Fitness and classes · Small-town market · Utah
Gyms and studios in the Brigham City, UT-ID area
How the Brigham City, UT-ID area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #201 of 535 scored small-town markets
#2 of 5 scored small-town markets based in Utah
- Listings
- 39
- 6 chain locations (15%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $22.1M
- On memberships, classes and admissions · $1,028 a household
- Spending per listing
- $566K
- 14% below the U.S.
- Listings per 10k households
- 18.2
- 22% above the U.S.
- Population, 2025
- 70,405
- +12.6% since 2020
See the gyms and studios around any address in the Brigham City area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Brigham City area comes to about $22.1M a year: $1,028 per household, 5% above the U.S. average. That is about $566K of household spending for each location on map listings, 14% below the U.S. figure of $662K.
There are 39 gyms and studios on map listings in the Brigham City area as of September 2026. 6 of them (15%) are chain locations, against 20% across the U.S. That is 18.2 per 10,000 households, 22% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Brigham City area was 15 in 2023. That is one for every 1,432 households, against one for every 1,641 across the U.S.
Population estimates put the population change in the Brigham City area from 2020 to 2025 at +12.6%, faster than the U.S. (+3.1%). The Brigham City area scores 56 (upper middle) on the Groundwork market score for gyms and studios, ranking #201 of 535 scored small-town markets and #2 of 5 scored small-town markets based in Utah.
How the Brigham City area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brigham City area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 17.6 | 14.9 |
| Spending per listing | $566K | $719K | $662K |
| Households per official establishment | 1,432 | 1,199 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +20.4% | +8.2% |
| Population growth, 2020–2025 | +12.6% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,028 | $1,265 | $983 |
| Median household income | $83,616 | $95,166 | $80,734 |
| Groundwork market score | 56 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 176
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 396 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Brigham City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brigham City area
- Population, 2025 estimate
- 70,405+12.6% since 2020
- Households
- 21,478
- Median age
- 33.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.5
- Land area
- 6,980 sq. mi.
- People per square mile
- 9
- Median household income
- $83,616
- Average household income
- $98,901
- Median home value
- $390,400
- Jobs located here
- 23,461
- Daytime population
- 55,535Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brigham City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for gyms and studios, numbered among those based in Utah (a market based in another state is listed without a number), with the Brigham City area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Vernal, UT | 59 | 19 | 15.6 | $611K | +7.3% | #168 of 535 |
| 2Brigham City, UT-ID | 56 | 39 | 18.2 | $566K | +12.6% | #201 of 535 |
| 3Price, UT | 55 | 10 | 12.3 | $618K | +1.0% | #211 of 535 |
| 4Heber, UT | 52 | 89 | 31.1 | $569K | +5.3% | #260 of 535 |
| 5Cedar City, UT | 48 | 38 | 18.9 | $492K | +16.4% | #314 of 535 |
| Evanston, WY-UT | 48 | 21 | 24.3 | $412K | +2.0% | #315 of 535 |
Other business types in the Brigham City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes56
- Gyms80
- Yoga, Pilates and fitness studios
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Brigham City, UT-ID area?
As of September 2026, map listings count 39 gyms and studios in the Brigham City area. 6 of them (15%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Brigham City, UT-ID area spend on memberships, classes and admissions?
About $22.1M a year, or $1,028 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 39 gyms and studios on map listings, it comes to $566K per location. It is estimated from the incomes of the 21,478 households in the Brigham City area and national spending patterns by income.
How does the Brigham City, UT-ID area compare with the U.S. for gyms and studios?
The Brigham City area has 18.2 gyms and studios per 10,000 households, 22% above the U.S. rate of 14.9. Spending per location is $566K, 14% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Brigham City area would have about 33, against 39 on map listings. There is one business with payroll in the industry for every 1,432 households, against one for every 1,641 across the U.S.
How fast is the Brigham City, UT-ID area growing?
Population estimates put the Brigham City area at 70,405 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 21,478 households. The median household income in the Brigham City area is $83,616 a year, 4% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brigham City area scores 56 for gyms and studios (upper middle), #201 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brigham City area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Brigham City area
Screening a site or an acquisition in the Brigham City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.