Auto · County · Massachusetts
Insurance agencies in Plymouth County, MA
The insurance agencies in Plymouth County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,184 of 2,272 scored counties
#9 of 13 scored counties in Massachusetts
- Listings
- 242
- 26 chain locations (11%)
- Official establishments
- 177
- −12.8% since 2019
- Household spending a year
- $345.6M
- On vehicle insurance · $1,701 a household
- Spending per listing
- $1.4M
- 14% above the U.S.
- Listings per 10k households
- 11.9
- 24% below the U.S.
- Population, 2025
- 546,829
- +3.5% since 2020
See the insurance agencies around any address in Plymouth County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,701 per household (13% below the U.S. average), households in Plymouth County spend about $345.6M a year on vehicle insurance. That is about $1.4M of household spending for each agency on map listings, 14% above the U.S. figure of $1.3M.
There are 242 insurance agencies on map listings in Plymouth County as of September 2026. Of those, 26 are chain locations, or 11%, against 21% across the U.S. That comes to 11.9 for every 10,000 households, 24% below the U.S. rate of 15.6.
In 2023, official counts showed 177 businesses with payroll in Plymouth County classed as insurance agencies and brokerages, down 12.8% from 2019. That is one for every 1,148 households, against one for every 966 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $1.9M have gone to businesses classed as insurance agencies and brokerages in Plymouth County.
Population estimates show Plymouth County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Plymouth County scores 48 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,184 of 2,272 scored counties and #9 of 13 scored counties in Massachusetts.
How Plymouth County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Plymouth County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 10.0 | 15.6 |
| Spending per listing | $1.4M | $1.4M | $1.3M |
| Households per official establishment | 1,148 | 1,349 | 966 |
| Official establishment growth, 2019–2023 | −12.8% | −7.7% | −1.0% |
| Population growth, 2020–2025 | +3.5% | +2.4% | +3.1% |
| Spending per household on vehicle insurance | $1,701 | $1,445 | $1,957 |
| Median household income | $114,201 | $103,960 | $80,734 |
| Groundwork market score | 48 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 203 → 177−12.8% over the period
- Employees, 2023
- 1,314
- Annual payroll, 2023
- $132.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 24226 chain locations
- Listings at the U.S. rate for this spending
- 275The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $1.9M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Plymouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Plymouth County
- Population, 2025 estimate
- 546,829+3.5% since 2020
- Households
- 203,141
- Median age
- 43.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 659 sq. mi.
- People per square mile
- 813
- Median household income
- $114,201+27.6% vs. 2015–2019, before inflation
- Average household income
- $151,137
- Median home value
- $556,000
- Jobs located here
- 195,609
- Daytime population
- 454,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Plymouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for insurance agencies, numbered among those based in Massachusetts, with Plymouth County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 75 | 28 | 4.5 | $3.4M | +10.4% | #329 of 2,272 |
| 2Franklin County, MA | 66 | 12 | 3.8 | $4.1M | −0.3% | #576 of 2,272 |
| 3Dukes County, MA | 65 | 5 | 6.6 | $2.8M | +3.1% | #607 of 2,272 |
| 4Bristol County, MA | 60 | 193 | 8.3 | $1.9M | +2.9% | #778 of 2,272 |
| 5Worcester County, MA | 59 | 286 | 8.5 | $1.9M | +3.7% | #803 of 2,272 |
| 6Barnstable County, MA | 55 | 94 | 8.9 | $1.8M | +2.4% | #943 of 2,272 |
| 7Berkshire County, MA | 53 | 41 | 7.1 | $2M | −1.2% | #1,004 of 2,272 |
| 8Essex County, MA | 48 | 321 | 10.3 | $1.5M | +2.3% | #1,180 of 2,272 |
| 9Plymouth County, MA | 48 | 242 | 11.9 | $1.4M | +3.5% | #1,184 of 2,272 |
| 10Middlesex County, MA | 46 | 673 | 10.6 | $1.4M | +2.8% | #1,250 of 2,272 |
Other business types in Plymouth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Plymouth County, MA?
As of September 2026, map listings count 242 insurance agencies in Plymouth County. 26 of them (11%) are chain locations. The listings count insurance agencies. Official counts show 177 businesses with payroll classed as insurance agencies and brokerages in 2023, down 12.8% from 2019.
How much do households in Plymouth County, MA spend on vehicle insurance?
About $345.6M a year, or $1,701 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 242 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 203,141 households in Plymouth County and national spending patterns by income.
How does Plymouth County, MA compare with the U.S. for insurance agencies?
Plymouth County has 11.9 insurance agencies per 10,000 households, 24% below the U.S. rate of 15.6. Spending per agency is $1.4M, 14% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Plymouth County would have about 275, against 242 on map listings. There is one business with payroll in the industry for every 1,148 households, against one for every 966 across the U.S. The official count fell 12.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is Plymouth County, MA growing?
Population estimates put Plymouth County at 546,829 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 203,141 households. Median household income in Plymouth County is $114,201, 41% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plymouth County scores 48 for insurance agencies (lower middle), #1,184 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Plymouth County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Plymouth County
Screening a site or an acquisition in Plymouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.