Fitness and classes · Small-town market · Idaho
Gyms and studios in the Mountain Home, ID area
Competitor counts, household spending and official business counts for gyms and studios in the Mountain Home, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #98 of 535 scored small-town markets
#2 of 7 scored small-town markets based in Idaho
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.3M
- On memberships, classes and admissions · $840 a household
- Spending per listing
- $620K
- 6% below the U.S.
- Listings per 10k households
- 13.6
- 9% below the U.S.
- Population, 2025
- 29,465
- +2.8% since 2020
See the gyms and studios around any address in the Mountain Home area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $840 per household (15% below the U.S. average), households in the Mountain Home area spend about $9.3M a year on memberships, classes and admissions. That is about $620K of household spending for each location on map listings, 6% below the U.S. figure of $662K.
There are 15 gyms and studios on map listings in the Mountain Home area as of September 2026. 2 of them (13%) are chain locations, against 20% across the U.S. That is 13.6 per 10,000 households, 9% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the Mountain Home area, since they leave out counts under 3.
Population estimates put the population change in the Mountain Home area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). The Mountain Home area scores 65 (upper middle) on the Groundwork market score for gyms and studios, ranking #98 of 535 scored small-town markets and #2 of 7 scored small-town markets based in Idaho. That puts it in the top quarter of small-town markets.
How the Mountain Home area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mountain Home area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 16.7 | 14.9 |
| Spending per listing | $620K | $623K | $662K |
| Households per official establishment | n/a | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +28.8% | +8.2% |
| Population growth, 2020–2025 | +2.8% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $840 | $1,038 | $983 |
| Median household income | $65,359 | $77,800 | $80,734 |
| Groundwork market score | 65 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Mountain Home area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mountain Home area
- Population, 2025 estimate
- 29,465+2.8% since 2020
- Households
- 11,067
- Median age
- 35.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 3,075 sq. mi.
- People per square mile
- 10
- Median household income
- $65,359+39.5% vs. 2015–2019, before inflation
- Average household income
- $82,615
- Median home value
- $316,500
- Jobs located here
- 6,488
- Daytime population
- 25,305Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mountain Home area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for gyms and studios, numbered among those based in Idaho (a market based in another state is listed without a number), with the Mountain Home area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 87 | 19 | 11.8 | $839K | +6.4% | #5 of 535 |
| 2Mountain Home, ID | 65 | 15 | 13.6 | $620K | +2.8% | #98 of 535 |
| 3Moscow, ID | 62 | 19 | 11.7 | $755K | +5.6% | #127 of 535 |
| 4Hailey, ID | 62 | 22 | 17.4 | $675K | +6.1% | #131 of 535 |
| 5Burley, ID | 58 | 23 | 13.9 | $636K | +6.2% | #175 of 535 |
| Brigham City, UT-ID | 56 | 39 | 18.2 | $566K | +12.6% | #201 of 535 |
| Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 6Sandpoint, ID | 54 | 35 | 17.3 | $558K | +14.8% | #230 of 535 |
| 7Rexburg, ID | 44 | 31 | 17.2 | $497K | +4.5% | #353 of 535 |
| Jackson, WY-ID | 41 | 58 | 40.0 | $419K | +4.2% | #376 of 535 |
Other business types in the Mountain Home area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes65
- Gyms57
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Mountain Home, ID area?
As of September 2026, map listings count 15 gyms and studios in the Mountain Home area. 2 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Mountain Home area: counts under 3 are left out.
How much do households in the Mountain Home, ID area spend on memberships, classes and admissions?
About $9.3M a year, or $840 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 15 gyms and studios on map listings, it comes to $620K per location. It is estimated from the incomes of the 11,067 households in the Mountain Home area and national spending patterns by income.
How does the Mountain Home, ID area compare with the U.S. for gyms and studios?
The Mountain Home area has 13.6 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $620K, 6% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Mountain Home area would have about 14, against 15 on map listings.
How fast is the Mountain Home, ID area growing?
Population estimates put the Mountain Home area at 29,465 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 11,067 households. The median household income in the Mountain Home area is $65,359 a year, 19% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mountain Home area scores 65 for gyms and studios (upper middle), #98 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mountain Home area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Mountain Home area
Screening a site or an acquisition in the Mountain Home area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.