Beauty and personal care · County · New Jersey
Hair salons in Somerset County, NJ
The hair salons in Somerset County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #440 of 2,339 scored counties
#6 of 21 scored counties in New Jersey
- Listings
- 266
- 44 chain locations (17%)
- Official establishments
- 155
- −7.2% since 2019
- Household spending a year
- $177.1M
- On personal care products and services · $1,354 a household
- Spending per listing
- $666K
- 55% above the U.S.
- Listings per 10k households
- 20.3
- 13% below the U.S.
- Population, 2025
- 356,486
- +3.5% since 2020
See the hair salons around any address in Somerset County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 266 hair salons in Somerset County. 44 of them (17%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 20.3, 13% below the U.S. rate of 23.4.
Household spending on personal care products and services in Somerset County comes to about $177.1M a year: $1,354 per household, 35% above the U.S. average. That works out to $666K per salon, 55% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Somerset County was 155 in 2023, down 7.2% from 2019. That is one for every 844 households, against one for every 1,535 across the U.S. Another 266 one-person businesses have no payroll, by official counts. Since fiscal 2022, 11 SBA-backed loans worth $2.1M have gone to businesses classed as beauty salons in Somerset County.
Population estimates put the population change in Somerset County from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). For hair salons, Somerset County has a Groundwork market score of 65 (upper middle): #440 of 2,339 scored counties and #6 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Somerset County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Somerset County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 21.2 | 23.4 |
| Spending per listing | $666K | $551K | $430K |
| Households per official establishment | 844 | 941 | 1,535 |
| Official establishment growth, 2019–2023 | −7.2% | +0.3% | +6.0% |
| Population growth, 2020–2025 | +3.5% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,354 | $1,166 | $1,005 |
| Median household income | $140,374 | $103,556 | $80,734 |
| Groundwork market score | 65 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 167 → 155−7.2% over the period
- Employees, 2023
- 1,048
- Annual payroll, 2023
- $30.1M
- One-person businesses, 2023
- 266Businesses with no payroll
- Map listings, September 2026
- 26644 chain locations
- Listings at the U.S. rate for this spending
- 412The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $2.1M
SBA-backed loans to businesses classed as beauty salons in Somerset County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Somerset County
- Population, 2025 estimate
- 356,486+3.5% since 2020
- Households
- 130,802
- Median age
- 42.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 302 sq. mi.
- People per square mile
- 1,159
- Median household income
- $140,374+23.6% vs. 2015–2019, before inflation
- Average household income
- $191,543
- Median home value
- $552,100
- Jobs located here
- 201,609
- Daytime population
- 369,052Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Somerset County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for hair salons, numbered among those based in New Jersey, with Somerset County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 360 | 14.8 | $728K | +5.6% | #306 of 2,339 |
| 2Burlington County, NJ | 68 | 327 | 18.5 | $642K | +4.3% | #352 of 2,339 |
| 3Sussex County, NJ | 67 | 82 | 14.2 | $855K | +2.9% | #380 of 2,339 |
| 4Warren County, NJ | 66 | 70 | 15.4 | $715K | +3.2% | #409 of 2,339 |
| 5Hunterdon County, NJ | 65 | 83 | 16.3 | $826K | +2.3% | #434 of 2,339 |
| 6Somerset County, NJ | 65 | 266 | 20.3 | $666K | +3.5% | #440 of 2,339 |
| 7Middlesex County, NJ | 64 | 545 | 17.7 | $677K | +2.6% | #476 of 2,339 |
| 8Morris County, NJ | 64 | 412 | 21.3 | $627K | +3.2% | #482 of 2,339 |
| 9Salem County, NJ | 63 | 32 | 12.9 | $774K | +2.3% | #516 of 2,339 |
| 10Hudson County, NJ | 63 | 547 | 18.3 | $613K | +1.8% | #525 of 2,339 |
Other business types in Somerset County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons65
- Barbershops60
- Nail salons51
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Somerset County, NJ?
There are 266 hair salons on map listings in Somerset County as of September 2026. 44 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 155 businesses with payroll classed as beauty salons in 2023, down 7.2% from 2019. Official counts list 266 one-person businesses without payroll.
How much do households in Somerset County, NJ spend on personal care products and services?
About $177.1M a year, or $1,354 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). Spread across the 266 hair salons on map listings, it comes to $666K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 130,802 households in Somerset County and national spending patterns by income.
How does Somerset County, NJ compare with the U.S. for hair salons?
Somerset County has 20.3 hair salons per 10,000 households, 13% below the U.S. rate of 23.4. Spending per salon is $666K, 55% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Somerset County would have about 412, against 266 on map listings. There is one business with payroll in the industry for every 844 households, against one for every 1,535 across the U.S. The official count fell 7.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is Somerset County, NJ growing?
Population estimates put Somerset County at 356,486 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 130,802 households. The median household income in Somerset County is $140,374 a year, 74% above the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Somerset County scores 65 for hair salons (upper middle), #440 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Somerset County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Somerset County
Screening a site or an acquisition in Somerset County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.