Beauty and personal care · County · West Virginia
Hair salons in Wood County, WV
How Wood County, WV compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #2,220 of 2,339 scored counties
#38 of 43 scored counties in West Virginia
- Listings
- 88
- 16 chain locations (18%)
- Official establishments
- 23
- +9.5% since 2019
- Household spending a year
- $28.3M
- On personal care products and services · $791 a household
- Spending per listing
- $322K
- 25% below the U.S.
- Listings per 10k households
- 24.6
- 5% above the U.S.
- Population, 2025
- 82,385
- −2.1% since 2020
See the hair salons around any address in Wood County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wood County scores 20 (low) on the Groundwork market score for hair salons, ranking #2,220 of 2,339 scored counties and #38 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 88 hair salons in Wood County. Of those, 16 are chain locations, or 18%, against 14% across the U.S. Per 10,000 households, that is 24.6, 5% above the U.S. rate of 23.4.
At $791 per household (21% below the U.S. average), households in Wood County spend about $28.3M a year on personal care products and services. That is about $322K of household spending for each salon on map listings, 25% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in Wood County classed as beauty salons, up 9.5% from 2019. That is one for every 1,558 households, against one for every 1,535 across the U.S. Population estimates put the population change in Wood County from 2020 to 2025 at −2.1%, against +3.1% for the U.S.
How Wood County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 17.9 | 23.4 |
| Spending per listing | $322K | $449K | $430K |
| Households per official establishment | 1,558 | 2,631 | 1,535 |
| Official establishment growth, 2019–2023 | +9.5% | +4.9% | +6.0% |
| Population growth, 2020–2025 | −2.1% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $791 | $802 | $1,005 |
| Median household income | $57,810 | $59,608 | $80,734 |
| Groundwork market score | 20 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 23+9.5% over the period
- Employees, 2023
- 119
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- 144Businesses with no payroll
- Map listings, September 2026
- 8816 chain locations
- Listings at the U.S. rate for this spending
- 66The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 82,385−2.1% since 2020
- Households
- 35,836
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 367 sq. mi.
- People per square mile
- 228
- Median household income
- $57,810+22.2% vs. 2015–2019, before inflation
- Average household income
- $79,213
- Median home value
- $158,500
- Jobs located here
- 37,360
- Daytime population
- 85,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for hair salons, numbered among those based in West Virginia, with Wood County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 84 | 22 | 9.6 | $1.1M | +9.2% | #43 of 2,339 |
| 2Berkeley County, WV | 74 | 71 | 13.9 | $656K | +13.7% | #176 of 2,339 |
| 3Hampshire County, WV | 72 | 8 | 9.3 | $876K | +4.4% | #223 of 2,339 |
| 4Morgan County, WV | 72 | 9 | 12.3 | $685K | +5.5% | #233 of 2,339 |
| 5Putnam County, WV | 68 | 32 | 13.8 | $678K | −1.0% | #345 of 2,339 |
| 6Preston County, WV | 56 | 15 | 11.7 | $684K | −0.6% | #849 of 2,339 |
| 7Taylor County, WV | 55 | 6 | 9.1 | $881K | −2.4% | #900 of 2,339 |
| 8Mineral County, WV | 52 | 15 | 13.5 | $614K | −0.4% | #1,043 of 2,339 |
| 9Boone County, WV | 51 | 5 | 6.3 | $1.2M | −6.9% | #1,095 of 2,339 |
| 10Fayette County, WV | 50 | 18 | 11.3 | $658K | −5.6% | #1,149 of 2,339 |
| 38Wood County, WV | 20 | 88 | 24.6 | $322K | −2.1% | #2,220 of 2,339 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas20
- Hair salons20
- Barbershops27
- Nail salons26
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wood County, WV?
There are 88 hair salons on map listings in Wood County as of September 2026. 16 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 23 businesses with payroll classed as beauty salons in 2023, up 9.5% from 2019. Official counts list 144 one-person businesses without payroll.
How much do households in Wood County, WV spend on personal care products and services?
About $28.3M a year, or $791 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 88 hair salons on map listings, it comes to $322K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 35,836 households in Wood County and national spending patterns by income.
How does Wood County, WV compare with the U.S. for hair salons?
Wood County has 24.6 hair salons per 10,000 households, 5% above the U.S. rate of 23.4. Spending per salon is $322K, 25% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Wood County would have about 66, against 88 on map listings. There is one business with payroll in the industry for every 1,558 households, against one for every 1,535 across the U.S. The official count rose 9.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Wood County, WV growing?
Population estimates put Wood County at 82,385 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 35,836 households. The median household income in Wood County is $57,810 a year, 28% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 20 for hair salons (low), #2,220 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.