Beauty and personal care · Metro area · West Virginia
Hair salons in the Parkersburg-Vienna, WV metro area
The hair salons in the Parkersburg-Vienna, WV metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #386 of 387 scored metro areas
#7 of 7 scored metro areas based in West Virginia
- Listings
- 89
- 16 chain locations (18%)
- Official establishments
- 23
- +9.5% since 2019
- Household spending a year
- $29.8M
- On personal care products and services · $787 a household
- Spending per listing
- $335K
- 22% below the U.S.
- Listings per 10k households
- 23.5
- In line with the U.S.
- Population, 2025
- 87,264
- −2.3% since 2020
See the hair salons around any address in the Parkersburg-Vienna metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Parkersburg-Vienna metro area has a Groundwork market score of 16 (low): #386 of 387 scored metro areas and #7 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 89 hair salons in the Parkersburg-Vienna metro area. 16 of them (18%) are chain locations, against 14% across the U.S. That comes to 23.5 for every 10,000 households, in line with the U.S. rate of 23.4.
Households in the Parkersburg-Vienna metro area spend about $29.8M a year on personal care products and services, or $787 per household, 22% below the U.S. average. Spread across 89 hair salons, that is $335K per salon, 22% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in the Parkersburg-Vienna metro area classed as beauty salons, up 9.5% from 2019. That is one for every 1,647 households, against one for every 1,535 across the U.S. Population estimates show the Parkersburg-Vienna metro area declined 2.3% from 2020 to 2025, against +3.1% for the U.S.
How the Parkersburg-Vienna metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Parkersburg-Vienna metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.5 | 17.9 | 23.4 |
| Spending per listing | $335K | $449K | $430K |
| Households per official establishment | 1,647 | 2,631 | 1,535 |
| Official establishment growth, 2019–2023 | +9.5% | +4.9% | +6.0% |
| Population growth, 2020–2025 | −2.3% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $787 | $802 | $1,005 |
| Median household income | $57,391 | $59,608 | $80,734 |
| Groundwork market score | 16 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23+9.5% over the period
- Employees, 2023
- 119
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- 156Businesses with no payroll
- Map listings, September 2026
- 8916 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Parkersburg-Vienna metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Parkersburg-Vienna metro area
- Population, 2025 estimate
- 87,264−2.3% since 2020
- Households
- 37,877
- Median age
- 43.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 599 sq. mi.
- People per square mile
- 148
- Median household income
- $57,391+21.5% vs. 2015–2019, before inflation
- Average household income
- $78,409
- Median home value
- $156,300
- Jobs located here
- 38,056
- Daytime population
- 89,217Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Parkersburg-Vienna metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for hair salons, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Parkersburg-Vienna metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 68 | 5,214 | 22.0 | $540K | +3.3% | #42 of 387 |
| Hagerstown-Martinsburg, MD-WV | 64 | 217 | 18.4 | $495K | +7.1% | #67 of 387 |
| Winchester, VA-WV | 51 | 125 | 22.5 | $425K | +6.5% | #171 of 387 |
| 1Weirton-Steubenville, WV-OH | 49 | 76 | 15.3 | $539K | −3.6% | #186 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 47 | 268 | 17.6 | $462K | −2.6% | #212 of 387 |
| 3Charleston, WV | 42 | 161 | 18.4 | $434K | −4.7% | #264 of 387 |
| 4Morgantown, WV | 36 | 128 | 22.3 | $384K | +1.3% | #328 of 387 |
| 5Beckley, WV | 32 | 81 | 18.0 | $412K | −4.3% | #355 of 387 |
| 6Wheeling, WV-OH | 20 | 125 | 21.5 | $385K | −3.6% | #382 of 387 |
| 7Parkersburg-Vienna, WV | 16 | 89 | 23.5 | $335K | −2.3% | #386 of 387 |
Other business types in the Parkersburg-Vienna metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas24
- Hair salons16
- Barbershops22
- Nail salons22
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Parkersburg-Vienna, WV metro area?
There are 89 hair salons on map listings in the Parkersburg-Vienna metro area as of September 2026. 16 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 23 businesses with payroll classed as beauty salons in 2023, up 9.5% from 2019. Official counts also show 156 one-person businesses without payroll.
How much do households in the Parkersburg-Vienna, WV metro area spend on personal care products and services?
About $29.8M a year, or $787 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 89 hair salons on map listings, it comes to $335K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 37,877 households in the Parkersburg-Vienna metro area and national spending patterns by income.
How does the Parkersburg-Vienna, WV metro area compare with the U.S. for hair salons?
The Parkersburg-Vienna metro area has 23.5 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $335K, 22% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Parkersburg-Vienna metro area would have about 69, against 89 on map listings. There is one business with payroll in the industry for every 1,647 households, against one for every 1,535 across the U.S. The official count rose 9.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Parkersburg-Vienna, WV metro area growing?
Population estimates put the Parkersburg-Vienna metro area at 87,264 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 37,877 households. The median household income in the Parkersburg-Vienna metro area is $57,391 a year, 29% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Parkersburg-Vienna metro area scores 16 for hair salons (low), #386 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Parkersburg-Vienna metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Parkersburg-Vienna metro area
Screening a site or an acquisition in the Parkersburg-Vienna metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.