Groundwork

Fitness and classes · County · Indiana

Yoga, Pilates and fitness studios in Boone County, IN

How Boone County, IN compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #118 of 777 scored counties
#2 of 17 scored counties in Indiana

Listings
8
3 chain locations (38%)
Official establishments
12
All fitness and recreational sports centers
Household spending a year
$39.7M
On memberships, classes and admissions · $1,381 a household
Spending per listing
$5M
22% above the U.S.
Listings per 10k households
2.8
17% above the U.S.
Population, 2025
80,689
+13.5% since 2020

See the yoga, Pilates and fitness studios around any address in Boone County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Boone County comes to about $39.7M a year: $1,381 per household, 40% above the U.S. average. That is about $5M of household spending for each studio on map listings, 22% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There are 8 yoga, Pilates and fitness studios on map listings in Boone County as of September 2026. 3 of them (38%) are chain locations, against 18% across the U.S. That comes to 2.8 for every 10,000 households, 17% above the U.S. rate of 2.4.

Official counts show 12 businesses with payroll classed as fitness and recreational sports centers in Boone County in 2023. That is one for every 2,395 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $60K has gone to businesses classed as fitness and recreational sports centers in Boone County.

Between 2020 and 2025, the population of Boone County grew 13.5%, faster than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in Boone County is 68 (upper middle), #118 of 777 scored counties and #2 of 17 scored counties in Indiana. That puts it in the top quarter of counties.

How Boone County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Boone County, IN compared with Indiana and the U.S.
MeasureBoone CountyIndianaU.S.
Listings per 10k households2.81.42.4
Spending per listing$5M$6.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,3953,6753,109
Official establishment growth, 2019–2023n/a+7.3%+5.8%
Population growth, 2020–2025+13.5%+2.7%+3.1%
Spending per household on memberships, classes and admissions$1,381$864$983
Median household income$111,250$71,957$80,734
Groundwork market score6870

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 12All fitness and recreational sports centers
Employees, 2023
54
Annual payroll, 2023
$1.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
83 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$60K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Boone County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Boone County

Population, 2025 estimate
80,689+13.5% since 2020
Households
28,738
Median age
39.6
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
423 sq. mi.
People per square mile
177
Median household income
$111,250+33.9% vs. 2015–2019, before inflation
Average household income
$154,426
Median home value
$376,200
Jobs located here
43,536
Daytime population
80,146Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Boone County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for yoga, Pilates and fitness studios, numbered among those based in Indiana, with Boone County marked.

Top counties in Indiana

Counties in Indiana ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Johnson County, IN81101.6$6.6M+7.4%#17 of 777
2Boone County, IN6882.8$5M+13.5%#118 of 777
3Elkhart County, IN6681.1$7.3M+0.9%#131 of 777
4Hendricks County, IN66152.2$5.1M+10.2%#136 of 777
5Lake County, IN63261.3$6.5M+1.1%#168 of 777
6St. Joseph County, IN62141.3$6.3M+0.1%#180 of 777
7Tippecanoe County, IN62101.3$5.9M+2.2%#181 of 777
8Allen County, IN62251.6$5.3M+4.2%#185 of 777
9Bartholomew County, IN6051.5$6.4M+4.3%#202 of 777
10Porter County, IN56172.5$4.1M+1.6%#268 of 777

Other business types in Boone County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Boone County, IN?

As of September 2026, map listings count 8 yoga, Pilates and fitness studios in Boone County. 3 of them (38%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 12 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Boone County, IN spend on memberships, classes and admissions?

About $39.7M a year, or $1,381 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 8 yoga, Pilates and fitness studios on map listings, it comes to $5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 28,738 households in Boone County and national spending patterns by income.

How does Boone County, IN compare with the U.S. for yoga, Pilates and fitness studios?

Boone County has 2.8 yoga, Pilates and fitness studios per 10,000 households, 17% above the U.S. rate of 2.4. Spending per studio is $5M, 22% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Boone County would have about 10, against 8 on map listings. There is one business with payroll in the industry for every 2,395 households, against one for every 3,109 across the U.S.

How fast is Boone County, IN growing?

Population estimates put Boone County at 80,689 people in 2025, up 13.5% since 2020, faster than the U.S. (+3.1%). It has 28,738 households. The median household income in Boone County is $111,250 a year, 38% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Boone County scores 68 for yoga, Pilates and fitness studios (upper middle), #118 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Boone County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Boone County

Screening a site or an acquisition in Boone County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.