Groundwork

Fitness and classes · County · Indiana

Yoga, Pilates and fitness studios in Shelby County, IN

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Shelby County, IN, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$15.3M
On memberships, classes and admissions · $827 a household
Spending per listing
$7.6M
Too few listings to compare
Listings per 10k households
1.1
Too few listings to compare
Population, 2025
45,882
+1.8% since 2020

See the yoga, Pilates and fitness studios around any address in Shelby County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Shelby County spend about $15.3M a year on memberships, classes and admissions, or $827 per household, 16% below the U.S. average. That is about $7.6M of household spending for each studio on map listings. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Shelby County has 2 yoga, Pilates and fitness studios on map listings as of September 2026. That is 1.1 per 10,000 households.

Official counts don’t publish a figure for fitness and recreational sports centers in Shelby County, since they leave out counts under 3.

Between 2020 and 2025, the population of Shelby County grew 1.8%, slower than the U.S. (+3.1%). With 2 yoga, Pilates and fitness studios on map listings, Shelby County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Shelby County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Shelby County, IN compared with Indiana and the U.S.
MeasureShelby CountyIndianaU.S.
Listings per 10k households1.11.42.4
Spending per listing$7.6M$6.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)n/a3,6753,109
Official establishment growth, 2019–2023n/a+7.3%+5.8%
Population growth, 2020–2025+1.8%+2.7%+3.1%
Spending per household on memberships, classes and admissions$827$864$983
Median household income$72,190$71,957$80,734
Groundwork market scoreNot scored70

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Shelby County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Shelby County

Population, 2025 estimate
45,882+1.8% since 2020
Households
18,450
Median age
42.1
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
411 sq. mi.
People per square mile
110
Median household income
$72,190+19.5% vs. 2015–2019, before inflation
Average household income
$90,122
Median home value
$212,400
Jobs located here
17,693
Daytime population
39,836Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Shelby County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for yoga, Pilates and fitness studios, numbered among those based in Indiana, with Shelby County marked.

Top counties in Indiana

Counties in Indiana ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Johnson County, IN81101.6$6.6M+7.4%#17 of 777
2Boone County, IN6882.8$5M+13.5%#118 of 777
3Elkhart County, IN6681.1$7.3M+0.9%#131 of 777
4Hendricks County, IN66152.2$5.1M+10.2%#136 of 777
5Lake County, IN63261.3$6.5M+1.1%#168 of 777
6St. Joseph County, IN62141.3$6.3M+0.1%#180 of 777
7Tippecanoe County, IN62101.3$5.9M+2.2%#181 of 777
8Allen County, IN62251.6$5.3M+4.2%#185 of 777
9Bartholomew County, IN6051.5$6.4M+4.3%#202 of 777
10Porter County, IN56172.5$4.1M+1.6%#268 of 777
Shelby County, INNot scored21.1$7.6M+1.8%

Other business types in Shelby County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Shelby County, IN?

Map listings as of September 2026 show 2 yoga, Pilates and fitness studios in Shelby County. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in Shelby County: counts under 3 are left out.

How much do households in Shelby County, IN spend on memberships, classes and admissions?

About $15.3M a year, or $827 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 2 yoga, Pilates and fitness studios on map listings, it comes to $7.6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 18,450 households in Shelby County and national spending patterns by income.

How does Shelby County, IN compare with the U.S. for yoga, Pilates and fitness studios?

Shelby County has 2 yoga, Pilates and fitness studios on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Shelby County would have about 4, against 2 on map listings.

How fast is Shelby County, IN growing?

Population estimates put Shelby County at 45,882 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 18,450 households. The median household income in Shelby County is $72,190 a year, 11% below the U.S. median of $80,734. That rose 19.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shelby County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Shelby County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Shelby County

Screening a site or an acquisition in Shelby County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.