Beauty and personal care · County · New Jersey
Hair salons in Ocean County, NJ
Competitor counts, household spending and official business counts for hair salons in Ocean County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #306 of 2,339 scored counties
#1 of 21 scored counties in New Jersey
- Listings
- 360
- 52 chain locations (14%)
- Official establishments
- 227
- +7.6% since 2019
- Household spending a year
- $262.1M
- On personal care products and services · $1,075 a household
- Spending per listing
- $728K
- 69% above the U.S.
- Listings per 10k households
- 14.8
- 37% below the U.S.
- Population, 2025
- 673,746
- +5.6% since 2020
See the hair salons around any address in Ocean County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Ocean County spend about $262.1M a year on personal care products and services, or $1,075 per household, 7% above the U.S. average. That is about $728K of household spending for each salon on map listings, 69% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Ocean County has 360 hair salons on map listings as of September 2026. 52 of them (14%) are chain locations, against 14% across the U.S. That is 14.8 per 10,000 households, 37% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Ocean County was 227 in 2023, up 7.6% from 2019. That is one for every 1,074 households, against one for every 1,535 across the U.S. Another 590 one-person businesses have no payroll, by official counts. Since fiscal 2022, 11 SBA-backed loans worth $1.1M have gone to businesses classed as beauty salons in Ocean County.
Population estimates put the population change in Ocean County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). Ocean County scores 69 (upper middle) on the Groundwork market score for hair salons, ranking #306 of 2,339 scored counties and #1 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Ocean County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ocean County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.8 | 21.2 | 23.4 |
| Spending per listing | $728K | $551K | $430K |
| Households per official establishment | 1,074 | 941 | 1,535 |
| Official establishment growth, 2019–2023 | +7.6% | +0.3% | +6.0% |
| Population growth, 2020–2025 | +5.6% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,075 | $1,166 | $1,005 |
| Median household income | $89,863 | $103,556 | $80,734 |
| Groundwork market score | 69 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 211 → 227+7.6% over the period
- Employees, 2023
- 1,414
- Annual payroll, 2023
- $35.1M
- One-person businesses, 2023
- 590Businesses with no payroll
- Map listings, September 2026
- 36052 chain locations
- Listings at the U.S. rate for this spending
- 609The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $1.1M
SBA-backed loans to businesses classed as beauty salons in Ocean County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ocean County
- Population, 2025 estimate
- 673,746+5.6% since 2020
- Households
- 243,843
- Median age
- 41.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 628 sq. mi.
- People per square mile
- 1,042
- Median household income
- $89,863+26.7% vs. 2015–2019, before inflation
- Average household income
- $118,774
- Median home value
- $398,400
- Jobs located here
- 183,196
- Daytime population
- 568,313Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ocean County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for hair salons, numbered among those based in New Jersey, with Ocean County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 360 | 14.8 | $728K | +5.6% | #306 of 2,339 |
| 2Burlington County, NJ | 68 | 327 | 18.5 | $642K | +4.3% | #352 of 2,339 |
| 3Sussex County, NJ | 67 | 82 | 14.2 | $855K | +2.9% | #380 of 2,339 |
| 4Warren County, NJ | 66 | 70 | 15.4 | $715K | +3.2% | #409 of 2,339 |
| 5Hunterdon County, NJ | 65 | 83 | 16.3 | $826K | +2.3% | #434 of 2,339 |
| 6Somerset County, NJ | 65 | 266 | 20.3 | $666K | +3.5% | #440 of 2,339 |
| 7Middlesex County, NJ | 64 | 545 | 17.7 | $677K | +2.6% | #476 of 2,339 |
| 8Morris County, NJ | 64 | 412 | 21.3 | $627K | +3.2% | #482 of 2,339 |
| 9Salem County, NJ | 63 | 32 | 12.9 | $774K | +2.3% | #516 of 2,339 |
| 10Hudson County, NJ | 63 | 547 | 18.3 | $613K | +1.8% | #525 of 2,339 |
Other business types in Ocean County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons69
- Barbershops58
- Nail salons52
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Ocean County, NJ?
Map listings as of September 2026 show 360 hair salons in Ocean County. 52 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 227 businesses with payroll classed as beauty salons in 2023, up 7.6% from 2019. Official counts list 590 one-person businesses without payroll.
How much do households in Ocean County, NJ spend on personal care products and services?
About $262.1M a year, or $1,075 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 360 hair salons on map listings, it comes to $728K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 243,843 households in Ocean County and national spending patterns by income.
How does Ocean County, NJ compare with the U.S. for hair salons?
Ocean County has 14.8 hair salons per 10,000 households, 37% below the U.S. rate of 23.4. Spending per salon is $728K, 69% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Ocean County would have about 609, against 360 on map listings. There is one business with payroll in the industry for every 1,074 households, against one for every 1,535 across the U.S. The official count rose 7.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Ocean County, NJ growing?
Population estimates put Ocean County at 673,746 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 243,843 households. Median household income in Ocean County is $89,863, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ocean County scores 69 for hair salons (upper middle), #306 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ocean County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Ocean County
Screening a site or an acquisition in Ocean County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.