Groundwork

Fitness and classes · Metro area · Indiana

Yoga, Pilates and fitness studios in the Terre Haute, IN metro area

How the Terre Haute, IN metro area compares with other metro areas and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #87 of 347 scored metro areas
#6 of 10 scored metro areas based in Indiana

Listings
7
0 chain locations (0%)
Official establishments
16
All fitness and recreational sports centers
Household spending a year
$46.5M
On memberships, classes and admissions · $690 a household
Spending per listing
$6.6M
64% above the U.S.
Listings per 10k households
1.0
58% below the U.S.
Population, 2025
169,241
+0.3% since 2020

See the yoga, Pilates and fitness studios around any address in the Terre Haute metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 7 yoga, Pilates and fitness studios in the Terre Haute metro area. None of them are chain locations, against 18% across the U.S. That comes to 1.0 for every 10,000 households, 58% below the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in the Terre Haute metro area comes to about $46.5M a year: $690 per household, 30% below the U.S. average. Spread across 7 yoga, Pilates and fitness studios, that is $6.6M per studio, 64% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Terre Haute metro area was 16 in 2023. That is one for every 4,211 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

Population estimates show the Terre Haute metro area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). For yoga, Pilates and fitness studios, the Terre Haute metro area has a Groundwork market score of 59 (upper middle): #87 of 347 scored metro areas and #6 of 10 scored metro areas based in Indiana.

How the Terre Haute metro area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Terre Haute, IN metro area compared with Indiana and the U.S.
MeasureTerre Haute metro areaIndianaU.S.
Listings per 10k households1.01.42.4
Spending per listing$6.6M$6.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)4,2113,6753,109
Official establishment growth, 2019–2023n/a+7.3%+5.8%
Population growth, 2020–2025+0.3%+2.7%+3.1%
Spending per household on memberships, classes and admissions$690$864$983
Median household income$56,594$71,957$80,734
Groundwork market score5970

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16All fitness and recreational sports centers
Employees, 2023
211
Annual payroll, 2023
$2.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Terre Haute metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Terre Haute metro area

Population, 2025 estimate
169,241+0.3% since 2020
Households
67,374
Median age
39.2
Homes lived in by their owners
68%
Vehicles per household
1.8
Land area
1,465 sq. mi.
People per square mile
115
Median household income
$56,594
Average household income
$78,125
Median home value
$143,500
Jobs located here
62,390
Daytime population
165,337Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Terre Haute metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for yoga, Pilates and fitness studios, numbered among those based in Indiana (a market based in another state is listed without a number), with the Terre Haute metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Elkhart-Goshen, IN6681.1$7.3M+0.9%#48 of 347
2South Bend-Mishawaka, IN-MI65151.2$7.1M+0.1%#52 of 347
3Lafayette-West Lafayette, IN65111.2$6.4M+2.1%#53 of 347
4Fort Wayne, IN63261.4$5.9M+3.9%#62 of 347
5Indianapolis-Carmel-Greenwood, IN611722.0$4.9M+5.4%#75 of 347
6Terre Haute, IN5971.0$6.6M+0.3%#87 of 347
7Columbus, IN5951.5$6.4M+4.3%#88 of 347
Cincinnati, OH-KY-IN591772.0$5M+2.7%#93 of 347
8Evansville, IN55171.5$5.5M+1.6%#121 of 347
9Kokomo, IN5351.4$5.2M+0.4%#134 of 347

Other business types in the Terre Haute metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Terre Haute, IN metro area?

The Terre Haute metro area has 7 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 16 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Terre Haute, IN metro area spend on memberships, classes and admissions?

About $46.5M a year, or $690 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 7 yoga, Pilates and fitness studios on map listings, it comes to $6.6M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 67,374 households in the Terre Haute metro area and national spending patterns by income.

How does the Terre Haute, IN metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Terre Haute metro area has 1.0 yoga, Pilates and fitness studios per 10,000 households, 58% below the U.S. rate of 2.4. Spending per studio is $6.6M, 64% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Terre Haute metro area would have about 12, against 7 on map listings. There is one business with payroll in the industry for every 4,211 households, against one for every 3,109 across the U.S.

How fast is the Terre Haute, IN metro area growing?

Population estimates put the Terre Haute metro area at 169,241 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 67,374 households. Median household income in the Terre Haute metro area is $56,594, 30% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Terre Haute metro area scores 59 for yoga, Pilates and fitness studios (upper middle), #87 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Terre Haute metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Terre Haute metro area

Screening a site or an acquisition in the Terre Haute metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.