Groundwork

Fitness and classes · County · Idaho

Gyms and studios in Jefferson County, ID

The gyms and studios in Jefferson County, ID, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #1,193 of 2,088 scored counties
#20 of 25 scored counties in Idaho

Listings
24
3 chain locations (13%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$10.8M
On memberships, classes and admissions · $1,055 a household
Spending per listing
$448K
32% below the U.S.
Listings per 10k households
23.5
58% above the U.S.
Population, 2025
35,297
+13.6% since 2020

See the gyms and studios around any address in Jefferson County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Jefferson County comes to about $10.8M a year: $1,055 per household, 7% above the U.S. average. That works out to $448K per location, 32% below the U.S. figure of $662K.

There are 24 gyms and studios on map listings in Jefferson County as of September 2026. 3 of them (13%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 23.5, 58% above the U.S. rate of 14.9.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Jefferson County was 6 in 2023. That is one for every 1,700 households, against one for every 1,641 across the U.S.

Population estimates show Jefferson County grew 13.6% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, Jefferson County has a Groundwork market score of 48 (lower middle): #1,193 of 2,088 scored counties and #20 of 25 scored counties in Idaho.

How Jefferson County compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Jefferson County, ID compared with Idaho and the U.S.
MeasureJefferson CountyIdahoU.S.
Listings per 10k households23.516.714.9
Spending per listing$448K$623K$662K
Households per official establishment1,7001,6091,641
Official establishment growth, 2019–2023n/a+28.8%+8.2%
Population growth, 2020–2025+13.6%+9.8%+3.1%
Spending per household on memberships, classes and admissions$1,055$1,038$983
Median household income$86,679$77,800$80,734
Groundwork market score4857

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 6
Employees, 2023
30
Annual payroll, 2023
$232K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
243 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Jefferson County

Population, 2025 estimate
35,297+13.6% since 2020
Households
10,199
Median age
32.9
Homes lived in by their owners
83%
Vehicles per household
2.6
Land area
1,094 sq. mi.
People per square mile
30
Median household income
$86,679+37.5% vs. 2015–2019, before inflation
Average household income
$99,354
Median home value
$408,400
Jobs located here
8,448
Daytime population
27,194Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jefferson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Idaho

Every Idaho market ranked →

The highest-scoring counties in Idaho for gyms and studios, numbered among those based in Idaho, with Jefferson County marked.

Top counties in Idaho

Counties in Idaho ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jerome County, ID9156.0$1.6M+8.6%#8 of 2,088
2Bingham County, ID841911.8$839K+6.4%#38 of 2,088
3Canyon County, ID809010.5$911K+18.1%#72 of 2,088
4Idaho County, ID75710.3$789K+7.7%#141 of 2,088
5Minidoka County, ID691012.3$704K+5.7%#292 of 2,088
6Shoshone County, ID6858.7$791K+7.1%#317 of 2,088
7Gem County, ID681114.4$629K+13.0%#329 of 2,088
8Twin Falls County, ID625114.7$622K+7.9%#541 of 2,088
9Washington County, ID60511.9$626K+9.7%#608 of 2,088
10Nez Perce County, ID582413.9$678K+1.8%#691 of 2,088
20Jefferson County, ID482423.5$448K+13.6%#1,193 of 2,088

Other business types in Jefferson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Jefferson County, ID?

As of September 2026, map listings count 24 gyms and studios in Jefferson County. 3 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Jefferson County, ID spend on memberships, classes and admissions?

About $10.8M a year, or $1,055 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 24 gyms and studios on map listings, it comes to $448K per location. It is estimated from the incomes of the 10,199 households in Jefferson County and national spending patterns by income.

How does Jefferson County, ID compare with the U.S. for gyms and studios?

Jefferson County has 23.5 gyms and studios per 10,000 households, 58% above the U.S. rate of 14.9. Spending per location is $448K, 32% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Jefferson County would have about 16, against 24 on map listings. There is one business with payroll in the industry for every 1,700 households, against one for every 1,641 across the U.S.

How fast is Jefferson County, ID growing?

Population estimates put Jefferson County at 35,297 people in 2025, up 13.6% since 2020, faster than the U.S. (+3.1%). It has 10,199 households. The median household income in Jefferson County is $86,679 a year, 7% above the U.S. median of $80,734. That rose 37.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 48 for gyms and studios (lower middle), #1,193 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jefferson County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Jefferson County

Screening a site or an acquisition in Jefferson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.