Beauty and personal care · Metro area · Delaware
Spas and skin care studios in the Dover, DE metro area
How the Dover, DE metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #93 of 387 scored metro areas
The only scored metro area based in Delaware
- Listings
- 61
- 5 chain locations (8%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $63.2M
- On personal care products and services · $884 a household
- Spending per listing
- $1M
- 18% above the U.S.
- Listings per 10k households
- 8.5
- 26% below the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the spas and skin care studios around any address in the Dover metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 61 spas and skin care studios in the Dover metro area. 5 of them (8%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 8.5, 26% below the U.S. rate of 11.5.
At $884 per household (12% below the U.S. average), households in the Dover metro area spend about $63.2M a year on personal care products and services. Spread across 61 spas and skin care studios, that is $1M per studio, 18% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 13 businesses with payroll classed as other personal care services in the Dover metro area in 2023. That is one for every 5,494 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $230K has gone to businesses classed as other personal care services in the Dover metro area.
Between 2020 and 2025, the population of the Dover metro area grew 6.8%, faster than the U.S. (+3.1%). For spas and skin care studios, the Dover metro area has a Groundwork market score of 60 (upper middle): #93 of 387 scored metro areas and the only scored metro area based in Delaware. That puts it in the top quarter of metro areas.
How the Dover metro area compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dover metro area | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 9.1 | 11.5 |
| Spending per listing | $1M | $1.1M | $876K |
| Households per official establishment | 5,494 | 3,688 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +36.3% | +29.8% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on personal care products and services | $884 | $964 | $1,005 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 60 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 66
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 615 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $230K
SBA-backed loans to businesses classed as other personal care services in the Dover metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dover metro area
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dover metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Delaware
Every Delaware market ranked →The highest-scoring metro areas in Delaware for spas and skin care studios, numbered among those based in Delaware (a market based in another state is listed without a number), with the Dover metro area marked.
Top metro areas in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 61 | 2,201 | 8.9 | $1.2M | +1.4% | #85 of 387 |
| 1Dover, DE | 60 | 61 | 8.5 | $1M | +6.8% | #93 of 387 |
Other business types in the Dover metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons40
- Barbershops43
- Nail salons46
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Dover, DE metro area?
There are 61 spas and skin care studios on map listings in the Dover metro area as of September 2026. 5 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 13 businesses with payroll classed as other personal care services in 2023.
How much do households in the Dover, DE metro area spend on personal care products and services?
About $63.2M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 61 spas and skin care studios on map listings, it comes to $1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 71,424 households in the Dover metro area and national spending patterns by income.
How does the Dover, DE metro area compare with the U.S. for spas and skin care studios?
The Dover metro area has 8.5 spas and skin care studios per 10,000 households, 26% below the U.S. rate of 11.5. Spending per studio is $1M, 18% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Dover metro area would have about 72, against 61 on map listings. There is one business with payroll in the industry for every 5,494 households, against one for every 4,055 across the U.S.
How fast is the Dover, DE metro area growing?
Population estimates put the Dover metro area at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in the Dover metro area is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dover metro area scores 60 for spas and skin care studios (upper middle), #93 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dover metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Dover metro area
Screening a site or an acquisition in the Dover metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.