Beauty and personal care · County · New Jersey
Hair salons in Monmouth County, NJ
The hair salons in Monmouth County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,003 of 2,339 scored counties
#14 of 21 scored counties in New Jersey
- Listings
- 619
- 87 chain locations (14%)
- Official establishments
- 349
- +7.7% since 2019
- Household spending a year
- $320.4M
- On personal care products and services · $1,273 a household
- Spending per listing
- $518K
- 20% above the U.S.
- Listings per 10k households
- 24.6
- 5% above the U.S.
- Population, 2025
- 651,035
- +1.4% since 2020
See the hair salons around any address in Monmouth County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,273 per household (27% above the U.S. average), households in Monmouth County spend about $320.4M a year on personal care products and services. Spread across 619 hair salons, that is $518K per salon, 20% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Monmouth County has 619 hair salons on map listings as of September 2026. Of those, 87 are chain locations, or 14%, against 14% across the U.S. That comes to 24.6 for every 10,000 households, 5% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Monmouth County was 349 in 2023, up 7.7% from 2019. That is one for every 721 households, against one for every 1,535 across the U.S. Official counts list 598 one-person businesses without payroll. Since fiscal 2022, 13 SBA-backed loans worth $2M have gone to businesses classed as beauty salons in Monmouth County.
Population estimates put the population change in Monmouth County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). For hair salons, Monmouth County has a Groundwork market score of 53 (upper middle): #1,003 of 2,339 scored counties and #14 of 21 scored counties in New Jersey.
How Monmouth County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monmouth County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 21.2 | 23.4 |
| Spending per listing | $518K | $551K | $430K |
| Households per official establishment | 721 | 941 | 1,535 |
| Official establishment growth, 2019–2023 | +7.7% | +0.3% | +6.0% |
| Population growth, 2020–2025 | +1.4% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,273 | $1,166 | $1,005 |
| Median household income | $124,845 | $103,556 | $80,734 |
| Groundwork market score | 53 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 324 → 349+7.7% over the period
- Employees, 2023
- 2,562
- Annual payroll, 2023
- $76M
- One-person businesses, 2023
- 598Businesses with no payroll
- Map listings, September 2026
- 61987 chain locations
- Listings at the U.S. rate for this spending
- 745The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $2M
SBA-backed loans to businesses classed as beauty salons in Monmouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monmouth County
- Population, 2025 estimate
- 651,035+1.4% since 2020
- Households
- 251,712
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 468 sq. mi.
- People per square mile
- 1,378
- Median household income
- $124,845+25.2% vs. 2015–2019, before inflation
- Average household income
- $170,718
- Median home value
- $606,100
- Jobs located here
- 274,570
- Daytime population
- 600,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monmouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for hair salons, numbered among those based in New Jersey, with Monmouth County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 360 | 14.8 | $728K | +5.6% | #306 of 2,339 |
| 2Burlington County, NJ | 68 | 327 | 18.5 | $642K | +4.3% | #352 of 2,339 |
| 3Sussex County, NJ | 67 | 82 | 14.2 | $855K | +2.9% | #380 of 2,339 |
| 4Warren County, NJ | 66 | 70 | 15.4 | $715K | +3.2% | #409 of 2,339 |
| 5Hunterdon County, NJ | 65 | 83 | 16.3 | $826K | +2.3% | #434 of 2,339 |
| 6Somerset County, NJ | 65 | 266 | 20.3 | $666K | +3.5% | #440 of 2,339 |
| 7Middlesex County, NJ | 64 | 545 | 17.7 | $677K | +2.6% | #476 of 2,339 |
| 8Morris County, NJ | 64 | 412 | 21.3 | $627K | +3.2% | #482 of 2,339 |
| 9Salem County, NJ | 63 | 32 | 12.9 | $774K | +2.3% | #516 of 2,339 |
| 10Hudson County, NJ | 63 | 547 | 18.3 | $613K | +1.8% | #525 of 2,339 |
| 14Monmouth County, NJ | 53 | 619 | 24.6 | $518K | +1.4% | #1,003 of 2,339 |
Other business types in Monmouth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons53
- Barbershops50
- Nail salons42
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Monmouth County, NJ?
Map listings as of September 2026 show 619 hair salons in Monmouth County. 87 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 349 businesses with payroll classed as beauty salons in 2023, up 7.7% from 2019. Official counts also show 598 one-person businesses without payroll.
How much do households in Monmouth County, NJ spend on personal care products and services?
About $320.4M a year, or $1,273 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 619 hair salons on map listings, it comes to $518K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 251,712 households in Monmouth County and national spending patterns by income.
How does Monmouth County, NJ compare with the U.S. for hair salons?
Monmouth County has 24.6 hair salons per 10,000 households, 5% above the U.S. rate of 23.4. Spending per salon is $518K, 20% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Monmouth County would have about 745, against 619 on map listings. There is one business with payroll in the industry for every 721 households, against one for every 1,535 across the U.S. The official count rose 7.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is Monmouth County, NJ growing?
Population estimates put Monmouth County at 651,035 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 251,712 households. Median household income in Monmouth County is $124,845, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monmouth County scores 53 for hair salons (upper middle), #1,003 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monmouth County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Monmouth County
Screening a site or an acquisition in Monmouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.