Groundwork

Auto · County · Nevada

Insurance agencies in Carson City, NV

How Carson City, NV compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 22 out of 100: Low

Ranked #2,041 of 2,272 scored counties
#9 of 9 scored counties in Nevada

Listings
55
12 chain locations (22%)
Official establishments
33
−13.2% since 2019
Household spending a year
$46M
On vehicle insurance · $1,942 a household
Spending per listing
$836K
33% below the U.S.
Listings per 10k households
23.2
49% above the U.S.
Population, 2025
58,571
−0.2% since 2020

See the insurance agencies around any address in Carson City

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carson City. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Carson City scores 22 (low) on the Groundwork market score for insurance agencies, ranking #2,041 of 2,272 scored counties and #9 of 9 scored counties in Nevada. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 55 insurance agencies in Carson City. Chain locations make up 22% of them, against 21% across the U.S. That comes to 23.2 for every 10,000 households, 49% above the U.S. rate of 15.6.

Household spending on vehicle insurance in Carson City comes to about $46M a year: $1,942 per household, in line with the U.S. average. That is about $836K of household spending for each agency on map listings, 33% below the U.S. figure of $1.3M.

Official counts show 33 businesses with payroll classed as insurance agencies and brokerages in Carson City in 2023, down 13.2% from 2019. That is one for every 718 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $896K have gone to businesses classed as insurance agencies and brokerages in Carson City. Population estimates put the population change in Carson City from 2020 to 2025 at −0.2%, against +3.1% for the U.S.

How Carson City compares

The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Carson City, NV compared with Nevada and the U.S.
MeasureCarson CityNevadaU.S.
Listings per 10k households23.217.515.6
Spending per listing$836K$1M$1.3M
Households per official establishment718964966
Official establishment growth, 2019–2023−13.2%+6.2%−1.0%
Population growth, 2020–2025−0.2%+5.3%+3.1%
Spending per household on vehicle insurance$1,942$1,817$1,957
Median household income$72,355$78,260$80,734
Groundwork market score2242

Official counts and lending

Businesses

Official establishments, 2019 to 2023
38 → 33−13.2% over the period
Employees, 2023
97
Annual payroll, 2023
$5.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5512 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$896K

SBA-backed loans to businesses classed as insurance agencies and brokerages in Carson City, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Carson City

Population, 2025 estimate
58,571−0.2% since 2020
Households
23,692
Median age
43.0
Homes lived in by their owners
62%
Vehicles per household
1.9
Land area
145 sq. mi.
People per square mile
404
Median household income
$72,355+29.9% vs. 2015–2019, before inflation
Average household income
$97,042
Median home value
$453,000
Jobs located here
29,300
Daytime population
60,751Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Carson City?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Carson City. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Insurance agencies across Nevada

Every Nevada market ranked →

The highest-scoring counties in Nevada for insurance agencies, numbered among those based in Nevada, with Carson City marked.

Top counties in Nevada

Counties in Nevada ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Nye County, NV82156.8$3.1M+10.3%#177 of 2,272
2Lyon County, NV81239.7$2.3M+9.5%#210 of 2,272
3Elko County, NV70178.7$2.4M+2.1%#458 of 2,272
4Churchill County, NV6799.5$2.3M+1.1%#552 of 2,272
5Humboldt County, NV64811.6$1.9M0.0%#660 of 2,272
6Douglas County, NV56167.5$2.9M+1.2%#891 of 2,272
7Washoe County, NV4138319.2$1M+4.4%#1,433 of 2,272
8Clark County, NV361,56718.2$955K+5.8%#1,626 of 2,272
9Carson City, NV225523.2$836K−0.2%#2,041 of 2,272

Other business types in Carson City

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Carson City, NV?

Carson City has 55 insurance agencies on map listings as of September 2026. 12 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 33 businesses with payroll classed as insurance agencies and brokerages in 2023, down 13.2% from 2019.

How much do households in Carson City, NV spend on vehicle insurance?

About $46M a year, or $1,942 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 55 insurance agencies on map listings, it comes to $836K per agency. It is estimated from the incomes of the 23,692 households in Carson City and national spending patterns by income.

How does Carson City, NV compare with the U.S. for insurance agencies?

Carson City has 23.2 insurance agencies per 10,000 households, 49% above the U.S. rate of 15.6. Spending per agency is $836K, 33% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Carson City would have about 37, against 55 on map listings. There is one business with payroll in the industry for every 718 households, against one for every 966 across the U.S. The official count fell 13.2% from 2019 to 2023, against −1.0% for the U.S.

How fast is Carson City, NV growing?

Population estimates put Carson City at 58,571 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 23,692 households. The median household income in Carson City is $72,355 a year, 10% below the U.S. median of $80,734. That rose 29.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carson City scores 22 for insurance agencies (low), #2,041 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Carson City. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Carson City

Screening a site or an acquisition in Carson City?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Carson City. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.