Groundwork

Market rankings · Massachusetts

Car washes and detailers in Massachusetts

Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for car washes and detailers, with competitor counts and household spending for each.

Listings
876
121 chain locations (14%)
Official establishments
445
+10.2% since 2019
Household spending a year
$2.3B
On vehicle maintenance and repairs
Listings per 10k households
3.1
18% below the U.S.
Spending per listing
$2.7M
6% above the U.S.
Rank among states
#34 of 51
Market score 44 · Lower middle

A site report maps the car washes and detailers on map listings around any address in Massachusetts by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 876 car washes and detailers on map listings in Massachusetts as of September 2026. Chain locations make up 14% of them, against 23% across the U.S. That comes to 3.1 for every 10,000 households, 18% below the U.S. rate of 3.8.

At $841 per household (12% below the U.S. average), households in Massachusetts spend about $2.3B a year on vehicle maintenance and repairs. That works out to $2.7M per location, 6% above the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.

Official counts show 445 businesses with payroll classed as car washes in Massachusetts in 2023, up 10.2% from 2019. That is one for every 6,259 households, against one for every 6,523 across the U.S. Across the U.S., the count rose 16.7% over the same years. Since fiscal 2022, 21 SBA-backed loans worth $17.1M have gone to businesses classed as car washes in Massachusetts.

Among the 50 states and DC, Massachusetts ranks #34 for car washes and detailers, with a Groundwork market score of 44 (lower middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (78). The one scored small-town market in or partly in Massachusetts, the Greenfield area, scores 56.

Every market in Massachusetts for car washes and detailers

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Massachusetts, ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Amherst Town-Northampton, MA78121.9$4.5M+10.4%#7 of 387
2Barnstable Town, MA53323.0$3.1M+2.4%#173 of 387
3Boston-Cambridge-Newton, MA-NH496053.1$2.7M+2.3%#195 of 387
Providence-Warwick, RI-MA482233.3$2.6M+2.1%#209 of 387
4Worcester, MA461293.8$2.4M+3.7%#229 of 387
5Springfield, MA33723.9$2M+0.2%#322 of 387
6Pittsfield, MA22213.6$2.2M−1.2%#367 of 387

Small-town markets

Small-town markets reaching Massachusetts, ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greenfield, MA56113.5$2.4M−0.3%#165 of 441
Vineyard Haven, MANot scored22.6$4.1M+3.1%
Nantucket, MANot scored23.8$2.8M+3.6%

Counties

Counties in Massachusetts, ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hampshire County, MA77121.9$4.5M+10.4%#89 of 1,451
2Suffolk County, MA61491.5$3.5M+0.1%#429 of 1,451
3Middlesex County, MA611832.9$3M+2.8%#432 of 1,451
4Bristol County, MA59763.3$2.7M+2.9%#485 of 1,451
5Barnstable County, MA55323.0$3.1M+2.4%#584 of 1,451
6Essex County, MA531013.2$2.7M+2.3%#646 of 1,451
7Franklin County, MA52113.5$2.4M−0.3%#681 of 1,451
8Plymouth County, MA49814.0$2.5M+3.5%#746 of 1,451
9Worcester County, MA491293.8$2.4M+3.7%#747 of 1,451
10Norfolk County, MA471053.7$2.4M+2.2%#798 of 1,451
11Hampden County, MA39723.9$2M+0.2%#1,010 of 1,451
12Berkshire County, MA28213.6$2.2M−1.2%#1,245 of 1,451
Dukes County, MANot scored22.6$4.1M+3.1%
Nantucket County, MANot scored23.8$2.8M+3.6%

Markets with fewer than 5 car washes and detailers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many car washes and detailers are in Massachusetts?

As of September 2026, map listings count 876 car washes and detailers in Massachusetts. 121 of them (14%) are chain locations. The listings count car washes and detailers. Official counts show 445 businesses with payroll classed as car washes in 2023, up 10.2% from 2019.

How much do households in Massachusetts spend on vehicle maintenance and repairs?

About $2.3B a year, or $841 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 876 car washes and detailers on map listings, it comes to $2.7M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.

How does Massachusetts compare with the U.S. for car washes and detailers?

Massachusetts has 3.1 car washes and detailers per 10,000 households, 18% below the U.S. rate of 3.8. Spending per location is $2.7M, 6% above the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, Massachusetts would have about 929, against 876 on map listings. There is one business with payroll in the industry for every 6,259 households, against one for every 6,523 across the U.S. The official count rose 10.2% from 2019 to 2023, against +16.7% for the U.S.

Which market in Massachusetts has the highest market score for car washes and detailers?

Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 78 (high). The one scored small-town market in or partly in Massachusetts is the Greenfield area, at 56 (upper middle). Among 12 scored counties in Massachusetts, Hampshire County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 44 for car washes and detailers (lower middle), #34 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Massachusetts. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Car washes and detailing in other states

All 51 states

Top markets for car washes and detailers across the U.S. · All business types in Massachusetts

Screening a site or an acquisition in Massachusetts?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.