Beauty and personal care · Metro area · South Carolina
Nail salons in the Spartanburg, SC metro area
The nail salons in the Spartanburg, SC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #166 of 387 scored metro areas
#1 of 8 scored metro areas based in South Carolina
- Listings
- 77
- 26 chain locations (34%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $118.6M
- On personal care products and services · $828 a household
- Spending per listing
- $1.5M
- 8% below the U.S.
- Listings per 10k households
- 5.4
- 10% below the U.S.
- Population, 2025
- 407,656
- +14.3% since 2020
See the nail salons around any address in the Spartanburg metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 77 nail salons in the Spartanburg metro area. Of those, 26 are chain locations, or 34%, against 27% across the U.S. That comes to 5.4 for every 10,000 households, 10% below the U.S. rate of 6.0.
At $828 per household (18% below the U.S. average), households in the Spartanburg metro area spend about $118.6M a year on personal care products and services. That is about $1.5M of household spending for each salon on map listings, 8% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Spartanburg metro area was 15 in 2023. That is one for every 9,552 households, against one for every 3,754 across the U.S. Official counts also show 371 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $405K have gone to businesses classed as nail salons in the Spartanburg metro area.
Population estimates put the population change in the Spartanburg metro area from 2020 to 2025 at +14.3%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in the Spartanburg metro area is 53 (upper middle), #166 of 387 scored metro areas and #1 of 8 scored metro areas based in South Carolina.
How the Spartanburg metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spartanburg metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 6.2 | 6.0 |
| Spending per listing | $1.5M | $1.4M | $1.7M |
| Households per official establishment | 9,552 | 6,745 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +38.3% | +23.2% |
| Population growth, 2020–2025 | +14.3% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $828 | $871 | $1,005 |
| Median household income | $64,382 | $69,324 | $80,734 |
| Groundwork market score | 53 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 93
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 371Businesses with no payroll
- Map listings, September 2026
- 7726 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $405K
SBA-backed loans to businesses classed as nail salons in the Spartanburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spartanburg metro area
- Population, 2025 estimate
- 407,656+14.3% since 2020
- Households
- 143,283
- Median age
- 39.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,322 sq. mi.
- People per square mile
- 283
- Median household income
- $64,382
- Average household income
- $85,260
- Median home value
- $225,000
- Jobs located here
- 167,419
- Daytime population
- 371,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spartanburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for nail salons, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Spartanburg metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 53 | 77 | 5.4 | $1.5M | +14.3% | #166 of 387 |
| 2Greenville-Anderson-Greer, SC | 52 | 212 | 5.5 | $1.6M | +9.0% | #175 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 48 | 779 | 7.2 | $1.3M | +10.1% | #214 of 387 |
| 3Hilton Head Island-Bluffton-Port Royal, SC | 47 | 66 | 6.9 | $1.4M | +12.0% | #223 of 387 |
| 4Charleston-North Charleston, SC | 46 | 251 | 7.5 | $1.3M | +10.7% | #233 of 387 |
| 5Columbia, SC | 43 | 234 | 6.9 | $1.3M | +6.0% | #261 of 387 |
| Augusta-Richmond County, GA-SC | 39 | 173 | 7.5 | $1.2M | +4.7% | #309 of 387 |
| 6Myrtle Beach-Conway-North Myrtle Beach, SC | 38 | 117 | 7.4 | $1.1M | +20.9% | #322 of 387 |
| 7Sumter, SC | 24 | 28 | 6.8 | $1.1M | −0.3% | #369 of 387 |
| 8Florence, SC | 20 | 56 | 7.1 | $1.1M | +0.9% | #377 of 387 |
Other business types in the Spartanburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons48
- Barbershops55
- Nail salons53
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Spartanburg, SC metro area?
The Spartanburg metro area has 77 nail salons on map listings as of September 2026. 26 of them (34%) are chain locations. The listings count nail salons. Official counts show 15 businesses with payroll classed as nail salons in 2023. Another 371 one-person businesses have no payroll, by official counts.
How much do households in the Spartanburg, SC metro area spend on personal care products and services?
About $118.6M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 77 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 143,283 households in the Spartanburg metro area and national spending patterns by income.
How does the Spartanburg, SC metro area compare with the U.S. for nail salons?
The Spartanburg metro area has 5.4 nail salons per 10,000 households, 10% below the U.S. rate of 6.0. Spending per salon is $1.5M, 8% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Spartanburg metro area would have about 71, against 77 on map listings. There is one business with payroll in the industry for every 9,552 households, against one for every 3,754 across the U.S.
How fast is the Spartanburg, SC metro area growing?
Population estimates put the Spartanburg metro area at 407,656 people in 2025, up 14.3% since 2020, faster than the U.S. (+3.1%). It has 143,283 households. The median household income in the Spartanburg metro area is $64,382 a year, 20% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spartanburg metro area scores 53 for nail salons (upper middle), #166 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spartanburg metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Spartanburg metro area
Screening a site or an acquisition in the Spartanburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.