Fitness and classes · County · Idaho
Gyms and studios in Latah County, ID
The gyms and studios in Latah County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #767 of 2,088 scored counties
#12 of 25 scored counties in Idaho
- Listings
- 19
- 5 chain locations (26%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $14.3M
- On memberships, classes and admissions · $882 a household
- Spending per listing
- $755K
- 14% above the U.S.
- Listings per 10k households
- 11.7
- 21% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the gyms and studios around any address in Latah County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Latah County comes to about $14.3M a year: $882 per household, 10% below the U.S. average. That is about $755K of household spending for each location on map listings, 14% above the U.S. figure of $662K.
Latah County has 19 gyms and studios on map listings as of September 2026. 5 of them (26%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 11.7, 21% below the U.S. rate of 14.9.
Official counts show 17 businesses with payroll classed as fitness centers and recreation instruction in Latah County in 2023. That is one for every 957 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $344K has gone to businesses classed as fitness centers and recreation instruction in Latah County.
Population estimates put the population change in Latah County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). Latah County scores 56 (upper middle) on the Groundwork market score for gyms and studios, ranking #767 of 2,088 scored counties and #12 of 25 scored counties in Idaho.
How Latah County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Latah County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 16.7 | 14.9 |
| Spending per listing | $755K | $623K | $662K |
| Households per official establishment | 957 | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +28.8% | +8.2% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $882 | $1,038 | $983 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 56 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 17
- Employees, 2023
- 229
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 195 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $344K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Latah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Latah County
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Latah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for gyms and studios, numbered among those based in Idaho, with Latah County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 91 | 5 | 6.0 | $1.6M | +8.6% | #8 of 2,088 |
| 2Bingham County, ID | 84 | 19 | 11.8 | $839K | +6.4% | #38 of 2,088 |
| 3Canyon County, ID | 80 | 90 | 10.5 | $911K | +18.1% | #72 of 2,088 |
| 4Idaho County, ID | 75 | 7 | 10.3 | $789K | +7.7% | #141 of 2,088 |
| 5Minidoka County, ID | 69 | 10 | 12.3 | $704K | +5.7% | #292 of 2,088 |
| 6Shoshone County, ID | 68 | 5 | 8.7 | $791K | +7.1% | #317 of 2,088 |
| 7Gem County, ID | 68 | 11 | 14.4 | $629K | +13.0% | #329 of 2,088 |
| 8Twin Falls County, ID | 62 | 51 | 14.7 | $622K | +7.9% | #541 of 2,088 |
| 9Washington County, ID | 60 | 5 | 11.9 | $626K | +9.7% | #608 of 2,088 |
| 10Nez Perce County, ID | 58 | 24 | 13.9 | $678K | +1.8% | #691 of 2,088 |
| 12Latah County, ID | 56 | 19 | 11.7 | $755K | +5.6% | #767 of 2,088 |
Other business types in Latah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes56
- Gyms67
- Yoga, Pilates and fitness studios
- Martial arts and dance studios34
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Latah County, ID?
Map listings as of September 2026 show 19 gyms and studios in Latah County. 5 of them (26%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 17 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Latah County, ID spend on memberships, classes and admissions?
About $14.3M a year, or $882 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 19 gyms and studios on map listings, it comes to $755K per location. It is estimated from the incomes of the 16,270 households in Latah County and national spending patterns by income.
How does Latah County, ID compare with the U.S. for gyms and studios?
Latah County has 11.7 gyms and studios per 10,000 households, 21% below the U.S. rate of 14.9. Spending per location is $755K, 14% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Latah County would have about 22, against 19 on map listings. There is one business with payroll in the industry for every 957 households, against one for every 1,641 across the U.S.
How fast is Latah County, ID growing?
Population estimates put Latah County at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in Latah County is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Latah County scores 56 for gyms and studios (upper middle), #767 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Latah County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Latah County
Screening a site or an acquisition in Latah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.