Beauty and personal care · Metro area · South Carolina
Nail salons in the Hilton Head Island-Bluffton-Port Royal, SC metro area
Competitor counts, household spending and official business counts for nail salons in the Hilton Head Island-Bluffton-Port Royal, SC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #223 of 387 scored metro areas
#3 of 8 scored metro areas based in South Carolina
- Listings
- 66
- 32 chain locations (48%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $92.7M
- On personal care products and services · $971 a household
- Spending per listing
- $1.4M
- 16% below the U.S.
- Listings per 10k households
- 6.9
- 15% above the U.S.
- Population, 2025
- 242,966
- +12.0% since 2020
See the nail salons around any address in the Hilton Head Island-Bluffton-Port Royal metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 66 nail salons in the Hilton Head Island-Bluffton-Port Royal metro area. Chain locations make up 48% of them, against 27% across the U.S. That is 6.9 per 10,000 households, 15% above the U.S. rate of 6.0.
At $971 per household (3% below the U.S. average), households in the Hilton Head Island-Bluffton-Port Royal metro area spend about $92.7M a year on personal care products and services. Spread across 66 nail salons, that is $1.4M per salon, 16% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 25 businesses with payroll in the Hilton Head Island-Bluffton-Port Royal metro area classed as nail salons. That is one for every 3,818 households, against one for every 3,754 across the U.S. Another 256 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $554K have gone to businesses classed as nail salons in the Hilton Head Island-Bluffton-Port Royal metro area.
Population estimates put the population change in the Hilton Head Island-Bluffton-Port Royal metro area from 2020 to 2025 at +12.0%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in the Hilton Head Island-Bluffton-Port Royal metro area is 47 (lower middle), #223 of 387 scored metro areas and #3 of 8 scored metro areas based in South Carolina.
How the Hilton Head Island-Bluffton-Port Royal metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hilton Head Island-Bluffton-Port Royal metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 6.2 | 6.0 |
| Spending per listing | $1.4M | $1.4M | $1.7M |
| Households per official establishment | 3,818 | 6,745 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +38.3% | +23.2% |
| Population growth, 2020–2025 | +12.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $971 | $871 | $1,005 |
| Median household income | $83,304 | $69,324 | $80,734 |
| Groundwork market score | 47 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25
- Employees, 2023
- 50
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 256Businesses with no payroll
- Map listings, September 2026
- 6632 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $554K
SBA-backed loans to businesses classed as nail salons in the Hilton Head Island-Bluffton-Port Royal metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hilton Head Island-Bluffton-Port Royal metro area
- Population, 2025 estimate
- 242,966+12.0% since 2020
- Households
- 95,451
- Median age
- 47.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 1,231 sq. mi.
- People per square mile
- 185
- Median household income
- $83,304+28.2% vs. 2015–2019, before inflation
- Average household income
- $120,028
- Median home value
- $439,500
- Jobs located here
- 79,620
- Daytime population
- 225,611Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hilton Head Island-Bluffton-Port Royal metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for nail salons, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Hilton Head Island-Bluffton-Port Royal metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 53 | 77 | 5.4 | $1.5M | +14.3% | #166 of 387 |
| 2Greenville-Anderson-Greer, SC | 52 | 212 | 5.5 | $1.6M | +9.0% | #175 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 48 | 779 | 7.2 | $1.3M | +10.1% | #214 of 387 |
| 3Hilton Head Island-Bluffton-Port Royal, SC | 47 | 66 | 6.9 | $1.4M | +12.0% | #223 of 387 |
| 4Charleston-North Charleston, SC | 46 | 251 | 7.5 | $1.3M | +10.7% | #233 of 387 |
| 5Columbia, SC | 43 | 234 | 6.9 | $1.3M | +6.0% | #261 of 387 |
| Augusta-Richmond County, GA-SC | 39 | 173 | 7.5 | $1.2M | +4.7% | #309 of 387 |
| 6Myrtle Beach-Conway-North Myrtle Beach, SC | 38 | 117 | 7.4 | $1.1M | +20.9% | #322 of 387 |
| 7Sumter, SC | 24 | 28 | 6.8 | $1.1M | −0.3% | #369 of 387 |
| 8Florence, SC | 20 | 56 | 7.1 | $1.1M | +0.9% | #377 of 387 |
Other business types in the Hilton Head Island-Bluffton-Port Royal metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons47
- Barbershops44
- Nail salons47
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Hilton Head Island-Bluffton-Port Royal, SC metro area?
The Hilton Head Island-Bluffton-Port Royal metro area has 66 nail salons on map listings as of September 2026. 32 of them (48%) are chain locations. The listings count nail salons. Official counts show 25 businesses with payroll classed as nail salons in 2023. Official counts list 256 one-person businesses without payroll.
How much do households in the Hilton Head Island-Bluffton-Port Royal, SC metro area spend on personal care products and services?
About $92.7M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 66 nail salons on map listings, it comes to $1.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 95,451 households in the Hilton Head Island-Bluffton-Port Royal metro area and national spending patterns by income.
How does the Hilton Head Island-Bluffton-Port Royal, SC metro area compare with the U.S. for nail salons?
The Hilton Head Island-Bluffton-Port Royal metro area has 6.9 nail salons per 10,000 households, 15% above the U.S. rate of 6.0. Spending per salon is $1.4M, 16% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Hilton Head Island-Bluffton-Port Royal metro area would have about 56, against 66 on map listings. There is one business with payroll in the industry for every 3,818 households, against one for every 3,754 across the U.S.
How fast is the Hilton Head Island-Bluffton-Port Royal, SC metro area growing?
Population estimates put the Hilton Head Island-Bluffton-Port Royal metro area at 242,966 people in 2025, up 12.0% since 2020, faster than the U.S. (+3.1%). It has 95,451 households. The median household income in the Hilton Head Island-Bluffton-Port Royal metro area is $83,304 a year, 3% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hilton Head Island-Bluffton-Port Royal metro area scores 47 for nail salons (lower middle), #223 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hilton Head Island-Bluffton-Port Royal metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Hilton Head Island-Bluffton-Port Royal metro area
Screening a site or an acquisition in the Hilton Head Island-Bluffton-Port Royal metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.