Fitness and classes · County · Idaho
Gyms and studios in Twin Falls County, ID
The gyms and studios in Twin Falls County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #541 of 2,088 scored counties
#8 of 25 scored counties in Idaho
- Listings
- 51
- 10 chain locations (20%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $31.7M
- On memberships, classes and admissions · $913 a household
- Spending per listing
- $622K
- 6% below the U.S.
- Listings per 10k households
- 14.7
- In line with the U.S.
- Population, 2025
- 97,539
- +7.9% since 2020
See the gyms and studios around any address in Twin Falls County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 51 gyms and studios in Twin Falls County. 10 of them (20%) are chain locations, against 20% across the U.S. That is 14.7 per 10,000 households, in line with the U.S. rate of 14.9.
Households in Twin Falls County spend about $31.7M a year on memberships, classes and admissions, or $913 per household, 7% below the U.S. average. That works out to $622K per location, 6% below the U.S. figure of $662K.
In 2023, official counts showed 15 businesses with payroll in Twin Falls County classed as fitness centers and recreation instruction. That is one for every 2,317 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as fitness centers and recreation instruction in Twin Falls County.
Population estimates show Twin Falls County grew 7.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Twin Falls County is 62 (upper middle), #541 of 2,088 scored counties and #8 of 25 scored counties in Idaho.
How Twin Falls County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.7 | 16.7 | 14.9 |
| Spending per listing | $622K | $623K | $662K |
| Households per official establishment | 2,317 | 1,609 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +28.8% | +8.2% |
| Population growth, 2020–2025 | +7.9% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $913 | $1,038 | $983 |
| Median household income | $67,409 | $77,800 | $80,734 |
| Groundwork market score | 62 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 15
- Employees, 2023
- 142
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5110 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Twin Falls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Twin Falls County
- Population, 2025 estimate
- 97,539+7.9% since 2020
- Households
- 34,754
- Median age
- 36.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 1,922 sq. mi.
- People per square mile
- 49
- Median household income
- $67,409+27.4% vs. 2015–2019, before inflation
- Average household income
- $90,415
- Median home value
- $337,900
- Jobs located here
- 40,755
- Daytime population
- 93,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Twin Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for gyms and studios, numbered among those based in Idaho, with Twin Falls County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 91 | 5 | 6.0 | $1.6M | +8.6% | #8 of 2,088 |
| 2Bingham County, ID | 84 | 19 | 11.8 | $839K | +6.4% | #38 of 2,088 |
| 3Canyon County, ID | 80 | 90 | 10.5 | $911K | +18.1% | #72 of 2,088 |
| 4Idaho County, ID | 75 | 7 | 10.3 | $789K | +7.7% | #141 of 2,088 |
| 5Minidoka County, ID | 69 | 10 | 12.3 | $704K | +5.7% | #292 of 2,088 |
| 6Shoshone County, ID | 68 | 5 | 8.7 | $791K | +7.1% | #317 of 2,088 |
| 7Gem County, ID | 68 | 11 | 14.4 | $629K | +13.0% | #329 of 2,088 |
| 8Twin Falls County, ID | 62 | 51 | 14.7 | $622K | +7.9% | #541 of 2,088 |
| 9Washington County, ID | 60 | 5 | 11.9 | $626K | +9.7% | #608 of 2,088 |
| 10Nez Perce County, ID | 58 | 24 | 13.9 | $678K | +1.8% | #691 of 2,088 |
Other business types in Twin Falls County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms65
- Yoga, Pilates and fitness studios
- Martial arts and dance studios60
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Twin Falls County, ID?
There are 51 gyms and studios on map listings in Twin Falls County as of September 2026. 10 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Twin Falls County, ID spend on memberships, classes and admissions?
About $31.7M a year, or $913 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 51 gyms and studios on map listings, it comes to $622K per location. It is estimated from the incomes of the 34,754 households in Twin Falls County and national spending patterns by income.
How does Twin Falls County, ID compare with the U.S. for gyms and studios?
Twin Falls County has 14.7 gyms and studios per 10,000 households, in line with the U.S. rate of 14.9. Spending per location is $622K, 6% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Twin Falls County would have about 48, against 51 on map listings. There is one business with payroll in the industry for every 2,317 households, against one for every 1,641 across the U.S.
How fast is Twin Falls County, ID growing?
Population estimates put Twin Falls County at 97,539 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 34,754 households. Median household income in Twin Falls County is $67,409, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Twin Falls County scores 62 for gyms and studios (upper middle), #541 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Twin Falls County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Twin Falls County
Screening a site or an acquisition in Twin Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.