Groundwork

Fitness and classes · Metro area · Illinois

Yoga, Pilates and fitness studios in the Chicago-Naperville-Elgin, IL-IN metro area

How the Chicago-Naperville-Elgin, IL-IN metro area compares with other metro areas and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #201 of 347 scored metro areas
#6 of 7 scored metro areas based in Illinois

Listings
980
229 chain locations (23%)
Official establishments
1,285
All fitness and recreational sports centers · +3.6% since 2019
Household spending a year
$4.2B
On memberships, classes and admissions · $1,146 a household
Spending per listing
$4.3M
5% above the U.S.
Listings per 10k households
2.7
13% above the U.S.
Population, 2025
9,434,123
0.0% since 2020

See the yoga, Pilates and fitness studios around any address in the Chicago-Naperville-Elgin metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,146 per household (17% above the U.S. average), households in the Chicago-Naperville-Elgin metro area spend about $4.2B a year on memberships, classes and admissions. Spread across 980 yoga, Pilates and fitness studios, that is $4.3M per studio, 5% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There are 980 yoga, Pilates and fitness studios on map listings in the Chicago-Naperville-Elgin metro area as of September 2026. Chain locations make up 23% of them, against 18% across the U.S. Per 10,000 households, that is 2.7, 13% above the U.S. rate of 2.4.

Official counts show 1,285 businesses with payroll classed as fitness and recreational sports centers in the Chicago-Naperville-Elgin metro area in 2023, up 3.6% from 2019. That is one for every 2,836 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 173 SBA-backed loans worth $85.7M have gone to businesses classed as fitness and recreational sports centers in the Chicago-Naperville-Elgin metro area.

Population estimates put the population change in the Chicago-Naperville-Elgin metro area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The Chicago-Naperville-Elgin metro area scores 46 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #201 of 347 scored metro areas and #6 of 7 scored metro areas based in Illinois.

How the Chicago-Naperville-Elgin metro area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Chicago-Naperville-Elgin, IL-IN metro area compared with Illinois and the U.S.
MeasureChicago-Naperville-Elgin metro areaIllinoisU.S.
Listings per 10k households2.72.32.4
Spending per listing$4.3M$4.6M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,8363,1073,109
Official establishment growth, 2019–2023+3.6%+2.9%+5.8%
Population growth, 2020–20250.0%−0.6%+3.1%
Spending per household on memberships, classes and admissions$1,146$1,054$983
Median household income$90,887$83,390$80,734
Groundwork market score4647

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,285All fitness and recreational sports centers · +3.6% over the period
Employees, 2023
26,525
Annual payroll, 2023
$566.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
980229 chain locations
Listings at the U.S. rate for this spending
1,028The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
173
Amount
$85.7M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Chicago-Naperville-Elgin metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Chicago-Naperville-Elgin metro area

Population, 2025 estimate
9,434,1230.0% since 2020
Households
3,643,783
Median age
39.6
Homes lived in by their owners
66%
Vehicles per household
1.6
Land area
6,923 sq. mi.
People per square mile
1,354
Median household income
$90,887
Average household income
$125,950
Median home value
$323,000
Jobs located here
4,599,202
Daytime population
9,509,530Residents who don’t work, plus everyone whose job is here

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Yoga, Pilates and fitness studios across Illinois

Every Illinois market ranked →

The highest-scoring metro areas in Illinois for yoga, Pilates and fitness studios, numbered among those based in Illinois (a market based in another state is listed without a number), with the Chicago-Naperville-Elgin metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Peoria, IL64161.0$8.6M−1.3%#55 of 347
2Champaign-Urbana, IL61151.5$5.6M+1.5%#72 of 347
3Kankakee, IL5861.5$6M−1.7%#96 of 347
4Springfield, IL52141.6$5.9M−1.2%#141 of 347
Cape Girardeau, MO-IL5282.1$3.7M+1.7%#152 of 347
St. Louis, MO-IL502292.0$5.1M−0.2%#163 of 347
Paducah, KY-IL4961.4$4.5M−1.2%#173 of 347
5Rockford, IL48181.3$6.2M−0.3%#181 of 347
Davenport-Moline-Rock Island, IA-IL47301.9$4.7M−0.9%#191 of 347
6Chicago-Naperville-Elgin, IL-IN469802.7$4.3M0.0%#201 of 347

Other business types in the Chicago-Naperville-Elgin metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Chicago-Naperville-Elgin, IL-IN metro area?

As of September 2026, map listings count 980 yoga, Pilates and fitness studios in the Chicago-Naperville-Elgin metro area. 229 of them (23%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 1,285 businesses with payroll classed as fitness and recreational sports centers in 2023, up 3.6% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in the Chicago-Naperville-Elgin, IL-IN metro area spend on memberships, classes and admissions?

About $4.2B a year, or $1,146 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 980 yoga, Pilates and fitness studios on map listings, it comes to $4.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 3,643,783 households in the Chicago-Naperville-Elgin metro area and national spending patterns by income.

How does the Chicago-Naperville-Elgin, IL-IN metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Chicago-Naperville-Elgin metro area has 2.7 yoga, Pilates and fitness studios per 10,000 households, 13% above the U.S. rate of 2.4. Spending per studio is $4.3M, 5% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Chicago-Naperville-Elgin metro area would have about 1,028, against 980 on map listings. There is one business with payroll in the industry for every 2,836 households, against one for every 3,109 across the U.S. The official count rose 3.6% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Chicago-Naperville-Elgin, IL-IN metro area growing?

Population estimates put the Chicago-Naperville-Elgin metro area at 9,434,123 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 3,643,783 households. The median household income in the Chicago-Naperville-Elgin metro area is $90,887 a year, 13% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chicago-Naperville-Elgin metro area scores 46 for yoga, Pilates and fitness studios (lower middle), #201 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Chicago-Naperville-Elgin metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Chicago-Naperville-Elgin metro area

Screening a site or an acquisition in the Chicago-Naperville-Elgin metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.