytime population
- 1,357,402Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salt Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Utah
Every Utah market ranked →The highest-scoring counties in Utah for insurance agencies, numbered among those based in Utah, with Salt Lake County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, UT | 86 | 5 | 13.2 | $2.2M | +8.1% | #119 of 2,272 |
| 2Tooele County, UT | 83 | 25 | 10.4 | $2.5M | +19.2% | #166 of 2,272 |
| 3Millard County, UT | 75 | 7 | 16.1 | $1.7M | +7.7% | #348 of 2,272 |
| 4Duchesne County, UT | 71 | 5 | 7.3 | $3.3M | +6.3% | #423 of 2,272 |
| 5Box Elder County, UT | 71 | 21 | 10.7 | $2.3M | +12.7% | #429 of 2,272 |
| 6Sanpete County, UT | 55 | 14 | 15.8 | $1.6M | +10.3% | #957 of 2,272 |
| 7Wasatch County, UT | 52 | 21 | 16.3 | $1.4M | +9.9% | #1,047 of 2,272 |
| 8Iron County, UT | 50 | 32 | 15.9 | $1.4M | +16.4% | #1,116 of 2,272 |
| 9Cache County, UT | 49 | 70 | 15.8 | $1.5M | +8.5% | #1,139 of 2,272 |
| 10Weber County, UT | 49 | 151 | 16.0 | $1.4M | +5.8% | #1,149 of 2,272 |
| 18Salt Lake County, UT | 29 | 875 | 20.5 | $962K | +2.9% | #1,846 of 2,272 |
Other business types in Salt Lake County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Salt Lake County, UT?
Salt Lake County has 875 insurance agencies on map listings as of September 2026. 142 of them (16%) are chain locations. The listings count insurance agencies. Official counts show 657 businesses with payroll classed as insurance agencies and brokerages in 2023, down 4.6% from 2019.
How much do households in Salt Lake County, UT spend on vehicle insurance?
About $841.5M a year, or $1,974 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 875 insurance agencies on map listings, it comes to $962K per agency. It is estimated from the incomes of the 426,245 households in Salt Lake County and national spending patterns by income.
How does Salt Lake County, UT compare with the U.S. for insurance agencies?
Salt Lake County has 20.5 insurance agencies per 10,000 households, 31% above the U.S. rate of 15.6. Spending per agency is $962K, 23% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Salt Lake County would have about 670, against 875 on map listings. There is one business with payroll in the industry for every 649 households, against one for every 966 across the U.S. The official count fell 4.6% from 2019 to 2023, against −1.0% for the U.S.
How fast is Salt Lake County, UT growing?
Population estimates put Salt Lake County at 1,220,916 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 426,245 households. The median household income in Salt Lake County is $97,494 a year, 21% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salt Lake County scores 29 for insurance agencies (lower middle), #1,846 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salt Lake County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Salt Lake County
Screening a site or an acquisition in Salt Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.