Beauty and personal care · County · South Carolina
Nail salons in Florence County, SC
Competitor counts, household spending and official business counts for nail salons in Florence County, SC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #1,228 of 1,328 scored counties
#29 of 31 scored counties in South Carolina
- Listings
- 46
- 13 chain locations (28%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $42.2M
- On personal care products and services · $799 a household
- Spending per listing
- $918K
- 45% below the U.S.
- Listings per 10k households
- 8.7
- 45% above the U.S.
- Population, 2025
- 138,504
- +1.2% since 2020
See the nail salons around any address in Florence County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Florence County is 22 (low), #1,228 of 1,328 scored counties and #29 of 31 scored counties in South Carolina. That puts it in the bottom quarter of counties.
At $799 per household (20% below the U.S. average), households in Florence County spend about $42.2M a year on personal care products and services. That works out to $918K per salon, 45% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 46 nail salons on map listings in Florence County as of September 2026. Of those, 13 are chain locations, or 28%, against 27% across the U.S. That is 8.7 per 10,000 households, 45% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Florence County was 13 in 2023. That is one for every 4,066 households, against one for every 3,754 across the U.S. Population estimates show Florence County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Florence County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 6.2 | 6.0 |
| Spending per listing | $918K | $1.4M | $1.7M |
| Households per official establishment | 4,066 | 6,745 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +38.3% | +23.2% |
| Population growth, 2020–2025 | +1.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $799 | $871 | $1,005 |
| Median household income | $58,305 | $69,324 | $80,734 |
| Groundwork market score | 22 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 13
- Employees, 2023
- 27
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 171Businesses with no payroll
- Map listings, September 2026
- 4613 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Florence County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Florence County
- Population, 2025 estimate
- 138,504+1.2% since 2020
- Households
- 52,856
- Median age
- 39.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 171
- Median household income
- $58,305+23.9% vs. 2015–2019, before inflation
- Average household income
- $81,478
- Median home value
- $177,900
- Jobs located here
- 69,647
- Daytime population
- 148,526Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Florence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for nail salons, numbered among those based in South Carolina, with Florence County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lancaster County, SC | 71 | 21 | 5.2 | $1.8M | +18.3% | #140 of 1,328 |
| 2Laurens County, SC | 69 | 5 | 1.9 | $4.1M | +6.2% | #160 of 1,328 |
| 3Anderson County, SC | 65 | 35 | 4.2 | $2M | +7.7% | #269 of 1,328 |
| 4Kershaw County, SC | 65 | 12 | 4.5 | $1.9M | +11.6% | #273 of 1,328 |
| 5York County, SC | 61 | 79 | 6.9 | $1.4M | +8.1% | #383 of 1,328 |
| 6Aiken County, SC | 59 | 40 | 5.7 | $1.5M | +7.3% | #437 of 1,328 |
| 7Spartanburg County, SC | 58 | 72 | 5.5 | $1.5M | +15.6% | #466 of 1,328 |
| 8Oconee County, SC | 55 | 15 | 4.3 | $1.9M | +6.3% | #538 of 1,328 |
| 9Greenville County, SC | 54 | 145 | 6.6 | $1.4M | +10.6% | #573 of 1,328 |
| 10Cherokee County, SC | 53 | 7 | 3.2 | $2.3M | +3.7% | #587 of 1,328 |
| 29Florence County, SC | 22 | 46 | 8.7 | $918K | +1.2% | #1,228 of 1,328 |
Other business types in Florence County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons30
- Barbershops25
- Nail salons22
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Florence County, SC?
As of September 2026, map listings count 46 nail salons in Florence County. 13 of them (28%) are chain locations. The listings count nail salons. Official counts show 13 businesses with payroll classed as nail salons in 2023. Official counts list 171 one-person businesses without payroll.
How much do households in Florence County, SC spend on personal care products and services?
About $42.2M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 46 nail salons on map listings, it comes to $918K per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 52,856 households in Florence County and national spending patterns by income.
How does Florence County, SC compare with the U.S. for nail salons?
Florence County has 8.7 nail salons per 10,000 households, 45% above the U.S. rate of 6.0. Spending per salon is $918K, 45% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Florence County would have about 25, against 46 on map listings. There is one business with payroll in the industry for every 4,066 households, against one for every 3,754 across the U.S.
How fast is Florence County, SC growing?
Population estimates put Florence County at 138,504 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 52,856 households. Median household income in Florence County is $58,305, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florence County scores 22 for nail salons (low), #1,228 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florence County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Florence County
Screening a site or an acquisition in Florence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.