Beauty and personal care · County · New Jersey
Hair salons in Union County, NJ
How Union County, NJ compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,124 of 2,339 scored counties
#18 of 21 scored counties in New Jersey
- Listings
- 559
- 45 chain locations (8%)
- Official establishments
- 236
- +7.8% since 2019
- Household spending a year
- $240M
- On personal care products and services · $1,180 a household
- Spending per listing
- $429K
- In line with the U.S.
- Listings per 10k households
- 27.5
- 18% above the U.S.
- Population, 2025
- 601,863
- +5.0% since 2020
See the hair salons around any address in Union County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 559 hair salons in Union County. Of those, 45 are chain locations, or 8%, against 14% across the U.S. That is 27.5 per 10,000 households, 18% above the U.S. rate of 23.4.
Household spending on personal care products and services in Union County comes to about $240M a year: $1,180 per household, 17% above the U.S. average. Spread across 559 hair salons, that is $429K per salon, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Union County was 236 in 2023, up 7.8% from 2019. That is one for every 861 households, against one for every 1,535 across the U.S. Official counts also show 914 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $2.1M have gone to businesses classed as beauty salons in Union County.
Population estimates show Union County grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Union County is 51 (upper middle), #1,124 of 2,339 scored counties and #18 of 21 scored counties in New Jersey.
How Union County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Union County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.5 | 21.2 | 23.4 |
| Spending per listing | $429K | $551K | $430K |
| Households per official establishment | 861 | 941 | 1,535 |
| Official establishment growth, 2019–2023 | +7.8% | +0.3% | +6.0% |
| Population growth, 2020–2025 | +5.0% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,180 | $1,166 | $1,005 |
| Median household income | $103,202 | $103,556 | $80,734 |
| Groundwork market score | 51 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 219 → 236+7.8% over the period
- Employees, 2023
- 1,059
- Annual payroll, 2023
- $30.3M
- One-person businesses, 2023
- 914Businesses with no payroll
- Map listings, September 2026
- 55945 chain locations
- Listings at the U.S. rate for this spending
- 558The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.1M
SBA-backed loans to businesses classed as beauty salons in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Union County
- Population, 2025 estimate
- 601,863+5.0% since 2020
- Households
- 203,277
- Median age
- 39.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 103 sq. mi.
- People per square mile
- 5,637
- Median household income
- $103,202+28.7% vs. 2015–2019, before inflation
- Average household income
- $149,596
- Median home value
- $529,200
- Jobs located here
- 247,379
- Daytime population
- 551,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for hair salons, numbered among those based in New Jersey, with Union County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 360 | 14.8 | $728K | +5.6% | #306 of 2,339 |
| 2Burlington County, NJ | 68 | 327 | 18.5 | $642K | +4.3% | #352 of 2,339 |
| 3Sussex County, NJ | 67 | 82 | 14.2 | $855K | +2.9% | #380 of 2,339 |
| 4Warren County, NJ | 66 | 70 | 15.4 | $715K | +3.2% | #409 of 2,339 |
| 5Hunterdon County, NJ | 65 | 83 | 16.3 | $826K | +2.3% | #434 of 2,339 |
| 6Somerset County, NJ | 65 | 266 | 20.3 | $666K | +3.5% | #440 of 2,339 |
| 7Middlesex County, NJ | 64 | 545 | 17.7 | $677K | +2.6% | #476 of 2,339 |
| 8Morris County, NJ | 64 | 412 | 21.3 | $627K | +3.2% | #482 of 2,339 |
| 9Salem County, NJ | 63 | 32 | 12.9 | $774K | +2.3% | #516 of 2,339 |
| 10Hudson County, NJ | 63 | 547 | 18.3 | $613K | +1.8% | #525 of 2,339 |
| 18Union County, NJ | 51 | 559 | 27.5 | $429K | +5.0% | #1,124 of 2,339 |
Other business types in Union County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons51
- Barbershops46
- Nail salons45
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Union County, NJ?
There are 559 hair salons on map listings in Union County as of September 2026. 45 of them (8%) are chain locations. The listings count hair and beauty salons. Official counts show 236 businesses with payroll classed as beauty salons in 2023, up 7.8% from 2019. Another 914 one-person businesses have no payroll, by official counts.
How much do households in Union County, NJ spend on personal care products and services?
About $240M a year, or $1,180 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 559 hair salons on map listings, it comes to $429K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 203,277 households in Union County and national spending patterns by income.
How does Union County, NJ compare with the U.S. for hair salons?
Union County has 27.5 hair salons per 10,000 households, 18% above the U.S. rate of 23.4. Spending per salon is $429K, in line with the U.S. figure of $430K. At the national ratio of hair salons to household spending, Union County would have about 558, against 559 on map listings. There is one business with payroll in the industry for every 861 households, against one for every 1,535 across the U.S. The official count rose 7.8% from 2019 to 2023, against +6.0% for the U.S.
How fast is Union County, NJ growing?
Population estimates put Union County at 601,863 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 203,277 households. The median household income in Union County is $103,202 a year, 28% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 51 for hair salons (upper middle), #1,124 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Union County
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.