Auto · Small-town market · Louisiana
Insurance agencies in the Ruston, LA area
Competitor counts, household spending and official business counts for insurance agencies in the Ruston, LA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #353 of 537 scored small-town markets
#6 of 8 scored small-town markets based in Louisiana
- Listings
- 32
- 12 chain locations (38%)
- Official establishments
- 24
- −20.0% since 2019
- Household spending a year
- $41.4M
- On vehicle insurance · $2,239 a household
- Spending per listing
- $1.3M
- 3% above the U.S.
- Listings per 10k households
- 17.3
- 11% above the U.S.
- Population, 2025
- 48,360
- +0.1% since 2020
See the insurance agencies around any address in the Ruston area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 32 insurance agencies in the Ruston area. Of those, 12 are chain locations, or 38%, against 21% across the U.S. That is 17.3 per 10,000 households, 11% above the U.S. rate of 15.6.
Households in the Ruston area spend about $41.4M a year on vehicle insurance, or $2,239 per household, 14% above the U.S. average. That is about $1.3M of household spending for each agency on map listings, 3% above the U.S. figure of $1.3M.
Official counts show 24 businesses with payroll classed as insurance agencies and brokerages in the Ruston area in 2023, down 20.0% from 2019. That is one for every 770 households, against one for every 966 across the U.S.
Population estimates show the Ruston area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). For insurance agencies, the Ruston area has a Groundwork market score of 40 (lower middle): #353 of 537 scored small-town markets and #6 of 8 scored small-town markets based in Louisiana.
How the Ruston area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruston area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 17.5 | 15.6 |
| Spending per listing | $1.3M | $1.3M | $1.3M |
| Households per official establishment | 770 | 845 | 966 |
| Official establishment growth, 2019–2023 | −20.0% | −0.7% | −1.0% |
| Population growth, 2020–2025 | +0.1% | −0.7% | +3.1% |
| Spending per household on vehicle insurance | $2,239 | $2,215 | $1,957 |
| Median household income | $39,172 | $60,756 | $80,734 |
| Groundwork market score | 40 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24−20.0% over the period
- Employees, 2023
- 138
- Annual payroll, 2023
- $7.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3212 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Ruston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruston area
- Population, 2025 estimate
- 48,360+0.1% since 2020
- Households
- 18,487
- Median age
- 32.7
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 472 sq. mi.
- People per square mile
- 102
- Median household income
- $39,172+10.5% vs. 2015–2019, before inflation
- Average household income
- $66,113
- Median home value
- $210,100
- Jobs located here
- 18,570
- Daytime population
- 48,307Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Louisiana
Every Louisiana market ranked →The highest-scoring small-town markets in Louisiana for insurance agencies, numbered among those based in Louisiana (a market based in another state is listed without a number), with the Ruston area marked.
Top small-town markets in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Opelousas, LA | 64 | 35 | 10.9 | $2M | −1.9% | #143 of 537 |
| 2DeRidder, LA | 61 | 20 | 14.5 | $1.8M | +0.2% | #177 of 537 |
| 3Bogalusa, LA | 47 | 30 | 16.9 | $1.3M | −0.9% | #291 of 537 |
| 4Minden, LA | 42 | 24 | 16.7 | $1.3M | −5.2% | #335 of 537 |
| 5New Iberia, LA | 41 | 42 | 15.7 | $1.5M | −4.6% | #340 of 537 |
| 6Ruston, LA | 40 | 32 | 17.3 | $1.3M | +0.1% | #353 of 537 |
| 7Morgan City, LA | 39 | 27 | 14.6 | $1.5M | −5.3% | #356 of 537 |
| 8Natchitoches, LA | 35 | 26 | 17.9 | $1.3M | −3.5% | #397 of 537 |
| Natchez, MS-LA | 35 | 39 | 18.8 | $1.2M | −0.9% | #398 of 537 |
Other business types in the Ruston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Ruston, LA area?
The Ruston area has 32 insurance agencies on map listings as of September 2026. 12 of them (38%) are chain locations. The listings count insurance agencies. Official counts show 24 businesses with payroll classed as insurance agencies and brokerages in 2023, down 20.0% from 2019.
How much do households in the Ruston, LA area spend on vehicle insurance?
About $41.4M a year, or $2,239 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 32 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 18,487 households in the Ruston area and national spending patterns by income.
How does the Ruston, LA area compare with the U.S. for insurance agencies?
The Ruston area has 17.3 insurance agencies per 10,000 households, 11% above the U.S. rate of 15.6. Spending per agency is $1.3M, 3% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Ruston area would have about 33, against 32 on map listings. There is one business with payroll in the industry for every 770 households, against one for every 966 across the U.S. The official count fell 20.0% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Ruston, LA area growing?
Population estimates put the Ruston area at 48,360 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 18,487 households. The median household income in the Ruston area is $39,172 a year, 51% below the U.S. median of $80,734. That rose 10.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruston area scores 40 for insurance agencies (lower middle), #353 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruston area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Ruston area
Screening a site or an acquisition in the Ruston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.