Groundwork

Auto · Metro area · Louisiana

Insurance agencies in the Lafayette, LA metro area

Competitor counts, household spending and official business counts for insurance agencies in the Lafayette, LA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #235 of 387 scored metro areas
#4 of 10 scored metro areas based in Louisiana

Listings
295
74 chain locations (25%)
Official establishments
215
−1.8% since 2019
Household spending a year
$364M
On vehicle insurance · $2,215 a household
Spending per listing
$1.2M
2% below the U.S.
Listings per 10k households
17.9
15% above the U.S.
Population, 2025
423,758
+3.8% since 2020

See the insurance agencies around any address in the Lafayette metro area

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 295 insurance agencies in the Lafayette metro area. Of those, 74 are chain locations, or 25%, against 21% across the U.S. Per 10,000 households, that is 17.9, 15% above the U.S. rate of 15.6.

Households in the Lafayette metro area spend about $364M a year on vehicle insurance, or $2,215 per household, 13% above the U.S. average. That works out to $1.2M per agency, 2% below the U.S. figure of $1.3M.

The official count of businesses with payroll classed as insurance agencies and brokerages in the Lafayette metro area was 215 in 2023, down 1.8% from 2019. That is one for every 765 households, against one for every 966 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $4.1M have gone to businesses classed as insurance agencies and brokerages in the Lafayette metro area.

Between 2020 and 2025, the population of the Lafayette metro area grew 3.8%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in the Lafayette metro area is 43 (lower middle), #235 of 387 scored metro areas and #4 of 10 scored metro areas based in Louisiana.

How the Lafayette metro area compares

The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Lafayette, LA metro area compared with Louisiana and the U.S.
MeasureLafayette metro areaLouisianaU.S.
Listings per 10k households17.917.515.6
Spending per listing$1.2M$1.3M$1.3M
Households per official establishment765845966
Official establishment growth, 2019–2023−1.8%−0.7%−1.0%
Population growth, 2020–2025+3.8%−0.7%+3.1%
Spending per household on vehicle insurance$2,215$2,215$1,957
Median household income$60,892$60,756$80,734
Groundwork market score4340

Official counts and lending

Businesses

Official establishments, 2019 to 2023
215−1.8% over the period
Employees, 2023
1,123
Annual payroll, 2023
$89.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
29574 chain locations
Listings at the U.S. rate for this spending
290The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$4.1M

SBA-backed loans to businesses classed as insurance agencies and brokerages in the Lafayette metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lafayette metro area

Population, 2025 estimate
423,758+3.8% since 2020
Households
164,378
Median age
38.6
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
2,834 sq. mi.
People per square mile
146
Median household income
$60,892
Average household income
$88,260
Median home value
$214,400
Jobs located here
177,096
Daytime population
415,749Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lafayette metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of the Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across Louisiana

Every Louisiana market ranked →

The highest-scoring metro areas in Louisiana for insurance agencies, numbered among those based in Louisiana, with the Lafayette metro area marked.

Top metro areas in Louisiana

Metro areas in Louisiana ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hammond, LA657815.0$1.6M+5.8%#104 of 387
2Slidell-Mandeville-Covington, LA4622421.3$1.2M+5.3%#213 of 387
3Lake Charles, LA4516217.6$1.3M−3.8%#216 of 387
4Lafayette, LA4329517.9$1.2M+3.8%#235 of 387
5Baton Rouge, LA4362818.9$1.2M+2.1%#236 of 387
6Alexandria, LA419516.8$1.3M−2.5%#241 of 387
7Houma-Bayou Cane-Thibodaux, LA3614017.5$1.3M−3.5%#271 of 387
8Shreveport-Bossier City, LA3328017.8$1.2M−2.3%#285 of 387
9Monroe, LA3016018.4$1.2M−1.9%#308 of 387
10New Orleans-Metairie, LA2769517.4$1.1M−3.4%#321 of 387

Other business types in the Lafayette metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in the Lafayette, LA metro area?

There are 295 insurance agencies on map listings in the Lafayette metro area as of September 2026. 74 of them (25%) are chain locations. The listings count insurance agencies. Official counts show 215 businesses with payroll classed as insurance agencies and brokerages in 2023, down 1.8% from 2019.

How much do households in the Lafayette, LA metro area spend on vehicle insurance?

About $364M a year, or $2,215 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 295 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 164,378 households in the Lafayette metro area and national spending patterns by income.

How does the Lafayette, LA metro area compare with the U.S. for insurance agencies?

The Lafayette metro area has 17.9 insurance agencies per 10,000 households, 15% above the U.S. rate of 15.6. Spending per agency is $1.2M, 2% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Lafayette metro area would have about 290, against 295 on map listings. There is one business with payroll in the industry for every 765 households, against one for every 966 across the U.S. The official count fell 1.8% from 2019 to 2023, against −1.0% for the U.S.

How fast is the Lafayette, LA metro area growing?

Population estimates put the Lafayette metro area at 423,758 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 164,378 households. The median household income in the Lafayette metro area is $60,892 a year, 25% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lafayette metro area scores 43 for insurance agencies (lower middle), #235 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lafayette metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in the Lafayette metro area

Screening a site or an acquisition in the Lafayette metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.