Fitness and classes · County · Idaho
Gyms and studios in Payette County, ID
Competitor counts, household spending and official business counts for gyms and studios in Payette County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #833 of 2,088 scored counties
#15 of 25 scored counties in Idaho
- Listings
- 16
- 1 chain location (6%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.5M
- On memberships, classes and admissions · $876 a household
- Spending per listing
- $531K
- 20% below the U.S.
- Listings per 10k households
- 16.5
- 11% above the U.S.
- Population, 2025
- 27,824
- +8.8% since 2020
See the gyms and studios around any address in Payette County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $876 per household (11% below the U.S. average), households in Payette County spend about $8.5M a year on memberships, classes and admissions. That works out to $531K per location, 20% below the U.S. figure of $662K.
Payette County has 16 gyms and studios on map listings as of September 2026. One of them (6%) is a chain location, against 20% across the U.S. That comes to 16.5 for every 10,000 households, 11% above the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Payette County, since they leave out counts under 3.
Population estimates show Payette County grew 8.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Payette County is 55 (upper middle), #833 of 2,088 scored counties and #15 of 25 scored counties in Idaho.
How Payette County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payette County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.5 | 16.7 | 14.9 |
| Spending per listing | $531K | $623K | $662K |
| Households per official establishment | n/a | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +28.8% | +8.2% |
| Population growth, 2020–2025 | +8.8% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $876 | $1,038 | $983 |
| Median household income | $67,673 | $77,800 | $80,734 |
| Groundwork market score | 55 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 161 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Payette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payette County
- Population, 2025 estimate
- 27,824+8.8% since 2020
- Households
- 9,692
- Median age
- 40.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 407 sq. mi.
- People per square mile
- 66
- Median household income
- $67,673+33.8% vs. 2015–2019, before inflation
- Average household income
- $82,851
- Median home value
- $341,800
- Jobs located here
- 7,210
- Daytime population
- 22,355Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for gyms and studios, numbered among those based in Idaho, with Payette County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 91 | 5 | 6.0 | $1.6M | +8.6% | #8 of 2,088 |
| 2Bingham County, ID | 84 | 19 | 11.8 | $839K | +6.4% | #38 of 2,088 |
| 3Canyon County, ID | 80 | 90 | 10.5 | $911K | +18.1% | #72 of 2,088 |
| 4Idaho County, ID | 75 | 7 | 10.3 | $789K | +7.7% | #141 of 2,088 |
| 5Minidoka County, ID | 69 | 10 | 12.3 | $704K | +5.7% | #292 of 2,088 |
| 6Shoshone County, ID | 68 | 5 | 8.7 | $791K | +7.1% | #317 of 2,088 |
| 7Gem County, ID | 68 | 11 | 14.4 | $629K | +13.0% | #329 of 2,088 |
| 8Twin Falls County, ID | 62 | 51 | 14.7 | $622K | +7.9% | #541 of 2,088 |
| 9Washington County, ID | 60 | 5 | 11.9 | $626K | +9.7% | #608 of 2,088 |
| 10Nez Perce County, ID | 58 | 24 | 13.9 | $678K | +1.8% | #691 of 2,088 |
| 15Payette County, ID | 55 | 16 | 16.5 | $531K | +8.8% | #833 of 2,088 |
Other business types in Payette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes55
- Gyms57
- Yoga, Pilates and fitness studios
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Payette County, ID?
Map listings as of September 2026 show 16 gyms and studios in Payette County. One of them (6%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Payette County: counts under 3 are left out.
How much do households in Payette County, ID spend on memberships, classes and admissions?
About $8.5M a year, or $876 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 16 gyms and studios on map listings, it comes to $531K per location. It is estimated from the incomes of the 9,692 households in Payette County and national spending patterns by income.
How does Payette County, ID compare with the U.S. for gyms and studios?
Payette County has 16.5 gyms and studios per 10,000 households, 11% above the U.S. rate of 14.9. Spending per location is $531K, 20% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Payette County would have about 13, against 16 on map listings.
How fast is Payette County, ID growing?
Population estimates put Payette County at 27,824 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 9,692 households. The median household income in Payette County is $67,673 a year, 16% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payette County scores 55 for gyms and studios (upper middle), #833 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payette County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Payette County
Screening a site or an acquisition in Payette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.