Fitness and classes · Small-town market · Idaho
Gyms and studios in the Hailey, ID area
Competitor counts, household spending and official business counts for gyms and studios in the Hailey, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #131 of 535 scored small-town markets
#4 of 7 scored small-town markets based in Idaho
- Listings
- 22
- 0 chain locations (0%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $14.9M
- On memberships, classes and admissions · $1,177 a household
- Spending per listing
- $675K
- 2% above the U.S.
- Listings per 10k households
- 17.4
- 17% above the U.S.
- Population, 2025
- 32,436
- +6.1% since 2020
See the gyms and studios around any address in the Hailey area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 22 gyms and studios in the Hailey area. None of them are chain locations, against 20% across the U.S. Per 10,000 households, that is 17.4, 17% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Hailey area comes to about $14.9M a year: $1,177 per household, 20% above the U.S. average. That is about $675K of household spending for each location on map listings, 2% above the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Hailey area was 10 in 2023. That is one for every 1,263 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of the Hailey area grew 6.1%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Hailey area is 62 (upper middle), #131 of 535 scored small-town markets and #4 of 7 scored small-town markets based in Idaho. That puts it in the top quarter of small-town markets.
How the Hailey area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hailey area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.4 | 16.7 | 14.9 |
| Spending per listing | $675K | $623K | $662K |
| Households per official establishment | 1,263 | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +28.8% | +8.2% |
| Population growth, 2020–2025 | +6.1% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,177 | $1,038 | $983 |
| Median household income | $88,522 | $77,800 | $80,734 |
| Groundwork market score | 62 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 395
- Annual payroll, 2023
- $9.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 220 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hailey area
- Population, 2025 estimate
- 32,436+6.1% since 2020
- Households
- 12,631
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 4,913 sq. mi.
- People per square mile
- 6
- Median household income
- $88,522
- Average household income
- $125,863
- Median home value
- $607,600
- Jobs located here
- 16,655
- Daytime population
- 34,021Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hailey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for gyms and studios, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 87 | 19 | 11.8 | $839K | +6.4% | #5 of 535 |
| 2Mountain Home, ID | 65 | 15 | 13.6 | $620K | +2.8% | #98 of 535 |
| 3Moscow, ID | 62 | 19 | 11.7 | $755K | +5.6% | #127 of 535 |
| 4Hailey, ID | 62 | 22 | 17.4 | $675K | +6.1% | #131 of 535 |
| 5Burley, ID | 58 | 23 | 13.9 | $636K | +6.2% | #175 of 535 |
| Brigham City, UT-ID | 56 | 39 | 18.2 | $566K | +12.6% | #201 of 535 |
| Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 6Sandpoint, ID | 54 | 35 | 17.3 | $558K | +14.8% | #230 of 535 |
| 7Rexburg, ID | 44 | 31 | 17.2 | $497K | +4.5% | #353 of 535 |
| Jackson, WY-ID | 41 | 58 | 40.0 | $419K | +4.2% | #376 of 535 |
Other business types in the Hailey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms66
- Yoga, Pilates and fitness studios51
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Hailey, ID area?
The Hailey area has 22 gyms and studios on map listings as of September 2026. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Hailey, ID area spend on memberships, classes and admissions?
About $14.9M a year, or $1,177 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 22 gyms and studios on map listings, it comes to $675K per location. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.
How does the Hailey, ID area compare with the U.S. for gyms and studios?
The Hailey area has 17.4 gyms and studios per 10,000 households, 17% above the U.S. rate of 14.9. Spending per location is $675K, 2% above the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 1,263 households, against one for every 1,641 across the U.S.
How fast is the Hailey, ID area growing?
Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 62 for gyms and studios (upper middle), #131 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hailey area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Hailey area
Screening a site or an acquisition in the Hailey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.