Auto · County · Montana
Insurance agencies in Richland County, MT
How Richland County, MT compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,139 of 2,272 scored counties
#18 of 19 scored counties in Montana
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $9.6M
- On vehicle insurance · $2,161 a household
- Spending per listing
- $796K
- 37% below the U.S.
- Listings per 10k households
- 27.1
- 74% above the U.S.
- Population, 2025
- 11,377
- −1.3% since 2020
See the insurance agencies around any address in Richland County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Richland County is 17 (low), #2,139 of 2,272 scored counties and #18 of 19 scored counties in Montana. That puts it in the bottom quarter of counties.
Household spending on vehicle insurance in Richland County comes to about $9.6M a year: $2,161 per household, 10% above the U.S. average. That is about $796K of household spending for each agency on map listings, 37% below the U.S. figure of $1.3M.
There are 12 insurance agencies on map listings in Richland County as of September 2026. 3 of them (25%) are chain locations, against 21% across the U.S. That comes to 27.1 for every 10,000 households, 74% above the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Richland County was 13 in 2023. That is one for every 340 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Richland County declined 1.3%, against +3.1% for the U.S.
How Richland County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richland County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.1 | 16.5 | 15.6 |
| Spending per listing | $796K | $1.3M | $1.3M |
| Households per official establishment | 340 | 711 | 966 |
| Official establishment growth, 2019–2023 | n/a | −9.5% | −1.0% |
| Population growth, 2020–2025 | −1.3% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $2,161 | $2,106 | $1,957 |
| Median household income | $73,084 | $72,509 | $80,734 |
| Groundwork market score | 17 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 13
- Employees, 2023
- 37
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Richland County
- Population, 2025 estimate
- 11,377−1.3% since 2020
- Households
- 4,422
- Median age
- 38.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.2
- Land area
- 2,085 sq. mi.
- People per square mile
- 5
- Median household income
- $73,084+8.8% vs. 2015–2019, before inflation
- Average household income
- $103,609
- Median home value
- $263,000
- Jobs located here
- 5,317
- Daytime population
- 10,645Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Montana
Every Montana market ranked →The highest-scoring counties in Montana for insurance agencies, numbered among those based in Montana, with Richland County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, MT | 83 | 10 | 8.0 | $2.8M | +6.9% | #161 of 2,272 |
| 2Carbon County, MT | 74 | 5 | 10.7 | $2.2M | +9.1% | #358 of 2,272 |
| 3Sanders County, MT | 67 | 8 | 14.7 | $1.5M | +12.9% | #573 of 2,272 |
| 4Ravalli County, MT | 65 | 20 | 10.7 | $2.1M | +9.4% | #616 of 2,272 |
| 5Park County, MT | 59 | 12 | 14.3 | $1.5M | +5.7% | #819 of 2,272 |
| 6Lincoln County, MT | 51 | 14 | 15.4 | $1.3M | +13.1% | #1,095 of 2,272 |
| 7Flathead County, MT | 48 | 69 | 15.6 | $1.3M | +10.1% | #1,192 of 2,272 |
| 8Fergus County, MT | 47 | 7 | 13.2 | $1.7M | +3.1% | #1,212 of 2,272 |
| 9Gallatin County, MT | 44 | 83 | 16.2 | $1.3M | +7.7% | #1,324 of 2,272 |
| 10Silver Bow County, MT | 43 | 22 | 14.3 | $1.3M | +2.6% | #1,360 of 2,272 |
| 18Richland County, MT | 17 | 12 | 27.1 | $796K | −1.3% | #2,139 of 2,272 |
Other business types in Richland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Richland County, MT?
As of September 2026, map listings count 12 insurance agencies in Richland County. 3 of them (25%) are chain locations. The listings count insurance agencies. Official counts show 13 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Richland County, MT spend on vehicle insurance?
About $9.6M a year, or $2,161 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 12 insurance agencies on map listings, it comes to $796K per agency. It is estimated from the incomes of the 4,422 households in Richland County and national spending patterns by income.
How does Richland County, MT compare with the U.S. for insurance agencies?
Richland County has 27.1 insurance agencies per 10,000 households, 74% above the U.S. rate of 15.6. Spending per agency is $796K, 37% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Richland County would have about 8, against 12 on map listings. There is one business with payroll in the industry for every 340 households, against one for every 966 across the U.S.
How fast is Richland County, MT growing?
Population estimates put Richland County at 11,377 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 4,422 households. Median household income in Richland County is $73,084, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 17 for insurance agencies (low), #2,139 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Richland County
Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.