Beauty and personal care · County · Idaho
Hair salons in Latah County, ID
Competitor counts, household spending and official business counts for hair salons in Latah County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #203 of 2,339 scored counties
#5 of 29 scored counties in Idaho
- Listings
- 22
- 6 chain locations (27%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $14.7M
- On personal care products and services · $904 a household
- Spending per listing
- $668K
- 55% above the U.S.
- Listings per 10k households
- 13.5
- 42% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the hair salons around any address in Latah County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Latah County has a Groundwork market score of 73 (upper middle): #203 of 2,339 scored counties and #5 of 29 scored counties in Idaho. That puts it in the top 10% of counties for hair salons.
Map listings as of September 2026 show 22 hair salons in Latah County. Chain locations make up 27% of them, against 14% across the U.S. That is 13.5 per 10,000 households, 42% below the U.S. rate of 23.4.
Households in Latah County spend about $14.7M a year on personal care products and services, or $904 per household, 10% below the U.S. average. That is about $668K of household spending for each salon on map listings, 55% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as beauty salons in Latah County in 2023. That is one for every 2,324 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as beauty salons in Latah County. Between 2020 and 2025, the population of Latah County grew 5.6%, faster than the U.S. (+3.1%).
How Latah County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Latah County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 24.7 | 23.4 |
| Spending per listing | $668K | $400K | $430K |
| Households per official establishment | 2,324 | 1,769 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +27.5% | +6.0% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $904 | $991 | $1,005 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 73 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 26
- Annual payroll, 2023
- $818K
- One-person businesses, 2023
- 48Businesses with no payroll
- Map listings, September 2026
- 226 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as beauty salons in Latah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Latah County
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Latah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for hair salons, numbered among those based in Idaho, with Latah County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 92 | 5 | 10.1 | $970K | +11.2% | #6 of 2,339 |
| 2Jefferson County, ID | 80 | 18 | 17.6 | $575K | +13.6% | #81 of 2,339 |
| 3Bingham County, ID | 77 | 32 | 19.8 | $490K | +6.4% | #127 of 2,339 |
| 4Teton County, ID | 74 | 12 | 25.7 | $445K | +12.9% | #194 of 2,339 |
| 5Latah County, ID | 73 | 22 | 13.5 | $668K | +5.6% | #203 of 2,339 |
| 6Canyon County, ID | 73 | 175 | 20.3 | $474K | +18.1% | #217 of 2,339 |
| 7Fremont County, ID | 72 | 8 | 17.2 | $541K | +5.9% | #244 of 2,339 |
| 8Minidoka County, ID | 69 | 14 | 17.3 | $526K | +5.7% | #332 of 2,339 |
| 9Gooding County, ID | 67 | 9 | 15.8 | $549K | +5.1% | #394 of 2,339 |
| 10Bonner County, ID | 63 | 44 | 21.7 | $435K | +14.8% | #559 of 2,339 |
Other business types in Latah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons73
- Barbershops
- Nail salons
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Latah County, ID?
There are 22 hair salons on map listings in Latah County as of September 2026. 6 of them (27%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Another 48 one-person businesses have no payroll, by official counts.
How much do households in Latah County, ID spend on personal care products and services?
About $14.7M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 22 hair salons on map listings, it comes to $668K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 16,270 households in Latah County and national spending patterns by income.
How does Latah County, ID compare with the U.S. for hair salons?
Latah County has 13.5 hair salons per 10,000 households, 42% below the U.S. rate of 23.4. Spending per salon is $668K, 55% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Latah County would have about 34, against 22 on map listings. There is one business with payroll in the industry for every 2,324 households, against one for every 1,535 across the U.S.
How fast is Latah County, ID growing?
Population estimates put Latah County at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in Latah County is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Latah County scores 73 for hair salons (upper middle), #203 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Latah County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Latah County
Screening a site or an acquisition in Latah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.