Fitness and classes · Metro area · Idaho
Gyms and studios in the Twin Falls, ID metro area
Competitor counts, household spending and official business counts for gyms and studios in the Twin Falls, ID metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #17 of 387 scored metro areas
#1 of 6 scored metro areas based in Idaho
- Listings
- 56
- 11 chain locations (20%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $39.6M
- On memberships, classes and admissions · $919 a household
- Spending per listing
- $706K
- 7% above the U.S.
- Listings per 10k households
- 13.0
- 13% below the U.S.
- Population, 2025
- 123,901
- +8.1% since 2020
See the gyms and studios around any address in the Twin Falls metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Twin Falls metro area is 76 (high), #17 of 387 scored metro areas and #1 of 6 scored metro areas based in Idaho. That puts it in the top 10% of metro areas for gyms and studios.
Map listings as of September 2026 show 56 gyms and studios in the Twin Falls metro area. Of those, 11 are chain locations, or 20%, against 20% across the U.S. That is 13.0 per 10,000 households, 13% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Twin Falls metro area comes to about $39.6M a year: $919 per household, 7% below the U.S. average. That is about $706K of household spending for each location on map listings, 7% above the U.S. figure of $662K.
Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in the Twin Falls metro area in 2023. That is one for every 2,869 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as fitness centers and recreation instruction in the Twin Falls metro area. Population estimates put the population change in the Twin Falls metro area from 2020 to 2025 at +8.1%, faster than the U.S. (+3.1%).
How the Twin Falls metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 16.7 | 14.9 |
| Spending per listing | $706K | $623K | $662K |
| Households per official establishment | 2,869 | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +28.8% | +8.2% |
| Population growth, 2020–2025 | +8.1% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $919 | $1,038 | $983 |
| Median household income | $68,810 | $77,800 | $80,734 |
| Groundwork market score | 76 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 142
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5611 chain locations
- Listings at the U.S. rate for this spending
- 60The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Twin Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Twin Falls metro area
- Population, 2025 estimate
- 123,901+8.1% since 2020
- Households
- 43,031
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 2,519 sq. mi.
- People per square mile
- 47
- Median household income
- $68,810+30.0% vs. 2015–2019, before inflation
- Average household income
- $90,318
- Median home value
- $325,500
- Jobs located here
- 51,549
- Daytime population
- 117,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Twin Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for gyms and studios, numbered among those based in Idaho (a market based in another state is listed without a number), with the Twin Falls metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Twin Falls, ID | 76 | 56 | 13.0 | $706K | +8.1% | #17 of 387 |
| 2Lewiston, ID-WA | 67 | 36 | 13.5 | $723K | +1.5% | #51 of 387 |
| 3Boise City, ID | 63 | 538 | 17.7 | $652K | +12.2% | #83 of 387 |
| Logan, UT-ID | 59 | 83 | 16.8 | $636K | +8.8% | #104 of 387 |
| 4Coeur d’Alene, ID | 57 | 123 | 17.3 | $604K | +11.0% | #123 of 387 |
| 5Idaho Falls, ID | 52 | 105 | 18.9 | $554K | +9.8% | #174 of 387 |
| 6Pocatello, ID | 39 | 64 | 19.1 | $473K | +4.9% | #298 of 387 |
Other business types in the Twin Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes76
- Gyms75
- Yoga, Pilates and fitness studios
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Twin Falls, ID metro area?
There are 56 gyms and studios on map listings in the Twin Falls metro area as of September 2026. 11 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Twin Falls, ID metro area spend on memberships, classes and admissions?
About $39.6M a year, or $919 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 56 gyms and studios on map listings, it comes to $706K per location. It is estimated from the incomes of the 43,031 households in the Twin Falls metro area and national spending patterns by income.
How does the Twin Falls, ID metro area compare with the U.S. for gyms and studios?
The Twin Falls metro area has 13.0 gyms and studios per 10,000 households, 13% below the U.S. rate of 14.9. Spending per location is $706K, 7% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Twin Falls metro area would have about 60, against 56 on map listings. There is one business with payroll in the industry for every 2,869 households, against one for every 1,641 across the U.S.
How fast is the Twin Falls, ID metro area growing?
Population estimates put the Twin Falls metro area at 123,901 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 43,031 households. Median household income in the Twin Falls metro area is $68,810, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Twin Falls metro area scores 76 for gyms and studios (high), #17 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Twin Falls metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Twin Falls metro area
Screening a site or an acquisition in the Twin Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.