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Insurance agencies in Washoe County, NV

Competitor counts, household spending and official business counts for insurance agencies in Washoe County, NV, set against other counties and the U.S.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,433 of 2,272 scored counties
#7 of 9 scored counties in Nevada

Listings
383
94 chain locations (25%)
Official establishments
205
+0.5% since 2019
Household spending a year
$387.9M
On vehicle insurance · $1,946 a household
Spending per listing
$1M
19% below the U.S.
Listings per 10k households
19.2
23% above the U.S.
Population, 2025
509,386
+4.4% since 2020

See the insurance agencies around any address in Washoe County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 383 insurance agencies in Washoe County. Chain locations make up 25% of them, against 21% across the U.S. That comes to 19.2 for every 10,000 households, 23% above the U.S. rate of 15.6.

Household spending on vehicle insurance in Washoe County comes to about $387.9M a year: $1,946 per household, in line with the U.S. average. That works out to $1M per agency, 19% below the U.S. figure of $1.3M.

The official count of businesses with payroll classed as insurance agencies and brokerages in Washoe County was 205 in 2023, up 0.5% from 2019. That is one for every 972 households, against one for every 966 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $2.5M have gone to businesses classed as insurance agencies and brokerages in Washoe County.

Between 2020 and 2025, the population of Washoe County grew 4.4%, faster than the U.S. (+3.1%). Washoe County scores 41 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,433 of 2,272 scored counties and #7 of 9 scored counties in Nevada.

How Washoe County compares

The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Washoe County, NV compared with Nevada and the U.S.
MeasureWashoe CountyNevadaU.S.
Listings per 10k households19.217.515.6
Spending per listing$1M$1M$1.3M
Households per official establishment972964966
Official establishment growth, 2019–2023+0.5%+6.2%−1.0%
Population growth, 2020–2025+4.4%+5.3%+3.1%
Spending per household on vehicle insurance$1,946$1,817$1,957
Median household income$88,096$78,260$80,734
Groundwork market score4142

Official counts and lending

Businesses

Official establishments, 2019 to 2023
204 → 205+0.5% over the period
Employees, 2023
958
Annual payroll, 2023
$84.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
38394 chain locations
Listings at the U.S. rate for this spending
309The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$2.5M

SBA-backed loans to businesses classed as insurance agencies and brokerages in Washoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Washoe County

Population, 2025 estimate
509,386+4.4% since 2020
Households
199,296
Median age
40.1
Homes lived in by their owners
60%
Vehicles per household
2.0
Land area
6,316 sq. mi.
People per square mile
79
Median household income
$88,096+36.0% vs. 2015–2019, before inflation
Average household income
$120,937
Median home value
$539,900
Jobs located here
242,902
Daytime population
492,944Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washoe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Insurance agencies across Nevada

Every Nevada market ranked →

The highest-scoring counties in Nevada for insurance agencies, numbered among those based in Nevada, with Washoe County marked.

Top counties in Nevada

Counties in Nevada ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Nye County, NV82156.8$3.1M+10.3%#177 of 2,272
2Lyon County, NV81239.7$2.3M+9.5%#210 of 2,272
3Elko County, NV70178.7$2.4M+2.1%#458 of 2,272
4Churchill County, NV6799.5$2.3M+1.1%#552 of 2,272
5Humboldt County, NV64811.6$1.9M0.0%#660 of 2,272
6Douglas County, NV56167.5$2.9M+1.2%#891 of 2,272
7Washoe County, NV4138319.2$1M+4.4%#1,433 of 2,272
8Clark County, NV361,56718.2$955K+5.8%#1,626 of 2,272
9Carson City, NV225523.2$836K−0.2%#2,041 of 2,272

Other business types in Washoe County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Washoe County, NV?

There are 383 insurance agencies on map listings in Washoe County as of September 2026. 94 of them (25%) are chain locations. The listings count insurance agencies. Official counts show 205 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.5% from 2019.

How much do households in Washoe County, NV spend on vehicle insurance?

About $387.9M a year, or $1,946 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 383 insurance agencies on map listings, it comes to $1M per agency. It is estimated from the incomes of the 199,296 households in Washoe County and national spending patterns by income.

How does Washoe County, NV compare with the U.S. for insurance agencies?

Washoe County has 19.2 insurance agencies per 10,000 households, 23% above the U.S. rate of 15.6. Spending per agency is $1M, 19% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Washoe County would have about 309, against 383 on map listings. There is one business with payroll in the industry for every 972 households, against one for every 966 across the U.S. The official count rose 0.5% from 2019 to 2023, against −1.0% for the U.S.

How fast is Washoe County, NV growing?

Population estimates put Washoe County at 509,386 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 199,296 households. The median household income in Washoe County is $88,096 a year, 9% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washoe County scores 41 for insurance agencies (lower middle), #1,433 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washoe County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Washoe County

Screening a site or an acquisition in Washoe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.