Beauty and personal care · County · West Virginia
Hair salons in Mercer County, WV
Competitor counts, household spending and official business counts for hair salons in Mercer County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #2,149 of 2,339 scored counties
#34 of 43 scored counties in West Virginia
- Listings
- 57
- 11 chain locations (19%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $18.3M
- On personal care products and services · $756 a household
- Spending per listing
- $321K
- 25% below the U.S.
- Listings per 10k households
- 23.5
- In line with the U.S.
- Population, 2025
- 57,503
- −3.4% since 2020
See the hair salons around any address in Mercer County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Mercer County is 24 (low), #2,149 of 2,339 scored counties and #34 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 57 hair salons in Mercer County. Of those, 11 are chain locations, or 19%, against 14% across the U.S. That is 23.5 per 10,000 households, in line with the U.S. rate of 23.4.
Household spending on personal care products and services in Mercer County comes to about $18.3M a year: $756 per household, 25% below the U.S. average. Spread across 57 hair salons, that is $321K per salon, 25% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Mercer County was 10 in 2023. That is one for every 2,422 households, against one for every 1,535 across the U.S. Population estimates show Mercer County declined 3.4% from 2020 to 2025, against +3.1% for the U.S.
How Mercer County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.5 | 17.9 | 23.4 |
| Spending per listing | $321K | $449K | $430K |
| Households per official establishment | 2,422 | 2,631 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +6.0% |
| Population growth, 2020–2025 | −3.4% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $756 | $802 | $1,005 |
| Median household income | $53,210 | $59,608 | $80,734 |
| Groundwork market score | 24 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 10
- Employees, 2023
- 36
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 151Businesses with no payroll
- Map listings, September 2026
- 5711 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 57,503−3.4% since 2020
- Households
- 24,224
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 419 sq. mi.
- People per square mile
- 140
- Median household income
- $53,210+30.5% vs. 2015–2019, before inflation
- Average household income
- $71,510
- Median home value
- $121,700
- Jobs located here
- 19,809
- Daytime population
- 57,149Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for hair salons, numbered among those based in West Virginia, with Mercer County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 84 | 22 | 9.6 | $1.1M | +9.2% | #43 of 2,339 |
| 2Berkeley County, WV | 74 | 71 | 13.9 | $656K | +13.7% | #176 of 2,339 |
| 3Hampshire County, WV | 72 | 8 | 9.3 | $876K | +4.4% | #223 of 2,339 |
| 4Morgan County, WV | 72 | 9 | 12.3 | $685K | +5.5% | #233 of 2,339 |
| 5Putnam County, WV | 68 | 32 | 13.8 | $678K | −1.0% | #345 of 2,339 |
| 6Preston County, WV | 56 | 15 | 11.7 | $684K | −0.6% | #849 of 2,339 |
| 7Taylor County, WV | 55 | 6 | 9.1 | $881K | −2.4% | #900 of 2,339 |
| 8Mineral County, WV | 52 | 15 | 13.5 | $614K | −0.4% | #1,043 of 2,339 |
| 9Boone County, WV | 51 | 5 | 6.3 | $1.2M | −6.9% | #1,095 of 2,339 |
| 10Fayette County, WV | 50 | 18 | 11.3 | $658K | −5.6% | #1,149 of 2,339 |
| 34Mercer County, WV | 24 | 57 | 23.5 | $321K | −3.4% | #2,149 of 2,339 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons24
- Barbershops21
- Nail salons38
- Spas and skin care28
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Mercer County, WV?
There are 57 hair salons on map listings in Mercer County as of September 2026. 11 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Another 151 one-person businesses have no payroll, by official counts.
How much do households in Mercer County, WV spend on personal care products and services?
About $18.3M a year, or $756 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 57 hair salons on map listings, it comes to $321K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 24,224 households in Mercer County and national spending patterns by income.
How does Mercer County, WV compare with the U.S. for hair salons?
Mercer County has 23.5 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $321K, 25% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Mercer County would have about 43, against 57 on map listings. There is one business with payroll in the industry for every 2,422 households, against one for every 1,535 across the U.S.
How fast is Mercer County, WV growing?
Population estimates put Mercer County at 57,503 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 24,224 households. The median household income in Mercer County is $53,210 a year, 34% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 24 for hair salons (low), #2,149 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.