Fitness and classes · Metro area · Idaho
Gyms and studios in the Pocatello, ID metro area
How the Pocatello, ID metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #298 of 387 scored metro areas
#6 of 6 scored metro areas based in Idaho
- Listings
- 64
- 7 chain locations (11%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $30.3M
- On memberships, classes and admissions · $901 a household
- Spending per listing
- $473K
- 29% below the U.S.
- Listings per 10k households
- 19.1
- 28% above the U.S.
- Population, 2025
- 91,591
- +4.9% since 2020
See the gyms and studios around any address in the Pocatello metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Pocatello metro area has a Groundwork market score of 39 (lower middle): #298 of 387 scored metro areas and #6 of 6 scored metro areas based in Idaho. That puts it in the bottom quarter of metro areas.
Households in the Pocatello metro area spend about $30.3M a year on memberships, classes and admissions, or $901 per household, 8% below the U.S. average. Spread across 64 gyms and studios, that is $473K per location, 29% below the U.S. figure of $662K.
The Pocatello metro area has 64 gyms and studios on map listings as of September 2026. Chain locations make up 11% of them, against 20% across the U.S. That comes to 19.1 for every 10,000 households, 28% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Pocatello metro area was 20 in 2023. That is one for every 1,680 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $861K have gone to businesses classed as fitness centers and recreation instruction in the Pocatello metro area. Population estimates put the population change in the Pocatello metro area from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%).
How the Pocatello metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pocatello metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.1 | 16.7 | 14.9 |
| Spending per listing | $473K | $623K | $662K |
| Households per official establishment | 1,680 | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +28.8% | +8.2% |
| Population growth, 2020–2025 | +4.9% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $901 | $1,038 | $983 |
| Median household income | $66,499 | $77,800 | $80,734 |
| Groundwork market score | 39 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 213
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 647 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $861K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Pocatello metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for gyms and studios, numbered among those based in Idaho (a market based in another state is listed without a number), with the Pocatello metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Twin Falls, ID | 76 | 56 | 13.0 | $706K | +8.1% | #17 of 387 |
| 2Lewiston, ID-WA | 67 | 36 | 13.5 | $723K | +1.5% | #51 of 387 |
| 3Boise City, ID | 63 | 538 | 17.7 | $652K | +12.2% | #83 of 387 |
| Logan, UT-ID | 59 | 83 | 16.8 | $636K | +8.8% | #104 of 387 |
| 4Coeur d’Alene, ID | 57 | 123 | 17.3 | $604K | +11.0% | #123 of 387 |
| 5Idaho Falls, ID | 52 | 105 | 18.9 | $554K | +9.8% | #174 of 387 |
| 6Pocatello, ID | 39 | 64 | 19.1 | $473K | +4.9% | #298 of 387 |
Other business types in the Pocatello metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms54
- Yoga, Pilates and fitness studios54
- Martial arts and dance studios32
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Pocatello, ID metro area?
Map listings as of September 2026 show 64 gyms and studios in the Pocatello metro area. 7 of them (11%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 20 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Pocatello, ID metro area spend on memberships, classes and admissions?
About $30.3M a year, or $901 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 64 gyms and studios on map listings, it comes to $473K per location. It is estimated from the incomes of the 33,590 households in the Pocatello metro area and national spending patterns by income.
How does the Pocatello, ID metro area compare with the U.S. for gyms and studios?
The Pocatello metro area has 19.1 gyms and studios per 10,000 households, 28% above the U.S. rate of 14.9. Spending per location is $473K, 29% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Pocatello metro area would have about 46, against 64 on map listings. There is one business with payroll in the industry for every 1,680 households, against one for every 1,641 across the U.S.
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pocatello metro area scores 39 for gyms and studios (lower middle), #298 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Pocatello metro area
Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.