Beauty and personal care · County · New Jersey
Hair salons in Hunterdon County, NJ
The hair salons in Hunterdon County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #434 of 2,339 scored counties
#5 of 21 scored counties in New Jersey
- Listings
- 83
- 13 chain locations (16%)
- Official establishments
- 67
- +1.5% since 2019
- Household spending a year
- $68.5M
- On personal care products and services · $1,347 a household
- Spending per listing
- $826K
- 92% above the U.S.
- Listings per 10k households
- 16.3
- 30% below the U.S.
- Population, 2025
- 131,781
- +2.3% since 2020
See the hair salons around any address in Hunterdon County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 83 hair salons in Hunterdon County. Chain locations make up 16% of them, against 14% across the U.S. That is 16.3 per 10,000 households, 30% below the U.S. rate of 23.4.
Households in Hunterdon County spend about $68.5M a year on personal care products and services, or $1,347 per household, 34% above the U.S. average. Spread across 83 hair salons, that is $826K per salon, 92% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 67 businesses with payroll in Hunterdon County classed as beauty salons, up 1.5% from 2019. That is one for every 759 households, against one for every 1,535 across the U.S. Official counts list 53 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $900K have gone to businesses classed as beauty salons in Hunterdon County.
Between 2020 and 2025, the population of Hunterdon County grew 2.3%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Hunterdon County is 65 (upper middle), #434 of 2,339 scored counties and #5 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Hunterdon County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hunterdon County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.3 | 21.2 | 23.4 |
| Spending per listing | $826K | $551K | $430K |
| Households per official establishment | 759 | 941 | 1,535 |
| Official establishment growth, 2019–2023 | +1.5% | +0.3% | +6.0% |
| Population growth, 2020–2025 | +2.3% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,347 | $1,166 | $1,005 |
| Median household income | $141,715 | $103,556 | $80,734 |
| Groundwork market score | 65 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 66 → 67+1.5% over the period
- Employees, 2023
- 430
- Annual payroll, 2023
- $13.3M
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 8313 chain locations
- Listings at the U.S. rate for this spending
- 159The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $900K
SBA-backed loans to businesses classed as beauty salons in Hunterdon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hunterdon County
- Population, 2025 estimate
- 131,781+2.3% since 2020
- Households
- 50,860
- Median age
- 45.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.0
- Land area
- 428 sq. mi.
- People per square mile
- 304
- Median household income
- $141,715+22.8% vs. 2015–2019, before inflation
- Average household income
- $185,175
- Median home value
- $517,200
- Jobs located here
- 48,352
- Daytime population
- 111,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hunterdon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for hair salons, numbered among those based in New Jersey, with Hunterdon County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 360 | 14.8 | $728K | +5.6% | #306 of 2,339 |
| 2Burlington County, NJ | 68 | 327 | 18.5 | $642K | +4.3% | #352 of 2,339 |
| 3Sussex County, NJ | 67 | 82 | 14.2 | $855K | +2.9% | #380 of 2,339 |
| 4Warren County, NJ | 66 | 70 | 15.4 | $715K | +3.2% | #409 of 2,339 |
| 5Hunterdon County, NJ | 65 | 83 | 16.3 | $826K | +2.3% | #434 of 2,339 |
| 6Somerset County, NJ | 65 | 266 | 20.3 | $666K | +3.5% | #440 of 2,339 |
| 7Middlesex County, NJ | 64 | 545 | 17.7 | $677K | +2.6% | #476 of 2,339 |
| 8Morris County, NJ | 64 | 412 | 21.3 | $627K | +3.2% | #482 of 2,339 |
| 9Salem County, NJ | 63 | 32 | 12.9 | $774K | +2.3% | #516 of 2,339 |
| 10Hudson County, NJ | 63 | 547 | 18.3 | $613K | +1.8% | #525 of 2,339 |
Other business types in Hunterdon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons65
- Barbershops65
- Nail salons61
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Hunterdon County, NJ?
Hunterdon County has 83 hair salons on map listings as of September 2026. 13 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 67 businesses with payroll classed as beauty salons in 2023, up 1.5% from 2019. Official counts also show 53 one-person businesses without payroll.
How much do households in Hunterdon County, NJ spend on personal care products and services?
About $68.5M a year, or $1,347 per household. That is 34% above the U.S. average (an index of 134, where 100 is the U.S. average). Spread across the 83 hair salons on map listings, it comes to $826K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 50,860 households in Hunterdon County and national spending patterns by income.
How does Hunterdon County, NJ compare with the U.S. for hair salons?
Hunterdon County has 16.3 hair salons per 10,000 households, 30% below the U.S. rate of 23.4. Spending per salon is $826K, 92% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Hunterdon County would have about 159, against 83 on map listings. There is one business with payroll in the industry for every 759 households, against one for every 1,535 across the U.S. The official count rose 1.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Hunterdon County, NJ growing?
Population estimates put Hunterdon County at 131,781 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 50,860 households. The median household income in Hunterdon County is $141,715 a year, 76% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hunterdon County scores 65 for hair salons (upper middle), #434 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hunterdon County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Hunterdon County
Screening a site or an acquisition in Hunterdon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.