Fitness and classes · County · Idaho
Gyms and studios in Kootenai County, ID
How Kootenai County, ID compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #745 of 2,088 scored counties
#11 of 25 scored counties in Idaho
- Listings
- 123
- 32 chain locations (26%)
- Official establishments
- 48
- +29.7% since 2019
- Household spending a year
- $74.3M
- On memberships, classes and admissions · $1,045 a household
- Spending per listing
- $604K
- 9% below the U.S.
- Listings per 10k households
- 17.3
- 16% above the U.S.
- Population, 2025
- 191,864
- +11.0% since 2020
See the gyms and studios around any address in Kootenai County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Kootenai County comes to about $74.3M a year: $1,045 per household, 6% above the U.S. average. Spread across 123 gyms and studios, that is $604K per location, 9% below the U.S. figure of $662K.
There are 123 gyms and studios on map listings in Kootenai County as of September 2026. Of those, 32 are chain locations, or 26%, against 20% across the U.S. That is 17.3 per 10,000 households, 16% above the U.S. rate of 14.9.
Official counts show 48 businesses with payroll classed as fitness centers and recreation instruction in Kootenai County in 2023, up 29.7% from 2019. That is one for every 1,483 households, against one for every 1,641 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $6.1M have gone to businesses classed as fitness centers and recreation instruction in Kootenai County.
Between 2020 and 2025, the population of Kootenai County grew 11.0%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Kootenai County is 57 (upper middle), #745 of 2,088 scored counties and #11 of 25 scored counties in Idaho.
How Kootenai County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kootenai County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 16.7 | 14.9 |
| Spending per listing | $604K | $623K | $662K |
| Households per official establishment | 1,483 | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | +29.7% | +28.8% | +8.2% |
| Population growth, 2020–2025 | +11.0% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,045 | $1,038 | $983 |
| Median household income | $81,861 | $77,800 | $80,734 |
| Groundwork market score | 57 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 48+29.7% over the period
- Employees, 2023
- 463
- Annual payroll, 2023
- $8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12332 chain locations
- Listings at the U.S. rate for this spending
- 112The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $6.1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Kootenai County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kootenai County
- Population, 2025 estimate
- 191,864+11.0% since 2020
- Households
- 71,172
- Median age
- 42.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.2
- Land area
- 1,238 sq. mi.
- People per square mile
- 147
- Median household income
- $81,861+43.0% vs. 2015–2019, before inflation
- Average household income
- $103,508
- Median home value
- $518,700
- Jobs located here
- 71,721
- Daytime population
- 176,785Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kootenai County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for gyms and studios, numbered among those based in Idaho, with Kootenai County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 91 | 5 | 6.0 | $1.6M | +8.6% | #8 of 2,088 |
| 2Bingham County, ID | 84 | 19 | 11.8 | $839K | +6.4% | #38 of 2,088 |
| 3Canyon County, ID | 80 | 90 | 10.5 | $911K | +18.1% | #72 of 2,088 |
| 4Idaho County, ID | 75 | 7 | 10.3 | $789K | +7.7% | #141 of 2,088 |
| 5Minidoka County, ID | 69 | 10 | 12.3 | $704K | +5.7% | #292 of 2,088 |
| 6Shoshone County, ID | 68 | 5 | 8.7 | $791K | +7.1% | #317 of 2,088 |
| 7Gem County, ID | 68 | 11 | 14.4 | $629K | +13.0% | #329 of 2,088 |
| 8Twin Falls County, ID | 62 | 51 | 14.7 | $622K | +7.9% | #541 of 2,088 |
| 9Washington County, ID | 60 | 5 | 11.9 | $626K | +9.7% | #608 of 2,088 |
| 10Nez Perce County, ID | 58 | 24 | 13.9 | $678K | +1.8% | #691 of 2,088 |
| 11Kootenai County, ID | 57 | 123 | 17.3 | $604K | +11.0% | #745 of 2,088 |
Other business types in Kootenai County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms58
- Yoga, Pilates and fitness studios48
- Martial arts and dance studios74
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Kootenai County, ID?
As of September 2026, map listings count 123 gyms and studios in Kootenai County. 32 of them (26%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 48 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 29.7% from 2019.
How much do households in Kootenai County, ID spend on memberships, classes and admissions?
About $74.3M a year, or $1,045 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 123 gyms and studios on map listings, it comes to $604K per location. It is estimated from the incomes of the 71,172 households in Kootenai County and national spending patterns by income.
How does Kootenai County, ID compare with the U.S. for gyms and studios?
Kootenai County has 17.3 gyms and studios per 10,000 households, 16% above the U.S. rate of 14.9. Spending per location is $604K, 9% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Kootenai County would have about 112, against 123 on map listings. There is one business with payroll in the industry for every 1,483 households, against one for every 1,641 across the U.S. The official count rose 29.7% from 2019 to 2023, against +8.2% for the U.S.
How fast is Kootenai County, ID growing?
Population estimates put Kootenai County at 191,864 people in 2025, up 11.0% since 2020, faster than the U.S. (+3.1%). It has 71,172 households. The median household income in Kootenai County is $81,861 a year, in line with the U.S. median of $80,734. That rose 43.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kootenai County scores 57 for gyms and studios (upper middle), #745 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kootenai County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Kootenai County
Screening a site or an acquisition in Kootenai County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.