Beauty and personal care · County · South Carolina
Nail salons in Kershaw County, SC
The nail salons in Kershaw County, SC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #273 of 1,328 scored counties
#4 of 31 scored counties in South Carolina
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $22.8M
- On personal care products and services · $848 a household
- Spending per listing
- $1.9M
- 14% above the U.S.
- Listings per 10k households
- 4.5
- 25% below the U.S.
- Population, 2025
- 73,166
- +11.6% since 2020
See the nail salons around any address in Kershaw County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kershaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 nail salons in Kershaw County. 3 of them (25%) are chain locations, against 27% across the U.S. That is 4.5 per 10,000 households, 25% below the U.S. rate of 6.0.
Household spending on personal care products and services in Kershaw County comes to about $22.8M a year: $848 per household, 16% below the U.S. average. That works out to $1.9M per salon, 14% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as nail salons in Kershaw County in 2023. That is one for every 8,966 households, against one for every 3,754 across the U.S. Official counts also show 60 one-person businesses without payroll.
Population estimates put the population change in Kershaw County from 2020 to 2025 at +11.6%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Kershaw County is 65 (upper middle), #273 of 1,328 scored counties and #4 of 31 scored counties in South Carolina. That puts it in the top quarter of counties.
How Kershaw County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kershaw County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 6.2 | 6.0 |
| Spending per listing | $1.9M | $1.4M | $1.7M |
| Households per official establishment | 8,966 | 6,745 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +38.3% | +23.2% |
| Population growth, 2020–2025 | +11.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $848 | $871 | $1,005 |
| Median household income | $68,231 | $69,324 | $80,734 |
| Groundwork market score | 65 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $191K
- One-person businesses, 2023
- 60Businesses with no payroll
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Kershaw County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kershaw County
- Population, 2025 estimate
- 73,166+11.6% since 2020
- Households
- 26,897
- Median age
- 41.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 727 sq. mi.
- People per square mile
- 94
- Median household income
- $68,231+32.5% vs. 2015–2019, before inflation
- Average household income
- $90,069
- Median home value
- $217,100
- Jobs located here
- 17,419
- Daytime population
- 54,356Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kershaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kershaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for nail salons, numbered among those based in South Carolina, with Kershaw County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lancaster County, SC | 71 | 21 | 5.2 | $1.8M | +18.3% | #140 of 1,328 |
| 2Laurens County, SC | 69 | 5 | 1.9 | $4.1M | +6.2% | #160 of 1,328 |
| 3Anderson County, SC | 65 | 35 | 4.2 | $2M | +7.7% | #269 of 1,328 |
| 4Kershaw County, SC | 65 | 12 | 4.5 | $1.9M | +11.6% | #273 of 1,328 |
| 5York County, SC | 61 | 79 | 6.9 | $1.4M | +8.1% | #383 of 1,328 |
| 6Aiken County, SC | 59 | 40 | 5.7 | $1.5M | +7.3% | #437 of 1,328 |
| 7Spartanburg County, SC | 58 | 72 | 5.5 | $1.5M | +15.6% | #466 of 1,328 |
| 8Oconee County, SC | 55 | 15 | 4.3 | $1.9M | +6.3% | #538 of 1,328 |
| 9Greenville County, SC | 54 | 145 | 6.6 | $1.4M | +10.6% | #573 of 1,328 |
| 10Cherokee County, SC | 53 | 7 | 3.2 | $2.3M | +3.7% | #587 of 1,328 |
Other business types in Kershaw County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons60
- Barbershops67
- Nail salons65
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kershaw County, SC?
Kershaw County has 12 nail salons on map listings as of September 2026. 3 of them (25%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Another 60 one-person businesses have no payroll, by official counts.
How much do households in Kershaw County, SC spend on personal care products and services?
About $22.8M a year, or $848 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $1.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 26,897 households in Kershaw County and national spending patterns by income.
How does Kershaw County, SC compare with the U.S. for nail salons?
Kershaw County has 4.5 nail salons per 10,000 households, 25% below the U.S. rate of 6.0. Spending per salon is $1.9M, 14% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Kershaw County would have about 14, against 12 on map listings. There is one business with payroll in the industry for every 8,966 households, against one for every 3,754 across the U.S.
How fast is Kershaw County, SC growing?
Population estimates put Kershaw County at 73,166 people in 2025, up 11.6% since 2020, faster than the U.S. (+3.1%). It has 26,897 households. The median household income in Kershaw County is $68,231 a year, 15% below the U.S. median of $80,734. That rose 32.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kershaw County scores 65 for nail salons (upper middle), #273 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kershaw County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kershaw County
Screening a site or an acquisition in Kershaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kershaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.