State profile · 56 business types

Louisiana market data

How Louisiana compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 4,618,189; −0.7% since 2020
Households: 1,804,780
Median household income: $60,756; +22.8% vs. 2015–2019, before inflation
Median home value: $216,500
Jobs located here: 1,895,962

A site report maps the competitors on map listings around any address in Louisiana by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Louisiana has an estimated 4,618,189 people and 1,804,780 households. Between 2020 and 2025, the population of Louisiana declined 0.7%, against +3.1% for the U.S. Median household income in Louisiana is $60,756, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.

Relative to the U.S., household spending in Louisiana runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).

By the Groundwork market score, Louisiana’s highest ranks among the 50 states and DC are for house cleaning businesses (#10); pet stores (#14); and lawn care, cleaning and pest control companies (#18).

Against the U.S., map listings per household run highest for gas stations (46% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (37% below the U.S. rate).

All 56 business types in Louisiana

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Louisiana: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	19,966	110.6	101	$314K	8,018	19	#50 of 51
Sit-down restaurants	10,851	60.1	98	$577K	3,085	25	#49 of 51
Fast food and sandwich shops	2,655	14.7	111	$2.4M	3,759	13	#50 of 51
Pizza	972	5.4	68	$6.4M	3,759	42	#35 of 51
Coffee shops and cafes	1,798	10.0	91	$3.5M	1,014	31	#44 of 51
Bakeries and dessert shops	1,798	10.0	102	$3.5M	1,104	22	#50 of 51
Groceries and convenience
Grocery and convenience stores	4,530	25.1	134	$2.3M	1,492	12	#51 of 51
Grocery stores	1,577	8.7	128	$6.5M	886	11	#51 of 51
Convenience stores	2,100	11.6	145	$4.9M	606	12	#50 of 51
Auto
Auto repair and car care	6,683	37.0	104	$217K	2,427	23	#47 of 51
Auto repair shops	3,868	21.4	100	$374K	1,551	29	#45 of 51
Collision repair and body shops	593	3.3	106	$2.4M	489	16	#49 of 51
Car washes and detailing	745	4.1	108	$1.9M	213	24	#51 of 51
Tire shops	929	5.1	134	$1.6M	435	3	#51 of 51
Oil change and quick lube	177	1.0	143	$8.2M	158	9	#50 of 50
Gas stations	2,867	15.9	146	$1.6M	2,237	13	#50 of 51
Insurance agencies	3,151	17.5	112	$1.3M	2,136	40	#34 of 51
Beauty and personal care
Salons, barbers and spas	9,000	49.9	106	$166K	1,590	21	#51 of 51
Hair salons	4,396	24.4	104	$339K	699	25	#51 of 51
Barbershops	1,228	6.8	128	$1.2M	64	22	#51 of 51
Nail salons	1,389	7.7	128	$1.1M	537	7	#51 of 51
Spas and skin care	1,831	10.1	88	$814K	264	34	#46 of 51
Fitness and classes
Gyms, studios and classes	2,631	14.6	98	$443K	860	21	#51 of 51
Gyms	1,479	8.2	108	$788K	509	20	#51 of 51
Yoga, Pilates and fitness studios	265	1.5	63	$4.4M	509	36	#42 of 51
Martial arts and dance studios	887	4.9	100	$1.3M	351	23	#50 of 51
Health care
Doctors, dentists and clinics	14,164	78.5	93	$132K	6,409	15	#51 of 51
Dentists and orthodontists	1,986	11.0	84	$942K	1,575	24	#50 of 51
Primary care and pediatrics	1,603	8.9	124	$1.2M	3,156	8	#51 of 51
Urgent care and walk-in clinics	104	0.6	120	$18M	245	7	#50 of 50
Chiropractors	641	3.6	67	$2.9M	405	50	#26 of 51
Physical therapy	1,007	5.6	104	$1.9M	776	16	#51 of 51
Optometrists and eye care	631	3.5	85	$3M	252	34	#41 of 51
Pets
Pet businesses	1,670	9.3	89	$888K	779	52	#25 of 51
Veterinarians	614	3.4	103	$2.4M	484	31	#39 of 51
Pet grooming and boarding	554	3.1	86	$2.7M	203	55	#21 of 51
Pet stores	266	1.5	75	$5.6M	92	59	#14 of 51
Child care
Child care and preschools	1,018	5.6	97	$729K	1,040	30	#44 of 51
Clothing and laundry
Clothing, shoes and laundry	4,818	26.7	115	$660K	1,965	11	#50 of 51
Clothing and shoe stores	3,719	20.6	127	$855K	1,707	9	#50 of 51
Laundromats	247	1.4	87	$12.9M	79	37	#39 of 51
Dry cleaners	231	1.3	100	$13.8M	179	19	#50 of 51
Home services
Home repair trades	2,391	13.2	106	$2M	2,936	26	#47 of 51
HVAC and plumbing	1,211	6.7	106	$3.9M	1,623	19	#50 of 51
Electricians	515	2.9	116	$9.3M	1,046	28	#45 of 51
Roofing and gutters	665	3.7	103	$7.2M	267	33	#38 of 51
Lawn, cleaning and pest control	1,246	6.9	82	$2M	1,990	61	#18 of 51
Landscaping and lawn care	706	3.9	81	$3.5M	979	60	#20 of 51
House cleaning	280	1.6	73	$8.9M	707	67	#10 of 51
Pest control	260	1.4	100	$9.5M	304	26	#49 of 51
Real estate
Real estate	5,346	29.6	77	111 (index)	2,751	46	#29 of 51
Real estate agents and brokers	4,138	22.9	75	114 (index)	1,156	50	#24 of 51
Property management	389	2.2	73	119 (index)	739	50	#25 of 51
Mortgage brokers and lenders	725	4.0	93	91 (index)	276	28	#49 of 51
Home inspectors	94	0.5	83	104 (index)	79	41	#36 of 50
Funeral services
Funeral homes	486	2.7	129	$497K	249	22	#46 of 51

Markets in Louisiana

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Louisiana growing?

Population estimates put Louisiana at 4,618,189 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 1,804,780 households. Median household income rose 22.8% from the 2015–2019 survey, before inflation.

How much do households in Louisiana spend?

Households in Louisiana spend about $25.6B a year on rent and homeowner costs, $10.3B on groceries and $6.3B on food away from home. Set against the U.S., households in Louisiana spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).

Which business types rank highest in Louisiana?

Among the 50 states and DC, Louisiana ranks highest for house cleaning businesses (#10); pet stores (#14); and lawn care, cleaning and pest control companies (#18) by the Groundwork market score.

How does Louisiana compare with the U.S.?

The median household income in Louisiana is $60,756 a year, 25% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,500, against $332,700 for the U.S. For its number of households, Louisiana has the most map listings, relative to the U.S., for gas stations (46% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (37% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Louisiana. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.