Auto · County · Nevada
Insurance agencies in Elko County, NV
Competitor counts, household spending and official business counts for insurance agencies in Elko County, NV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #458 of 2,272 scored counties
#3 of 9 scored counties in Nevada
- Listings
- 17
- 2 chain locations (12%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $41.6M
- On vehicle insurance · $2,119 a household
- Spending per listing
- $2.4M
- 95% above the U.S.
- Listings per 10k households
- 8.7
- 44% below the U.S.
- Population, 2025
- 54,815
- +2.1% since 2020
See the insurance agencies around any address in Elko County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,119 per household (8% above the U.S. average), households in Elko County spend about $41.6M a year on vehicle insurance. Spread across 17 insurance agencies, that is $2.4M per agency, 95% above the U.S. figure of $1.3M.
Elko County has 17 insurance agencies on map listings as of September 2026. Chain locations make up 12% of them, against 21% across the U.S. Per 10,000 households, that is 8.7, 44% below the U.S. rate of 15.6.
Official counts show 14 businesses with payroll classed as insurance agencies and brokerages in Elko County in 2023. That is one for every 1,402 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Elko County grew 2.1%, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Elko County is 70 (upper middle), #458 of 2,272 scored counties and #3 of 9 scored counties in Nevada. That puts it in the top quarter of counties.
How Elko County compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Elko County | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 17.5 | 15.6 |
| Spending per listing | $2.4M | $1M | $1.3M |
| Households per official establishment | 1,402 | 964 | 966 |
| Official establishment growth, 2019–2023 | n/a | +6.2% | −1.0% |
| Population growth, 2020–2025 | +2.1% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $2,119 | $1,817 | $1,957 |
| Median household income | $86,487 | $78,260 | $80,734 |
| Groundwork market score | 70 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 14
- Employees, 2023
- 48
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 172 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Elko County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Elko County
- Population, 2025 estimate
- 54,815+2.1% since 2020
- Households
- 19,627
- Median age
- 36.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 17,173 sq. mi.
- People per square mile
- 3
- Median household income
- $86,487+6.5% vs. 2015–2019, before inflation
- Average household income
- $101,650
- Median home value
- $301,400
- Jobs located here
- 22,857
- Daytime population
- 52,062Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Elko County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Nevada
Every Nevada market ranked →The highest-scoring counties in Nevada for insurance agencies, numbered among those based in Nevada, with Elko County marked.
Top counties in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Nye County, NV | 82 | 15 | 6.8 | $3.1M | +10.3% | #177 of 2,272 |
| 2Lyon County, NV | 81 | 23 | 9.7 | $2.3M | +9.5% | #210 of 2,272 |
| 3Elko County, NV | 70 | 17 | 8.7 | $2.4M | +2.1% | #458 of 2,272 |
| 4Churchill County, NV | 67 | 9 | 9.5 | $2.3M | +1.1% | #552 of 2,272 |
| 5Humboldt County, NV | 64 | 8 | 11.6 | $1.9M | 0.0% | #660 of 2,272 |
| 6Douglas County, NV | 56 | 16 | 7.5 | $2.9M | +1.2% | #891 of 2,272 |
| 7Washoe County, NV | 41 | 383 | 19.2 | $1M | +4.4% | #1,433 of 2,272 |
| 8Clark County, NV | 36 | 1,567 | 18.2 | $955K | +5.8% | #1,626 of 2,272 |
| 9Carson City, NV | 22 | 55 | 23.2 | $836K | −0.2% | #2,041 of 2,272 |
Other business types in Elko County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Elko County, NV?
Map listings as of September 2026 show 17 insurance agencies in Elko County. 2 of them (12%) are chain locations. The listings count insurance agencies. Official counts show 14 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Elko County, NV spend on vehicle insurance?
About $41.6M a year, or $2,119 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 17 insurance agencies on map listings, it comes to $2.4M per agency. It is estimated from the incomes of the 19,627 households in Elko County and national spending patterns by income.
How does Elko County, NV compare with the U.S. for insurance agencies?
Elko County has 8.7 insurance agencies per 10,000 households, 44% below the U.S. rate of 15.6. Spending per agency is $2.4M, 95% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Elko County would have about 33, against 17 on map listings. There is one business with payroll in the industry for every 1,402 households, against one for every 966 across the U.S.
How fast is Elko County, NV growing?
Population estimates put Elko County at 54,815 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 19,627 households. Median household income in Elko County is $86,487, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 6.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Elko County scores 70 for insurance agencies (upper middle), #458 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Elko County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Elko County
Screening a site or an acquisition in Elko County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.