Auto · Small-town market · Utah
Insurance agencies in the Price, UT area
How the Price, UT area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #233 of 537 scored small-town markets
#3 of 5 scored small-town markets based in Utah
- Listings
- 11
- 4 chain locations (36%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On vehicle insurance · $2,114 a household
- Spending per listing
- $1.6M
- 24% above the U.S.
- Listings per 10k households
- 13.5
- 13% below the U.S.
- Population, 2025
- 20,680
- +1.0% since 2020
See the insurance agencies around any address in the Price area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 insurance agencies in the Price area. Of those, 4 are chain locations, or 36%, against 21% across the U.S. Per 10,000 households, that is 13.5, 13% below the U.S. rate of 15.6.
At $2,114 per household (8% above the U.S. average), households in the Price area spend about $17.2M a year on vehicle insurance. That works out to $1.6M per agency, 24% above the U.S. figure of $1.3M.
Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in the Price area in 2023. That is one for every 903 households, against one for every 966 across the U.S.
Population estimates put the population change in the Price area from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). The Price area scores 53 (upper middle) on the Groundwork market score for insurance agencies, ranking #233 of 537 scored small-town markets and #3 of 5 scored small-town markets based in Utah.
How the Price area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Price area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 17.9 | 15.6 |
| Spending per listing | $1.6M | $1.2M | $1.3M |
| Households per official establishment | 903 | 678 | 966 |
| Official establishment growth, 2019–2023 | n/a | +1.9% | −1.0% |
| Population growth, 2020–2025 | +1.0% | +7.8% | +3.1% |
| Spending per household on vehicle insurance | $2,114 | $2,162 | $1,957 |
| Median household income | $58,377 | $95,166 | $80,734 |
| Groundwork market score | 53 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 114 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Price area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Price area
- Population, 2025 estimate
- 20,680+1.0% since 2020
- Households
- 8,123
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,479 sq. mi.
- People per square mile
- 14
- Median household income
- $58,377+14.1% vs. 2015–2019, before inflation
- Average household income
- $75,548
- Median home value
- $228,500
- Jobs located here
- 7,904
- Daytime population
- 17,852Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Price area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for insurance agencies, numbered among those based in Utah (a market based in another state is listed without a number), with the Price area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 78 | 22 | 10.2 | $2.4M | +12.6% | #60 of 537 |
| Evanston, WY-UT | 61 | 9 | 10.4 | $2.2M | +2.0% | #170 of 537 |
| 2Cedar City, UT | 54 | 32 | 15.9 | $1.4M | +16.4% | #225 of 537 |
| 3Price, UT | 53 | 11 | 13.5 | $1.6M | +1.0% | #233 of 537 |
| 4Heber, UT | 49 | 48 | 16.8 | $1.4M | +5.3% | #271 of 537 |
| 5Vernal, UT | 42 | 24 | 19.8 | $1.1M | +7.3% | #338 of 537 |
Other business types in the Price area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Price, UT area?
There are 11 insurance agencies on map listings in the Price area as of September 2026. 4 of them (36%) are chain locations. The listings count insurance agencies. Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Price, UT area spend on vehicle insurance?
About $17.2M a year, or $2,114 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 11 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 8,123 households in the Price area and national spending patterns by income.
How does the Price, UT area compare with the U.S. for insurance agencies?
The Price area has 13.5 insurance agencies per 10,000 households, 13% below the U.S. rate of 15.6. Spending per agency is $1.6M, 24% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Price area would have about 14, against 11 on map listings. There is one business with payroll in the industry for every 903 households, against one for every 966 across the U.S.
How fast is the Price, UT area growing?
Population estimates put the Price area at 20,680 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 8,123 households. The median household income in the Price area is $58,377 a year, 28% below the U.S. median of $80,734. That rose 14.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Price area scores 53 for insurance agencies (upper middle), #233 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Price area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Price area
Screening a site or an acquisition in the Price area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.